As a user-focused strategic leader, I’m committed to galvanizing high-performing teams and partnering with C-level leadership to steer organizations toward more dynamic content management systems, enhanced user experiences, engaging digital campaigns, well-designed front-end technology programs, and proven SEO. My role as a strategic leader is built on a track record as:▶ A media savvy producer who leads creatives, technology experts, developers, and analysts to deliver compelling content through broadcast, print, and digital distribution.▶ An astute marketer who drives successful campaigns through long-term web strategies, well-placed social media tactics, and technological design tools, with an eye to compliance and consumer security. ▶ An event and program manager with a track record of success synchronizing multiple moving parts to orchestrate large, complex conferences as well as smaller webinar training series.To accomplish this, I partner with:EXECUTIVE LEADERSHIP to define the organization’s strategic vision and create a roadmap for success for annual operational planning processes, marketing strategy, and other key business initiatives through data-driven decision-making.CREATIVE DEPARTMENTS to develop the publishing strategy for managed content that ensures brand consistency across all channels by leveraging a deep knowledge of SEO, digital ad platforms, email & marketing automation platforms, and web analytics.TECHNOLOGY DEVELOPMENT TEAMS on usability testing that incorporates design and customer needs, while communicating the results and implications of ongoing redesign efforts to senior leadership.PROJECT TEAMS to define scope, technical requirements, and corresponding budgets. With an understanding of IT, procurement, security & risk, and legal implications, I ensure that great concepts will move smoothly to execution.