Oversee digital strategy, ensuring our cold plunges and saunas reach the right audience and provide an exceptional online experience. My role includes managing D2C sales, ecommerce website design and implementation, promotional efforts, leading email marketing for new customer acquisition, and optimizing our affiliate marketing program to maximize reach and conversion.Part of my role is to continuously refine the user experience (UX), focusing on increasing CVR, AOV, and returning customers. I’m deeply involved in SEO optimization, A/B testing, and integrating new technologies to keep Plunge.com ahead of industry trends.Additionally, I lead our email marketing efforts, driving customer acquisition through targeted campaigns that resonate with both residential and commercial customers. I also manage our affiliate marketing program, building partnerships that expand our brand’s reach and boost revenue.

Marketing Technology: Providing input and guidance on emerging technologies to help the marketing team increase efficiency and effectiveness.CRM Implementation and Integration: Overseeing the implementation and integration of the CRM system to ensure it aligns with business needs.3PL Cold-Storage Logistics and Supply Chain Vetting: Evaluating and selecting 3PL cold-storage logistics partners to ensure reliable and efficient service for our customers.Ecommerce Platform Migration: Assisting with the migration of the ecommerce platform to improve overall customer experience.GA4 Set-Up and Reporting: Setting up and managing GA4 analytics and reporting to track website performance and inform marketing strategy.

Led the build-out of Evolve's digital ecosystem platform on Shopify Plus, including brand sites, order flow architecture/logic, EDI, marketing CRM, Analytics, logistics, review platform, and A/B testing. Responsible for collaborating with cross-functional partners to manage all aspects of the digital and e-commerce business including, business planning, content strategy and development, promotional campaigns and other online marketing, website design, customer service, web analytics, and web technologies.Serve as a liaison and primary point of contact within the digital and e-commerce organization for cross-functional partners, acting as a project manager to evaluate, prioritize, develop, manage, implement, and test e-commerce and marketing technology initiatives.Develop and deploy DTC digital commerce roadmap, including brand site ecommerce, Amazon, Social platforms, and integrated efforts with wholesale digital key accounts.Manage user experience of the brand sites, including site navigation, content development, checkout funnel, and promotional campaigns.Develop and oversee planning, QA, and execution of content across the websites and online marketing campaigns to ensure efficiency, accuracy, and timeliness of all web content publishing.Manage all aspects of web analytics related to digital and e-Commerce and communicate relevant information to team members, executive leadership, and cross-functional partners.Participate in developing and executing strategic and tactical business plans with other members of the cross-functional teams supporting digital and e-commerce strategy.Partner with Brand Marketing team leads to ensure alignment with our brand strategy.Lead and mentor Digital Team to optimize internal and external resources, promote and foster continued education and personal growth.Direct customer service team, ensuring effortless experience for internal and external customers.Manage complex Order flow logic and EDI.

Clavis Insight is an analytics SaaS that enables CPG manufacturers to monitor and measure product placement, product availability, content integrity, and review volume & sentiment across online stores such as Walmart, Target, Amazon, and many other U.S. and international retailers. Clients include Nestle, Proctor & Gamble, Unilever, General Mills, and Kimberly-Clark.

Meyer Corporation is the largest distributor of cookware in the United States and the second-largest global cookware manufacturer. Responsible for P&L and growth of Meyer’s consumer brand websites & E-retail business by conceiving, prioritizing, and executing strategic initiatives. • Develop high impact, transformative E-retail merchandising and sales optimization team focused on growing our online accounts and direct-to-consumer fulfillment program. Accounts include Amazon.com, Target.com, Kohls.com, Macys.com, Overstock.com, Ideel.com, among others• Continuously improve Meyer’s direct-to-consumer brand sites and marketplace channels to maximize customer experience, increase conversion rate and achieve direct sales revenue targets. Consumer sites include: Anolon.com, Circulon.com, FarberwareCookware.com, CakeBossBaking.com, Silverstone.com, and PotsAndPans.com• Participate in the development and prioritization of site experience changes and updates, utilizing inputs from all available channels (i.e., analytics, surveys, A/B testing, industry best practices, customer service, competitive analysis, etc.)• Lead new projects and initiatives to further integrate social, mobile, and omnichannel strategies • Analyze and provide reporting on program KPI’s – identifying opportunities for growth and improved efficiency• Build cross-functional partnerships with key functions such as product development, brand/creative, merchandising, customer service and IT, to ensure smooth and efficient processes• Consumer brands include: Anolon, Circulon, Farberware, Ruffoni, Bonjour, Silverstone, Rachael Ray, Paula Deen, and Cake Boss

Responsible for strategic management of ecommerce and branding across all ecommerce channels for B2C and B2B. The cross-functional role led a team of 11 direct and 17 indirect reports, including Customer Service, Website Development, and Fulfillment. • Led Jelly Belly’s ecommerce strategy for all digital properties• Increased ecommerce revenue 160% by increasing traffic, conversion rate, and average order size• Replatformed JellyBelly.com significantly improving load time and key customer experience metrics• Developed customization/personalization site, MyJellyBelly.com,• Led redesign and re-launch of SportBeans.com• Launched social media initiative to grow presence on Facebook. Resulting in a 25x lift• Renegotiated company-wide, small parcel carrier agreements resulting in 31% cost reduction

The largest online live and preserved topiary retailer. • Designed, oversaw implementaion and launched topiary retailer website.• Implemented and managed SEA and SEO.• Six months after launching, FreshTopiary surpassed all competitors in organic search results.

Full service, integrated marketing communications firm. 28 fulltime employees. 2007 billings represent $13M, a 280% increase over three years. Reported to CEO.• Led team responsible for new client acquisition• Responsible for overall efficiency and profitability. • Increased staff by 50% while net income per FTE increased by 43%• Monthly billing average per client increased 300%

Enterprise software and ASP serving the tradeshow and meetings industry. Automates event management while extending the physical event onto the Internet.

• Awarded The Sacramento Bee's "Circle of Achievement" for closing the five largest Internet accounts, surpassing sales goals, and consistently assisting fellow personnel• Generated 100% new business.• Highest biller 7 months in a row—over 25% above all other sales staff.