Jason Nelson Email & Phone Number

Dubuque, Ia, Us

Warrenville, Illinois, Us

Responsible for scaling our digital ecommerce and retail marketplace business domestically and globally

Chicago, Illinois, Us

(Acquired)As the Senior Manager of Digital Marketing and E-commerce Marketplaces at Cubii, a leading provider of innovative fitness solutions for home and office. At Cubii, I spearhead the strategic evolution of the brand from a primarily brick-and-mortar and television presence to a formidable force in the direct-to-consumer e-commerce marketplace sector. I oversee the global revenue streams, forecasting, strategy, and P&L responsibilities of online retail channels, including major retailers like Amazon, Walmart, Target, and others. I leverage my data-driven insights, creative thinking, and cross-functional leadership skills to develop and execute sound, imaginative, and integrated strategies that drive profitable growth both domestically and internationally. I optimize the digital shelf, branding, and advertising strategies to position and rank our products as the top in their category, and to deliver expansion in market penetration, profit, and revenue. KEY ACCOMPLISHMENTS:• Reallocated 80% of spend 105% increase in ROAS to rightsize marketing spend and channel allocation to align with business goals of EBITDA growth. • Implemented multi-touch attribution and media mix modeling across all channels enabling complete alignment between marketing and CFO/Leadership team. • During holiday ‘23 increased spending by 65% and returned a 200% increase in revenue through comprehensive paid search strategies that capitalized on prior months testing.

Muscatine, Iowa, Us

Led and managed execution, implementation, and market expansion of core brands, including advertising, brand positioning, digital shelf content development, and business strategy for omnichannel retailers and pure-play ecommerce marketplaces- I was a key leader in driving the e-commerce change initiative, collaborating closely with a diverse team of C-Suite and VP-level stakeholders. My role involved assessing and recommending comprehensive strategy changes, encompassing people, processes, business models, and technologies vital for excelling in the digital commerce arena. This initiative focused on creating an actionable roadmap to position our organization at the forefront of digital commerce success-Developed Strategies that reduced our cost to acquire a customer by 31%.-Increased Unit Sales by 44% in my first year-Led execution and management of digital shelf brand optimization at CPG grocery (Kroger, Chewy, Albertsons, Walmart, etc)- Collaborated with sales teams on digital negotiation and allocation in CPG retailers-Lead, Managed and Executed on digital on and off-platform advertising on CPG retailers using Citrus Ads, Criteo, Kroger, Amazon and Walmart advertising platforms

Dodgeville, Wi, Us

Led execution, implementation, and marketing including advertising, brand positioning, content development, and business strategy for retail e-commerce marketplaces.Grew our Amazon Marketplace top-line demand 47% in sales and increased gross profits by over 200% without increasing media expenses.Directly reported to the Director of Digital Marketing and Senior Vice President, Multi-Channel Marketing to coordinate KPI‘s and Fiscal Projection models on projects.Collaborated, executed & optimized return on marketing investment utilizing attribution/interaction approaches, customer behaviors, etcDeveloped domestic and international Ecommerce marketplace product management & strategy. Major retailer sites (Amazon, eBay, Walmart)Managed deligation and strategy and spend on $3+ Million advertising budget.

Dodgeville, Wi, Us

I lead strategy and manage the day-to-day digital marketing efforts, with a focus on marketing and digital advertising strategy and execution for ecommerce marketplaces and aspects of the core website.-Responsible for increasing demand by 55% YoY-Reduced Expense by 1,065 BPS YoY-Product detail page optimization - Increase traffic and conversion rate across catalog, with a focus on keyword research, imagery / enhanced brand content, on-page copy, and social proof.-Amazon advertising - Lead and Scaled Amazon advertising strategy, including Sponsored Products, Sponsored Brands, Sponsored Display and DSP. -P&L management Track profitability at the catalog and sku level to ensure margin targets are being hit and identify where growth opportunities exist.- Lead IT efforts on tracking solutions to improve personalization on core website- Facilitated and Lead social media advertising strategy-Identify opportunities with Retailers and implement these programs, identifying suitable product, and leading the coordination with our operations team and executive team.

Cedar Rapids, Us

Cedar Rapids, Us

Founded digital marketing agency compensated by client’s market and revenue growth directly attributed to our digital strategies and campaigns. Growth exceeded 30 clients ranging from technology startups to multinational corporations within diverse business sectors.- Led Web, SEO/SEM, database, email, social media, and display campaigns - Collaborated, executed and optimized return on marketing investment utilizing attribution/interaction approaches, customer behaviors, etc- Developed Ecommerce domestic and international e-commerce marketplace product management & strategy on major retailer sites (Amazon, eBay, Walmart)- Managed DTC Web Designing & Development. -Grew Companies to $30+ million-Managed Brand creative and digital shelf optimization

Coralville, Iowa, Us

Led strategic communications, digital strategies, event management, and program planning and budgeting. Managed a team of social media marketing specialists creating and implementing email, social media, advertising, mobile marketing, lead generation, and digital strategies.- Created and implemented digital and advertising campaigns and strategies that drove over 1 million users to download HLT applications - Catalyst of increasing corporate revenue 300+ percent over two years- Synergist for the creation of social media content driving our organic corporate media engagements from 1000, to greater than 20 million people a month- Developed and Implemented digital marketing campaigns which promoted six HLT products to rank in the top 10 grossing education applications for Apple and Android

Coralville, Iowa, Us

Led and executed on all corporate public relations and strategies and implementation for Higher Learning Technologies including business communications, media relations, event management, strategic writing, and program execution (planning and budgeting). - Facilitated the writing and publication of more than 150 articles in worldwide publications such as INC, Forbes, EDTech Magazine, Silicon Prairie News, Venture Capital Post

Waverly, Ia, Us

Wrestled for the Knights for four years. In which time we won 3 NCAA National Titles2 NWCA Dual Team Titles

Bachelor Of Arts Degree, Communications Arts; Public Relations

High School Diploma, Regular/General High School/Secondary Diploma Program