-Built strategies that extend traditional marketing campaigns into social platforms, use conversational media to improve customer experience and brand perception, and connect customers with their brands through blogs, forums, and platforms such as Facebook, Twitter, and YouTube.-Leveraged tools including Radian6, Alterian SM2, and Meteor Tracker to provide clients with reports detailing key conversations about their brands online and the overall perception of brands and products across the social web.

-Developed requirements for business intelligence programs covering web analytics, content creation, and customer segmentation.-Worked with internal and external partners to upgrade data collection and analysis capabilities.-Drove search engine optimization (SEO) efforts for over 2,000,000 pages of unique user generated content (UGC).-Launched affiliate marketing program.-Contributed articles and market research to industry publications-Used company blog, email marketing, and participation at car shows to give users a more personalized experience with CarDomain.

-Worked with creative and project management teams to execute testing plan through quarterly direct mail campaigns.-Analyzed portfolio response rates, usage rates, and payment behavior.