Jason Lippincott Email & Phone Number

Northfield, Ohio, United States

Always focused on the bigger picture -- How will today's project influence tomorrow's bottom line?✅ SnapShot:We help companies set strategy, research current or future markets and trends, work with 3rd party agencies and companies to assure the proper brand is being fully utilized. If you are looking for a CMO, Director of Marketing or Marketing Manager but it's not in the budget to pay the big dollars for unneeded hours or the overhead, JAL Marketing is your partner in all things marketing!We have researched new markets, worked with outside agencies such as iHeartMedia, Trade Associations both local and national, influencers, and more to promote brands in various industries. Through a partnership with JAL, we will listen to your biggest and smallest priorities, set strategy and work to correct the trajectory and hit targeted goals.

Brecksville, Oh, Us

✅ SnapShot:I was hired to help bring more of a focus to marketing efforts, develop a budget, and manage Microsoft's co-op dollars. In my short time there I audited all marketing materials to help create a clearer picture of what assets were available and what was needed. Developed an all inclusive content calendar aligning with Microsoft's ever-changing product roadmap and TrellisPoint's core competencies. Worked to develop a SME program with the internal consultants in order to reduce go-to-market time with content pieces. Researched target market associations and events to allow us to present as thought leaders in the space. Created case studies highlighting past accomplishments with clients.

Cleveland , Ohio, Us

✅SnapShot:I was brought in to lead all marketing for Enterprise Healthcare and Enterprise Payments lines of business. Working with LOB presidents/leads to align direction and expand the brand in each. Managed Key Healthcare website relaunch, pitchbook creation, and continuous cross-collaboration with a multitude of teams.

Willoughby, Ohio, Us

✅SnapShot:I originally joined the Winter Equipment team to bring the brand into the Contractor Snow & Ice removal vertical. I quickly saw the history that the company had it the DOT space and decided to leverage that brand equity in the contractor / light duty space. Working with associations to help elevate our brand and company as thought leaders, with third-party partners to enhance our digital marketing presence through SEO, social, lead gen tracking all on the back of the HubSpot, CRM and Magento, CMS. I led a team of 2 at first but that team grew quickly to 4 plus 2 outside agencies focusing on digital, PR and paid media. Through my tenure I increase contractor revenue by $1M+ over an 18 month period, working cross-collaboratively with manufacturing, procurement, sales and finance to not interfere with the DOT side of the business.Through newer tactics such as affiliate marketing programs as well as focused efforts on more traditional PR and ad-buy programs, I was able to strategically grow the contractor line of business in a way that was manageable by all parties involved and did not stress the DOT line of business.The introduction of HubSpot allowed the sales and marketing teams to have richer analytics and make better decisions based off of fact. Pairing Google Analytics with HubSpot gave us a plethora of metrics that we used weekly to gauge wins and loses, correcting as we moved forward.It was realized that products had never properly been photographed, documented, and saved correctly, this was a must in order for all further sales-enablement pieces and the new website to be created to the highest of standards. All products were pulled, photographed, systematically named, filed and saved for future use.All of this was done with budgetary measures in place and continuously adjusting depending on what was working and what was not.✅Career Advancement: Marketing Manager, Contractor: 2018-2019Senior Marketing Manager, 2020-2021

Mentor, Oh, Us

✅SnapShot:Beginning with Buyers Products Company as a Graphic Designer I quickly learned the product through performing multiple collateral updates and photography. Working with the marketing team, sales and new product development, I continued to expand my knowledge of the company, the product, the Snow & Ice industry and the processes involved with each.I soon began to manage all creative for paid media, both print and digital, working with outstanding association and publications such as SIMA, ASCA, APWA, Trailer Body Builder and many more. Creating a more consistent brand along the way and communicating that with the marketing team as we grew the brand.Soon after I added trade show and event management and managed upwards of 20+ events annually. From small dealer open-houses to The NTEA's Work Truck Show. Helping to focus our presentation on those products that truly moved the needle and presenting the Buyers Products brand in such a way that all were proud of. I then began to mange creative on all product packaging, working with vendors and the internal procurement teams to simplify and bring consistency to all packaging. Reducing go-to-market time and removing barriers that typically added costly downtime during the process I was able to streamline the process overall.Near the end of my time, I began to get involved in Marketing/Dealer relationships and this was by far the most rewarding. Developing lasting relationships with our dealer network was extremely satisfying and allowed to me also work even closer with our amazing group of sales professionals. Working on in-store displays, custom collateral pieces and more.✅Career Advancement:Graphic Designer, 2012-2013+ Photographer, 2013-2018+ Creative Brand Specialist, 2014-2018+ Trade Show Manager, 2014-2018

Painesville, Oh, Us

•Generated and implemented new marketing tactics for consistent brand management•Created all marketing tools including product brochures, trade show collateral, logos and data sheets•Redesigned, maintained, and continuously developed company website•Worked with local, national and industry focused PR firms to organize accurate and on-time press releases and product announcements

Columbus, Ohio, Us

•Organized and planned meetings and dinners for The Ohio State University•Interacted with clients to ensure comfort and satisfaction•Set up and operated audio visual equipment for conferences

•Organized incoming artwork for potential magazine publication•Handled mailings pertaining to acceptance or denials of candidates’ artwork•Maintained the database for all artwork submitted to Ceramics Monthly

Bachelors, Art And Design

Education record