After I left SMG Africa as Digital Marketing Director, I founded Floeo. Floeo is an effective and nimble digital studio that crafts and executes stellar social media & marketing campaigns, builds websites and create beautiful films & online video. We have a scalable team of creatives, guys and gals I have worked with over the years. The very best creatives in their fields. My role is much more of a strategic and management level now but I still love to be involved in the creative process from time to time taking a very hands on approach, however, being very cognizant not to micro manage the creative process. I believe that micro management is counter productive in every sense.Everything we do at Floeo starts with a strategic approach. It all has a defined goal upfront that is measurable every step along the way We involve the client in each process and part of the project, continually taking feedback from the client into account and pivoting as we go. We believe strongly in this kind of collaboration.Role, Responsibilities & Duties I hold in this position:01. Manage our key client accounts, relationships and delivery deadlines02. Manage supplier relationships and delivery timelines03. Reporting on production, budgets, performance, staff, clients and deadlines04. Manage design team consisting of writers, videographers, graphic designers and developers05. Budgeting, business administration and planning06. Implement, and manage campaigns that promote the products and services of our clients07. Build social and digital media marketing strategies and execute on it08. Digital and social media marketing consulting09. Content creation and scheduling (graphics, video, audio and copywriting)10. Implement, and manage campaigns that promote the products and services of our clients11. Enhance brand awareness of our clients in the digital space.More info here: https://floeo.com/

Shopper Marketing Experts is a global Promotional, Retail and Shopper and Digital Retail Marketing training academy that I built which focuses on building capability and understanding, and imparting knowledge through specialized training to drive brand affinity, shopper conversion and profitable sales growth. I built this site together with our team from concept to reality and partnered with leaders in their marketing fields along the way, to bring their training to life - digitally.This learning platform likes to make people truly remarkable. A core belief is that if skilled people understand how best to service their customers by assisting them with ways of delighting their shoppers, consumers and channel partners it will ultimately increase sales and profitably.Shopper Marketing Experts is a straight-shooting partner for forward thinking marketers who are looking for the most influential training resources that will drive brand affinity, shopper conversion and growth through capable people and effective market activity. We focus on real world actionable learning, not just theory.Some of the big names we've had train on our platform include: Colgate, Mondelez, Atlantic Grupa and the Publicis Group.Role, Responsibilities & Duties while I hold in this position:01. Implementation of digital marketing strategies and campaigns02. Management of development team (instructional designers, designers and content creators)03. Designing, Developing and implementing new features and functionality of website04. Establishing and guiding the website’s architecture and functionality05. Ensuring high-performance and availability, and managing all technical aspects of the CMS06. Developing and maintenance of full eCommerce membership platform07. Course / Training material creation and sales thereofSee more about Shopper Marketing Experts here: https://shoppermarketingexperts.com/

As a Digital Content Creator at CB4, I collaborated with international clients to craft marketing campaigns and content strategies that drove results. My role spanned strategy development, team leadership, and creative execution, ensuring high-quality outputs across all mediums.Key Achievements: • Created and executed content strategies that elevated brand engagement for global clients. • Directed a multidisciplinary team to produce videos, designs, and written content that aligned with client goals. • Planned and storyboarded campaigns, delivering on both creative vision and performance metrics.

Managing Cobus Potgieter’s brand was a pivotal point in my career. I helped grow his online following from 10,000 to over 1000,000 through innovative growth strategies and creative campaigns. Highlights include launching “The Cobus Method,” a best-selling drumming DVD series, and crowdfunding a full-length documentary for his YouTube band.Key Achievements: • Developed Cobus’ personal brand into a globally recognised name in the drumming community. • Created products and campaigns that generated significant revenue and audience engagement. • Presented at Google South Africa’s 2011 event as a thought leader in influencer marketing.

At SMG Africa, I spearheaded the growth of the agency’s digital marketing division. Leading a team of six creatives, I developed and executed strategies that elevated our clients’ brands and delivered measurable results.Key Achievements: • Successfully scaled the digital marketing division, attracting high-profile clients and projects. • Directed creative teams in producing campaigns that enhanced client brand visibility and engagement. • Delivered innovative digital solutions, from content creation to video production, tailored to client needs.

In addition to my role as Digital Marketing Director, I led SMG Africa’s social media efforts, crafting strategies and building online communities for clients and internal ventures like ThoroughFair and GetNews.Key Achievements: • Built and executed social media campaigns that drove engagement and brand loyalty. • Monitored trends to deliver timely, impactful campaigns. • Created and nurtured online communities around various product and service offerings.

Lifeworks Studio was ahead of its time as one of East London’s first digital marketing agencies. From crafting websites before platforms like WordPress existed to producing professional-grade corporate videos, we delivered innovative solutions that helped businesses thrive. In 2008, the studio was acquired by SMG Africa, marking a new chapter for our team.Key Achievements: • Established Lifeworks as a leader in the local digital marketing landscape. • Produced impactful marketing campaigns and high-quality corporate videos. • Transitioned the studio into SMG Africa, creating its digital arm.

Teaching Life Skills to high school students was where I discovered my passion for digital media and storytelling. I encouraged students to think beyond traditional schooling and pursue their creative passions. This role set the foundation for my career shift into marketing and media.Key Achievements: • Designed lessons that fostered creative thinking and problem-solving. • Inspired students to pursue their dreams and think beyond the classroom. • Built the confidence and teaching skills that I carry into my leadership roles today.