Jason Mcclelland Email & Phone Number

Santa Clara, California, Us

New York, Ny, Us

As Shutterstock's CMO and Head of Customer Care, I'm responsible for:-Driving our primary revenue channel, eCommerce-Building customer acquisition for our Enterprise channel and building out Enterprise Marketing and AMB/S-Driving our retention, renewals, and expansion business as well as improving NPS and CSAT-Creating and telling our brand story as part of Shutterstock's transformation from a stock photography company to a software company that also has the world's largest collection of creative and custom assets across 3D, music, etc and are now an agency of record for Meta, Microsoft, AWS, and other leading brand companies.

Palo Alto, California, Us

Brought in to rebuild the Marketing function. Algolia sells a Search and Discovery platform globally to businesses and developers thru 3 motions: Sales-led Enterprise, Sales-led High Velocity/SMB, and Product-led primarily to Developers.-Built the marketing team and strategies needed for long-term growth and success- Put the right leaders in place across Demand Gen, Product Marketing, Developer Experience, PLG, Analyst Relations, and Press Relations-Brought in ABM: Demandbase, Named Account list, formalized our top Vertical and Named Account list. Defined ICPs and Sales and Marketing plays.-Modernized demand gen and marketing strategies for our high velocity SMB business. Resulted in increasing marketing contribution to Pipe from 20% to 40%.-Built out Product Marketing: Created new Product Launch process and launched Algolia Recommend- our 2nd big product line, with the largest product launch in company history- 2nd largest press coverage. Upleveled Positioning, Branding, and Value Props to get us out of just “Search”, and to better traverse our need to excite both Developers and Business execs.-Created Analyst Relations function, and established relationships and regular briefings with Gartner, Forrester, and IDC. Resulted in 13 positive report mentions in 9 months (compared to only 1 for the previous history of the company).-Built our first Growth team focused on accelerating our PLG and pay as you go self-serve business. Grew MRR 86% y.y. Launched DevRel, Dev communities. Built content machine for learning and inspirational content for developer ecosystem. -Also created Brand, Design, Social, and Marketing Ops functions.

San Francisco, Ca, Us

Domino Data Lab is the leading Enterprise Data Science Management Platform used by many of the world’s largest companies like Allstate, Bayer, Red Hat, Dell, and JP Morgan Chase. Backed by Sequoia Capital, Coatue, and other leading investors.I was brought onboard to rebuild the Marketing function, including the team, strategy, ABM/S, as well as build an Enterprise GTM.-Product Marketing: Rebuilt function. Clarified brand, positioning, and value proposition. Built product launch process- successfully driving largest launch in company history.-Demand Generation and BDR: Built function. Implemented ABM, Defined ICP and core sales plays, established Named Account process. Marketing went from non-existent to driving 45%+ of Pipe.-Analyst Relations: Built Analyst Relations function, successfully included in the Forrester Wave (as a Leader) and Gartner Magic Quadrant).-Press Relations: Rebuilt functions- Garnered most press in company’s history during Product Launch and Fundraise.

San Francisco, California, Us

Acquired by Salesforce- I was brought in to build the leadership team, build the PLG-to-Enterprise motion, and scale operations. I led Marketing, Inside Sales, and Business Operations. Responsible for worldwide marketing, sales growth, expansion and retention, as well as business operations including data analytics, science and engineering, as well as our billings systems and systems engineering teams. • Responsible for $300M+ ARR for one of Salesforce's fastest growing businesses. • Successfully built one of the first PLG/Freemium-to-Enterprise models to scale ($300M+)• Built leadership team and organization framework to establish Acquisition, Growth, Retention, Web, Inside Sales, Analytics, Business Operations and Billings Systems squads. Started by clarifying business goals and strategy, then building/hiring leaders and motions for each area.• Marketing directly contributed 70%+ of ARR.• Grew active users (MAU) 180%+ by building out Onboarding, Activation and Expansion programs.• Increased web traffic 30%+ by clarifying Heroku's customer segmentation and value proposition, and formalizing our campaign marketing, SEO/SEM, community and content marketing programs.• Our primary audiences were high-growth start-ups, unicorns and Fortune 500 enterprises looking for the best way to maximize developer efficiencies. • Heroku is a very technical sale to a Chief Architect/CTO/CIO audience against a very crowded and dynamic market, competing against AWS, Microsoft Azure, Google Cloud and many others. One of my first priorities was clarifying our brand, value proposition and messaging, as well as understanding from customers where we're winning, and then magnifying and scaling the motions that supported our unique value position.

San Jose, Ca, Us

Built eCommerce GTM strategies, teams and programs for Adobe’s Creative Cloud transformation.• Scaled business to $1B+ revenue responsibility across eCommerce and Inside Sales, selling SaaS services to SMBs, Mid-market and Consumers. My team was responsible for most of Adobe’s subscriptions sales.• Developed programs for user acquisition, analytics, testing and conversion optimization; increased site conversion 10x.• Built “voice of the customer” program to capture and quantify customer feedback, built process for connecting product management leaders directly to sales reps.• Developed programs for customer journey ownership and optimization.• Created Adobe’s SMB Inside Sales and Account Management teams to transform SMB business and grow share of business from resellers: Grew SMB Direct to $100M+ business.• P&L responsibility. Reduced cost of sales $2M+/year by restructuring Inside Sales, Chat and Affiliate marketing programs.• Built high performing team: Team beat quota in 16 out of 18 quarters, two “Salesperson of the Year” awards within 2,000 person sales organization.• Personally achieved President’s Club and Salesperson of the Year awards.

San Jose, Ca, Us

Built and led Adobe’s eCommerce Services product team. • Built Adobe’s “eCommerce as a Service” platform that enabled our Creative Cloud SaaS transformation. Served as the basis for what became Adobe's Marketing Cloud. In this role, I participated in the diligence behind the Day CMS and Omniture acquisitions. • Developed “Commerce Everywhere” strategy and drove implementation, enabling Adobe to monetize being a "top 17" most visited website.• Piloted subscription cloud model in Australia-New Zealand to prove out model and iron out wrinkles before expanding to 50+ countries worldwide in 20+ languages• Managed $20M technology investment across 120 person team.• Modernized Adobe operating model by introducing Agile on the first large scale team/product.• Platform now serves as showcase to highlight digital marketing best practices for Adobe’s Marketing Cloud offerings: Analytics/Omniture, Target, and Experience Manager.• Ranked Top 1% employee ranking in all 3 years that Adobe stack ranked employees.

San Jose, Ca, Us

• Helped found PMO for incoming CIO, helped establish her business planning and roadmap processes, and built systems to get better insight into project costs and timelines.• Spearheaded creation of three-year strategic Software as a Service (SaaS) roadmap to enhance Adobe’s go-to-market agility for SaaS products.

San Jose, Ca, Us

• Architected and launched Adobe’s first ecommerce presence, serving 30+ countries inc UK, Canada, Japan, Germany, Brazil. Inc dealing with localization, in'l regulations.• Worked for CIO and CFO to develop SOX, PCI and TRUSTe compliance processes.• Persuaded Adobe executives, PR and security teams to empower 200+ Adobe employees to engage key communities through blogs.adobe.com.

Us

Lead technical consultant and developer, helping customers choose and implement web presence and CMS processes and technologies. Clients included Hitachi, Department of Justice and Raytheon.

Mba, Strategy, Marketing, General Management

Bs, Marketing, Business Administration

Decision Analysis And Risk Management

Management Institute For Leadership Excellence