Jason Sweet Email & Phone Number

Kansas City, Missouri

- Develop and lead marketing initiatives and campaigns that support corporate strategies and goals resulting in increased brand/product awareness, sales and customer retention- Lead and provide vision to cross-functional project teams- Establish brand positioning and core messaging to differentiate our products and services in the marketplace- Drive content strategy with a multi-channel marketing mix of print, email, social, web and presentation materials- Provide creative direction to internal and external vendors- Collaborate across lines of business and functional areas such as sales, account management and compliance- Meet financial objectives, maximizing profitability for business lines, scheduling expenditures and analyzing variances

Overland Park, Ks

- Designed and executed cross-channel marketing campaigns to engage customers- Promoted and drove traffic to our enewsletters, websites and social media channels, using them as vehicles for advancing online user growth and engagement- Guided our strategic messaging in order to test, measure and analyze metrics, enabling me to provide competitive intelligence to senior leadership - Financial modeling with annual budgets, forecasts and revenue generation; ROI analysis

Kansas City, Missouri

- Managed the Royal Lancer Program, a group of 75 business and civic leaders used to promote goodwill and ticket sales in the community- Nurtured current clients, recruited prospective customers, planned and executed VIP events, developed marketing plans for our season ticket holder retention program- Led CRM efforts to identify buyer trends, analyzed ticket performances, measured attrition and retention of our season ticket holders while also uncovering cross-selling expansion opportunities- Represented the Royals on monthly “best business practices” calls with other Major League Baseball teams- Selected as the Royals representative for charitable on-field presentations- Key member in Kauffman Stadium's $250 million renovation project- Collaborated with both internal teams and external organizations to strengthen the brand equity of the Kansas City Royals