Jason Marshall

Jason Marshall Email and Phone Number

Chief Growth Officer @ AG1
Kirkland, WA, US
Jason Marshall's Location
Greater Seattle Area, United States, United States
About Jason Marshall

With over 25 years of experience in marketing and business leadership, I have a proven track record of driving growth, innovation, and transformation for B2B and B2C companies across various industries. I have led four successful exits and two turnarounds and managed P&Ls ranging from internal startups to a division with $750M+ in revenue. As the former CMO and GM at Frontdoor, a publicly traded subscription home-services marketplace, I was responsible for the DTC and high-velocity SMB businesses and the go-to-market strategy for all six corporate brands. I delivered the most successful financial performance in five years, achieving double-digit revenue and EBITDA growth, as well as increasing customer retention and satisfaction. I am a strategic and inspiring leader who creates strong, highly motivated teams that deliver exceptional results. I have deep marketing expertise, a forward-thinking digital acumen, and a passion for building and scaling subscription, e-commerce, retail, and SaaS organizations.

Jason Marshall's Current Company Details
AG1

Ag1

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Chief Growth Officer
Kirkland, WA, US
Jason Marshall Work Experience Details
  • Ag1
    Chief Growth Officer
    Ag1
    Kirkland, Wa, Us
  • Huntress
    Chief Marketing Officer
    Huntress Jul 2023 - Present
    Columbia, Maryland, Us
    Huntress is the leading cybersecurity partner for small and mid-sized businesses (SMBs) and the managed service providers that support them. Combining the power of the Huntress Managed Endpoint Detection and Response platform with a fully staffed 24/7 Security Operations Center (SOC), Huntress provides the technology, services, education, and expertise needed to help SMBs overcome their cybersecurity challenges and protect critical business assets.
  • Frontdoor, Inc.
    Global Chief Marketing Officer, General Manager
    Frontdoor, Inc. Feb 2020 - Jun 2023
    Memphis, Tn, Us
    Recruited to run the DTC and high-velocity SMB businesses with full responsibility for the $750M+ revenue DTC P&L as well as go-to-market for all six corporate brands (American Home Shield, HSA, Landmark, OneGuard, ProConnect, and Streem). Report directly to the Chief Executive Officer.• Delivered the most successful financial performance in five years, delivering double-digit YoY revenue growth for ten quarters running.• Consistently delivered on 15%+ EBITDA profit margin targets despite inflationary headwinds.• Led a $27M strategic acquisition of Serviz, rebuilt the tech stack, and launched Frontdoor into the on-demand home services marketplace business under the ProConnect brand. • Delivered a complete brand overhaul to showcase the company as a modern home services business, unifying the look and feel of all Frontdoor properties (Design, UX, Product, Technology, etc.)• Deployed a $150M+ annual marketing budget to drive growth across FTDR (memberships, SMB, marketplace, SaaS)
  • Porch
    Chief Marketing Officer, President Saas Portfolio
    Porch Sep 2018 - Mar 2020
    Seattle, Washington, Us
    (NASDAQ: PRCH) Heavily recruited to build a team of world-class marketers, account executives, product managers, and engineers for this fast-growing home services business.• Reported to the Chief Executive Officer and BOD with Full P&L responsibility for the SaaS portfolio (ISN, RhynoLive, Bolster)• Rebuilt the entire business model positioning the company for an initial public offering• Key member of the M&A team and was deeply involved in three acquisitions and two divestitures• Grew market share for ISN (SaaS for home inspectors) by 46% in under twelve months by refactoring the entire go-to-market motion. Successful exit via IPO
  • Varsity Tutors / Gifttree / Smb
    Sabbatical / Interim Cmo
    Varsity Tutors / Gifttree / Smb 2017 - 2018
    After the successful sale of SolarWinds, I took some time off, relocated to Seattle, purchased & gut-renovated my home. I was fortunate enough to spend some time helping local companies with their marketing challenges including Varsity Tutors and GiftTree.
  • Solarwinds
    Global Chief Marketing Officer / Saas Portfolio General Manager
    Solarwinds Jul 2015 - Jul 2017
    Austin, Texas, Us
    (NYSE:SWI) Led the business in pursuit of delivering accelerated YoY growth across North America, EMEA, APAC & LATAM. Managed $108 million annual worldwide marketing spend. Reported to the CEO.• Turned around a struggling organization that had posted two years of double-digit negative growth to deliver 20%+ YOY growth in the core product portfolio on 28% less spend.• Core member of the deal team that delivered the second-largest software take-private in history ($3.7 Billion transaction with Silverlake and Thoma Bravo)• Full P&L responsibility for Pingdom, Librato & Papertrail (Cloud-based business portfolio)• Developed collaboration infrastructure across the executive team and senior product & engineering leadership to help define product, design & brand strategy• Developed customer marketing function responsible for engagement programs resulting in new cross-sell/upsell opportunities, activating promoters, and driving new demand• Managed a team of 130 through seven direct reports, including three VPs and four Sr Directors. Reported to the Chief Executive Officer.Successful exit via private equity LBO with Silverlake and Thoma Bravo
  • Cost Plus World Market
    Svp Digital, Worldmarket.Com General Manager
    Cost Plus World Market 2011 - 2015
    Alameda, California, Us
    Attracted the attention of World Market based on proven experience leading high-growth organizations, accepted charter to transform WorldMarket.com into a viable long-term channel for growth within the corporation and to improve the division’s lackluster performance. Reported to CEO.• Full P&L and operating responsibility for WorldMarket.com encompassing marketing, product management, operations, customer service, distribution, finance, and the technology platform to position the business for success• Grew eCommerce revenue from $24 million to $160 million in under four years. Sales in 2013 were up by 72% YOY, and profits increased by over 150%. • Developed and launched an Omni-Channel initiative allowing customers to buy online, pick up in-store; buy online ship to store, and buy in-store and ship to home. Over 30% of online orders are now picked up in-store by customers• Led re-platforming effort for WorldMarket.com and launched two new Bed Bath & Beyond brands into the eCommerce space (ChristmasTreeShops.com and Craft by World Market)Successful exit via acquisition by Bed, Bath and Beyond
  • Party City
    Vice President Ebusiness & Marketing, Partycity.Com General Manager
    Party City 2009 - 2011
    Woodcliff Lake, Nj, Us
    Responsible for all aspects of the multi-brand, international eCommerce portfolio including PartyCity.com, HoloweenCity.com, PartyAmerica.com and PartyCity.ca• Grew revenue from $11 MM to an $84 MM run rate in under two years. Sales in 2010 were up by 232%, orders by 203% and conversion rates by 103%• Grew email database from under 1.8 MM to 4+ MM names and launched segmented email campaigns based on customer behavior driving a 257% increase in revenue per email sent• Rebuilt Party City’s Paid Search programs from less than $40k per month in revenue at a 60% Ad/Sales ratio into a program that is over $500k per month at a sub 25% Ad/Sales ratio. The program delivered almost no measureable revenue in 2009 and came in at $5.2 MM in sales in 2010 at a blended 24.6% Ad/Sales ratio• Grew Party City’s facebook fan base from 250k to 1.1 MM through fan activation and facebook advertising. New fans were acquired at $.43 per net new fan vs. industry average of $1.75• Developed SEO program from the ground up. Moved from only ranking on brand terms to having top 10 placement on 90% of top 250 targeted keywords on Google
  • Gaiam
    Vice President & Gm, Consumer Direct
    Gaiam 2007 - 2009
    Louisville, Co, Us
    Reporting directly to the President under P&L responsibility, lead team of 27 direct/44 indirect reports. Oversee $52 MM Sales, $18MM operating and $3.5MM project budgets.• Developed and implemented Gaiam’s eCommerce strategy and was responsible for all aspects of this $52 MM online property. Launched Gaiam.com on a new infrastructure that improved conversion rates, AOV and customer loyalty• Increased sales from online marketing by 16.7% YOY despite the worst economic conditions in the past half-century. Affiliate marketing channel alone grew by 67%• Lead sales/customer service reorganization, right-sized marketing & operations staff to improve service, cut costs and increase profitability for the business• Launched new content / destination portal (http://www.GaiamLife.com) that has increased customer spend by 2.3x and delivered over 1.6 MM new visitors to Gaiam properties
  • Taylor Corporation
    Managing Director - Colorful Images; President - Logostick
    Taylor Corporation 2004 - 2007
    North Mankato, Mn, Us
    Hired to turn-around a failing business that was acquired by Taylor Corporation in 2003. Pulled a $30 MM business from losing $6 MM annually to profitability in 12 months. Complete P&L and operating responsibility, lead team of 200+ employees.Through aggressive sales & marketing efforts alongside dramatic cost-cutting, turned around a business with was losing money to a 12% pre-tax company in ten months.• Overhauled all sales and marketing efforts including new catalog formats, strong focus on internet marketing ($14 MM annual advertising spend, $5.2 MM in pay-per-click advertising for Colorful Images, $12.4 MM for Current as a whole).• Engineered sales/customer service reorganization, right-sized marketing & operations staff to restore profitability to the business• Implemented complete IT infrastructure overhaul from back-end operations to a new ecommerce platform that increased conversion rates by 34%. • Developed pay-per-click and search engine optimization programs to insure top placement across all major search engines (Google, MSN, Yahoo). Achieved “first-page” placement on Google for core keywords within six months.• Grew sales in our core market by 17% with a reduced advertising budget• Invented, secured funding for and launched a new company within Taylor corporation focused on the design & development of logos and other branding materials for consumers & small businesses (http://www.logostick.com)
  • Direct Supply
    Vice President Of Marketing, Ecommerce & Strategy
    Direct Supply 1994 - 2004
    Milwaukee, Wisconsin, Us
    Recruited as intern, innovations and can-do attitude immediately drew attention of CEO, earning an ongoing role as advisor and setting career on the fast track. Contributions include launching the company into e-commerce space, building a B2B SaaS business,revamping corporate and brand identity, and transforming marketing paradigm from single to multi-channel. Executed 90% of critical corporate initiatives that fueled 32% YOY growth, took the company from $40MM to $1.6B, and grew market share by a factor of 5.

Jason Marshall Education Details

  • Marquette University
    Marquette University
    Marketing & It

Frequently Asked Questions about Jason Marshall

What company does Jason Marshall work for?

Jason Marshall works for Ag1

What is Jason Marshall's role at the current company?

Jason Marshall's current role is Chief Growth Officer.

What schools did Jason Marshall attend?

Jason Marshall attended Marquette University.

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