As a Marketing Strategy Lead I build strategy teams and lead digital, brand, and campaign projects for marketing, advertising and PR agencies. Clients include: T-Mobile, Sony, Microsoft, AT&T, Shell, Pepsi, Reckitt Bensicker, Mondelez, and BudweiserNotable Accomplishments:• Instrumental in securing millions of dollars' worth of new revenue for various agencies through the development and rollout of highly effective strategic marketing POV's as part of the new business pitch process.- Lead cross-functional marketing team launching new T-Mobile B2B ad-tech business including brand and omnichannel digital campaign strategy. Grew agency revenue 300%; grew team size; grew client business 15%- Oversaw the development of best-in-class customer retention (CRM) campaign for T-Mobile, integrating personalization, segmentation and behavioral triggers - reducing critical churn metrics by 15%- Developed the strategy pitch for Microsfoft Surface, helping the agency secure a critical new business win - Led an inter-agency digital team in creating and executing a $20M digital-first omnichannel marketing campaign, helping the Pennzoil business reclaim 5% share loss due through Covid- Created brand and go-to-market strategy for Daqri (AR headset co.), doubling B2C revenue in year one.

As a Strategy Director, I managed multiple cross-functional teams in conducting strategic planning activities for digital marketing, UX, and product development projects. In addition, I was also tasked with facilitating the growth of accounts, creation of pitches, and execution of thought leadership for external marketing initiatives. Some of my clients were GoDaddy, HP, Moen, and The Greater Miami Convention & Tourism Bureau.Significant accomplishments include:- Led the CX strategy team in the development of a new $100M B2B web-based software product for GoDaddy- Developed the strategy for a comprehensive overhaul of hp.com across multiple lines of business- Empowered junior team members with essential workplace skills by mentoring them on how to effectively tackle unfamiliar problems

As a Senior Innovation Consultant, I provided strategic leadership and guidance to the design and execution of strategies and concepts for new products, services, brands, and businesses that cater to Fortune 500 companies.Significant accomplishments include:- Helped the $1BN Coffee-Mate business to regain its category leadership position through the development and articulation of a new brand vision and product roadmap- Reduced employee churn rate by 20%, while accelerating the general pacing of promotion rates through the development and deployment of an onboarding program- Established and launched the first P&G-branded ecommerce platform across Europe in conjunction with the commencement of the 2012 London Olympics

As the Innovation Lead, I was in charge of managing numerous cross-platform electronic toy innovations in areas of hardware, software, and UX as part of an initiative for establishing Irwin Toy as a breakthrough electronic toy company.Significant accomplishments include:• Spearheaded the deployment of the iTokyo line of imported Japanese toys and collectibles, which generated $10M in sales during its first year.• Led the adaptation of several US game shows into multimillion-dollar properties including Price is Right, Wheel of Fortune, and Deal or No Deal.

In this role, I was responsible for the design and commercialization of highly acclaimed products and packaging solution for global enterprise clients within the houseware and healthcare industries.Significant accomplishments include:• Won the prestigious Nightingale Prize for Healthcare Innovation due to outstanding work in developing healthcare seating solutions for the bariatric population.• Introduced the Design Strategy discipline within the organization, which enabled the business to secure millions of dollars' worth of new revenue.

Founded and lead an innovation consultancy and innovation incubator that leverages graduating design students’ excitement for and proximity to youth culture to create breakthrough innovation ideas for some of the worlds most recognized brands. Through repeated successes with Brand and CPG projects I transformed a project based relationship into a strategic long term partnership with the North American Creative Director of FutureBrand.