Jason Nelson Email and Phone Number
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As a seasoned digital marketing and e-commerce executive with over 13 years of in-depth experience, I offer a unique knowledge of data-driven analytical insights and consumer market trends, with an innovative and creative digital marketing brand and product omnichannel strategy approach. My drive is fueled by a passion for crafting and implementing comprehensive digital marketing and advertising omnichannel strategies and leading cross-functional teams. These strategies are not just plans on paper—they're engines of profitable growth, increasing product and brand visibility across digital shelves both in domestic and international markets.My expertise extends to crafting and executing integrated digital strategies focusing on optimizing customer experience, site merchandising, and implementing effective promotional and merchandising strategies. With my collaborative and energetic leadership style, I excel in fostering cross-functional team collaboration, driving teams to overachieve objectives while building lasting customer relationships and loyaltyThe experience I have in the ecommerce space is extensive and deep, encompassing almost every product category and platform vertical from DTC websites, Amazon (both vendor and seller) to CPG platforms like Kroger, Walmart, Target, and others. Specializing in digital shelf optimization, branding, and digital advertising. I successfully positioned and optimized a wide range of products both newly launched and long-standing products, many of which now rank at the top of their category on Amazon and other e-commerce platforms. The strategies I have implemented have consistently contributed to 95%+ increase in profit growth YOY.Furthermore, as an entrepreneur, I have co-founded two successful businesses: a mobile education app and a performance-based e-commerce agency. These ventures have allowed me to guide a diverse array of clients, from start-ups to established multinational corporations, achieving exponential revenue growth through targeted marketing initiatives.Specialties: Digital Marketing and E-commerce Online Marketing - Programmatic Buying for Display, SEO Search Engine Optimization, SEM, Affiliate Marketing, Social Media Marketing, A/B Testing & MVT Multivariate Testing ,Adobe Marketing Cloud, & Web Analytics (Omniture, Google Analytics & Web Trends), Monetize Traffic Strategy, Online Competitive Intelligence, e-commerce and Omnichannel Marketplaces from both a vendor 1p/ 3P or Seller, Facebook, Twitter, Instagram, Google Ads, Citrus Ads, Criteo, Amazon DSP, AMS, Leadership, Team Building
Performance Health
View- Website:
- performancehealth.com
- Employees:
- 549
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Senior Global Manager Of Retail Media And Ecommerce MarketplacesPerformance HealthDubuque, Ia, Us
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Senior Manager Of Retail Media & Ecommerce MarketplacesPerformance Health Apr 2024 - PresentWarrenville, Illinois, UsResponsible for scaling our digital ecommerce and retail marketplace business domestically and globally
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Sr Manager Digital Marketing And Ecommerce MarketplacesCubii Jun 2023 - Apr 2024Chicago, Illinois, Us(Acquired)As the Senior Manager of Digital Marketing and E-commerce Marketplaces at Cubii, a leading provider of innovative fitness solutions for home and office. At Cubii, I spearhead the strategic evolution of the brand from a primarily brick-and-mortar and television presence to a formidable force in the direct-to-consumer e-commerce marketplace sector. I oversee the global revenue streams, forecasting, strategy, and P&L responsibilities of online retail channels, including major retailers like Amazon, Walmart, Target, and others. I leverage my data-driven insights, creative thinking, and cross-functional leadership skills to develop and execute sound, imaginative, and integrated strategies that drive profitable growth both domestically and internationally. I optimize the digital shelf, branding, and advertising strategies to position and rank our products as the top in their category, and to deliver expansion in market penetration, profit, and revenue. KEY ACCOMPLISHMENTS:• Reallocated 80% of spend 105% increase in ROAS to rightsize marketing spend and channel allocation to align with business goals of EBITDA growth. • Implemented multi-touch attribution and media mix modeling across all channels enabling complete alignment between marketing and CFO/Leadership team. • During holiday ‘23 increased spending by 65% and returned a 200% increase in revenue through comprehensive paid search strategies that capitalized on prior months testing. -
Brand Manager EcommerceKent Pet Group, Inc. Sep 2021 - Jun 2023Muscatine, Iowa, UsLed and managed execution, implementation, and market expansion of core brands, including advertising, brand positioning, digital shelf content development, and business strategy for omnichannel retailers and pure-play ecommerce marketplaces- I was a key leader in driving the e-commerce change initiative, collaborating closely with a diverse team of C-Suite and VP-level stakeholders. My role involved assessing and recommending comprehensive strategy changes, encompassing people, processes, business models, and technologies vital for excelling in the digital commerce arena. This initiative focused on creating an actionable roadmap to position our organization at the forefront of digital commerce success-Developed Strategies that reduced our cost to acquire a customer by 31%.-Increased Unit Sales by 44% in my first year-Led execution and management of digital shelf brand optimization at CPG grocery (Kroger, Chewy, Albertsons, Walmart, etc)- Collaborated with sales teams on digital negotiation and allocation in CPG retailers-Lead, Managed and Executed on digital on and off-platform advertising on CPG retailers using Citrus Ads, Criteo, Kroger, Amazon and Walmart advertising platforms -
Digital Marketing Manager / Ecommerce Marketplaces At Lands' EndLands' End May 2021 - Sep 2021Dodgeville, Wi, UsLed execution, implementation, and marketing including advertising, brand positioning, content development, and business strategy for retail e-commerce marketplaces.Grew our Amazon Marketplace top-line demand 47% in sales and increased gross profits by over 200% without increasing media expenses.Directly reported to the Director of Digital Marketing and Senior Vice President, Multi-Channel Marketing to coordinate KPI‘s and Fiscal Projection models on projects.Collaborated, executed & optimized return on marketing investment utilizing attribution/interaction approaches, customer behaviors, etcDeveloped domestic and international Ecommerce marketplace product management & strategy. Major retailer sites (Amazon, eBay, Walmart)Managed deligation and strategy and spend on $3+ Million advertising budget. -
Senior Analyst Digital Marketing And Ecommerce Marketplace StrategyLands' End Sep 2019 - May 2021Dodgeville, Wi, UsI lead strategy and manage the day-to-day digital marketing efforts, with a focus on marketing and digital advertising strategy and execution for ecommerce marketplaces and aspects of the core website.-Responsible for increasing demand by 55% YoY-Reduced Expense by 1,065 BPS YoY-Product detail page optimization - Increase traffic and conversion rate across catalog, with a focus on keyword research, imagery / enhanced brand content, on-page copy, and social proof.-Amazon advertising - Lead and Scaled Amazon advertising strategy, including Sponsored Products, Sponsored Brands, Sponsored Display and DSP. -P&L management Track profitability at the catalog and sku level to ensure margin targets are being hit and identify where growth opportunities exist.- Lead IT efforts on tracking solutions to improve personalization on core website- Facilitated and Lead social media advertising strategy-Identify opportunities with Retailers and implement these programs, identifying suitable product, and leading the coordination with our operations team and executive team.
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Senior Marketing Consultant50Poundboson Jul 2019 - Sep 2019Cedar Rapids, Us -
Co Founder / Vice President50Poundboson Jul 2015 - Jul 2019Cedar Rapids, UsFounded digital marketing agency compensated by client’s market and revenue growth directly attributed to our digital strategies and campaigns. Growth exceeded 30 clients ranging from technology startups to multinational corporations within diverse business sectors.- Led Web, SEO/SEM, database, email, social media, and display campaigns - Collaborated, executed and optimized return on marketing investment utilizing attribution/interaction approaches, customer behaviors, etc- Developed Ecommerce domestic and international e-commerce marketplace product management & strategy on major retailer sites (Amazon, eBay, Walmart)- Managed DTC Web Designing & Development. -Grew Companies to $30+ million-Managed Brand creative and digital shelf optimization
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Director Of Digital Marketing StrategyHigher Learning Technologies Mar 2012 - Jul 2015Coralville, Iowa, UsLed strategic communications, digital strategies, event management, and program planning and budgeting. Managed a team of social media marketing specialists creating and implementing email, social media, advertising, mobile marketing, lead generation, and digital strategies.- Created and implemented digital and advertising campaigns and strategies that drove over 1 million users to download HLT applications - Catalyst of increasing corporate revenue 300+ percent over two years- Synergist for the creation of social media content driving our organic corporate media engagements from 1000, to greater than 20 million people a month- Developed and Implemented digital marketing campaigns which promoted six HLT products to rank in the top 10 grossing education applications for Apple and Android -
Director Of Public RelationsHigher Learning Technologies Jan 2012 - Jul 2015Coralville, Iowa, UsLed and executed on all corporate public relations and strategies and implementation for Higher Learning Technologies including business communications, media relations, event management, strategic writing, and program execution (planning and budgeting). - Facilitated the writing and publication of more than 150 articles in worldwide publications such as INC, Forbes, EDTech Magazine, Silicon Prairie News, Venture Capital Post
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College Athlete -Wartburg College Wrestling TeamWartburg College Aug 2007 - May 2011Waverly, Ia, UsWrestled for the Knights for four years. In which time we won 3 NCAA National Titles2 NWCA Dual Team Titles
Jason Nelson Skills
Jason Nelson Education Details
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Wartburg CollegeCommunications Arts; Public Relations -
Linn-Mar High SchoolRegular/General High School/Secondary Diploma Program
Frequently Asked Questions about Jason Nelson
What company does Jason Nelson work for?
Jason Nelson works for Performance Health
What is Jason Nelson's role at the current company?
Jason Nelson's current role is Senior Global Manager of Retail Media and Ecommerce Marketplaces.
What is Jason Nelson's email address?
Jason Nelson's email address is jl****@****hoo.com
What is Jason Nelson's direct phone number?
Jason Nelson's direct phone number is +131972*****
What schools did Jason Nelson attend?
Jason Nelson attended Wartburg College, Linn-Mar High School.
What are some of Jason Nelson's interests?
Jason Nelson has interest in Public Relations, Social Media, Marketing, Education, Advertising, Branding, Graphic And Logo Design.
What skills is Jason Nelson known for?
Jason Nelson has skills like Public Relations, Social Media, Media Relations, Social Networking, Social Media Marketing, Marketing, Press Releases, Advertising, Copywriting, Facebook, Blogging, Ap Style.
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