Jason Vu Email and Phone Number
As a seasoned Marketing Analytics Engineer, I bring over 12 years of experience working with leading brands such as Activision, Toyota, Beachbody, TCW, and SunGard. My expertise lies at the intersection of data analysis, marketing strategy, and technology, where I have consistently delivered actionable insights that drive business growth and optimize campaign performance.At Activision, I managed the marketing technology stack whilst spearheading the migration of data analytics to a new cloud-based platform. I played a key role in leveraging data to enhance player engagement and retention strategies. My work with Toyota and Beachbody involved engineering and optimizing marketing warehouses. In addition, I successfully influenced business owners by providing actionable insights and data-driven recommendations that shaped strategic decisions in product development, resource allocation, and marketing campaigns. Early in my professional career, I was also a seasoned expert in financial technology and traveled extensively for SunGard to implement FX and fixed-income trading systems at some of the world’s largest financial institutions. My work took me to prominent organizations such as Northern Trust, Mizuho, Banco Financiero International, Commonwealth Bank of Australia, Deutsche Bundesbank, US Bank, and Credit Lyonnais, where I led the deployment and integration of sophisticated trading platforms. These projects involved close collaboration with global teams to ensure seamless implementation, optimizing trading operations, and enhancing financial performance across diverse markets. My tenure at TCW brought me home, where I continued to navigate complex regulatory environments and tailor technology to meet business needs and drive operational efficiencies.With a strong foundation in data-driven marketing, engineering acumen, and a desire to innovate, I excel in transforming complex datasets into strategic recommendations, ensuring that strategic initiatives are effective and scalable. My ability to collaborate with cross-functional teams and communicate technical insights to non-technical stakeholders has been instrumental in achieving success across various high-profile projects.
American Honda Finance Corporation
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Assistant Manager, Sales And Marketing-Consumer Financial ServicesAmerican Honda Finance CorporationTorrance, Ca, Us
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Senior Manager, Marketing Analytics EngineeringActivision Apr 2018 - Mar 2024Santa Monica, California, United StatesLed a multidisciplinary team to advance marketing analytics capabilities through innovative data solutions and cross- functional collaboration.• Spearheaded integration of new data sources, boosting analytics accuracy and scope.• Engineered a custom identity graph technology, improving data fidelity by 10%.• Implemented real-time data pipelines and automated marketing analytics, reducing data latency by 65%.• Partnered with Google to pilot a new incrementality feature called "Fish and Chips".• Built Qualtrics API-triggered survey campaigns, delivering first-to-market insights using first-party data.• Enhanced identity resolution by 15% through Nuestar (TransUnion) data hygiene service.• Established a privacy-by-design approach, reducing third-party risk by 50% and ensuring compliance with GDPR and CCPA.• Operated under Agile and Scrum frameworks to complete releases every month and well-organized sprints.• Delivered a keynote on "True Data Agility" at the Braze 2023 Conference, showcasing cloud data ingestion advancements. -
Manager, Marketing Analytics EngineeringActivision Oct 2019 - Mar 2022Santa Monica, CaManaged a team focused on delivering data-driven marketing solutions and optimizing CRM systems to enhance campaign effectiveness.• Managed marketing technology stack, resulting in 30% more efficient usage.• Led the development of custom Looker and Tableau dashboards, enhancing reporting efficiency by 40%.• Built APIs from marketing insight platforms, driving a 15% improvement in campaign ROI.• Integrated Improvado for streamlined digital platform data extraction, improving automation by 70%.
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Senior Database Marketing AnalystActivision Apr 2018 - Sep 2019Santa Monica, California, United StatesAnalyzed marketing data to support strategic decision-making, driving revenue growth and market expansion.• Performed rigorous analysis of A/B, Multivariate, and Painted Door tests, which sales team used to improve customer LTV by 20%.• Participated in crafting robust conditional digital campaigns based on customer interactions with platform that improved retention by 25%.• Pioneered the implementation of a marketing data warehouse, enabling 70% faster data access.• Conducted customer journey analyses, supporting new product development and market entries.• Established a robust data validation process at Activision, enhancing data integrity and reliability by 50%.• Championed the adoption of a tailored data governance strategy, enhancing data quality and accessibility for optimizing audience segmentation.• Conferred with executives to advise and plan for short-term and long-term IT system upgrades.
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Senior Database Marketing AnalystBeachbody Feb 2016 - Mar 2018Santa MonicaDeveloped and maintained a robust marketing data infrastructure to enhance customer engagement and ensure data compliance.• Use tested user experience principles to design experiences that are simple and transparent for Beachbody on Demand.• Enhanced data hygiene through rigorous data cleanup and management, improving data quality by 40%.• Redefined marketing processes by implementing a new project management platform that led to a consistent 20% reduction in campaign time-to-market.• Spearheaded the analytics initiative, which enhanced data-driven decision-making by establishing new KPIs and improved customer segmentation and targeting by 25%.• Reduced manual processing time by 40% by deploying automated workflow solutions using IBM UNICA.• Evaluated customer lifecycle and churn data to identify critical points for intervention, proposing solutions that reduced churn by 10% annually. -
Consumer Marketing AnalystToyota Financial Services Apr 2014 - Apr 2016Torrance, CaDesigned and implemented marketing campaigns using advanced data analysis to drive customer retention and sales growth.• Supported the execution of marketing campaigns contributing to a 15% increase in leasing sales.• Formulated a series of automated CRM workflows that reduced manual data entry by 70%, saving 15 hours a week for the sales team.• Collaborated with product teams to develop targeted promotional offers, resulting in a 20% increase in product upsell rates.• Optimized email marketing campaigns through extensive statistical analysis, achieving a 20% improvement in open-rates. -
Senior Business Analyst- Business IntelligenceToyota Financial Services Jul 2012 - Mar 2014Torrance, CaCoordinate technical projects by serving as the liaison between the business user (Marketing, Compliance, Customer Service Central, and Analytics) and the IT Business Intelligence Group.• Collaborated with cross-functional teams to define and document data governance requirements and objectives, leading to a 25% increase in data governance compliance across the organization• Conducted data quality assessments and audits, identifying and resolving data issues and inconsistencies, resulting in a 15% improvement in data accuracy and integrity.• Conducted quarterly CRM performance reviews to identify areas for process enhancement, leading to a 15% increase in team efficiency. • Managed a cross-functional team to implement CRM enhancements that improved customer service response times by 20%.• Liaised between marketing and sales teams to ensure cohesive use of the CRM platform, resulting in a unified approach to market.
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Assistant Vice President, Business IntelligenceTrust Company Of The West Mar 2004 - Jun 2012Los Angeles, CaA strong project manager with a comprehensive understanding of all product types. Led efforts to create and improve product releases through continuous integration and automation.• Managed large-scale data and order management platform operations for 5+ years, ensuring data accuracy, consistency, and reliability across multiple platforms and business units.• Streamlined data workflows and processes using SQL Server Agent and APIs, reducing data processing time by 40% and enhancing operational efficiency.• Function as Product Owner utilizing Agile methodology to collaborate with development and QA teams to manage the implementation of technology products.• Developed and maintained SQL Server Reporting Services (SSRS), providing senior management with timely and accurate data insights for strategic decision-making.• Manage and lead all Salesforce Administrators and Developers.• Pioneered the integration of Salesforce with the portfolio management system, providing real-time client and portfolio performance measurements for marketers, resulting in a 20% increase in customer satisfaction.• Strong presenter to C-Suite level audiences as well as technical teams.• Performed rapid analysis and decomposition of complex business information into technical process components.• Manage external relationships with a focus on client satisfaction, clearly communicating issues and delegating work as necessary.• Assessed current legacy systems and provided recommendations for implementing state-of-the-art systems using the latest software and technologies. -
Software Quality Assurance AnalystSungard Financial Systems - Now Part Of Fis Nov 2001 - Feb 2004Calabasas, CaliforniaWith over 2 years in software testing and quality assurance. A proven track record of implementing effective testing strategies and harnessing data to enhance product quality.• Extensive experience in the Software Quality Assurance lifecycle.• Identified and developed all Test Cases/Test Scenarios to be utilized during internal System Testing and client site UAT.• Developed Regression Testing Plan in conjunction with Regression Test scripts for execution after each build deployment.• Led requirements gathering sessions for post go-live enhancements and created subsequent documentation. -
Trading Systems AnalystSungard Financial Systems - Now Part Of Fis Mar 1998 - Nov 2001Calabasas, California, United StatesResponsible for implementing mission-critical financial solutions for banks, hedge fund managers, and wealth management firms. Implemented Fixed Income and Foreign Exchange trade ordering systems, ensuring the accuracy of trade data, and maintaining the highest level of client service.• Ensured the solutions developed by Sungard met the customer’s business needs and that the customer was prepared to assume ownership and operation post-go-live.• Documented and communicated product improvements as part of customer-specific implementation projects or in response to trends in the marketplace.• Advised on best practices regarding the implementation and operation of SunGard solutions and services.• Supported the defect resolution process by providing clear descriptions of defects and validating the resulting fixes.• Implemented systems for the following financial institutions; Westdeutsche Landesbank, Northern Trust, US Bank, Sanwa Bank, Commonwealth Bank of Australia, Banco Financiero Internacional S.A.
Jason Vu Education Details
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Computer Information Systems
Frequently Asked Questions about Jason Vu
What company does Jason Vu work for?
Jason Vu works for American Honda Finance Corporation
What is Jason Vu's role at the current company?
Jason Vu's current role is Assistant Manager, Sales and Marketing-Consumer Financial Services.
What schools did Jason Vu attend?
Jason Vu attended California State University-Los Angeles.
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