At Rainier's Edge, I am part of an advisory group that frames out strategies for startups that have a focus on making social impact.

Driving global omni-channel marketing and brand evolution, I lead growth strategy and oversee teams that focus on integrated campaign development and execution, digital marketing, account-based and field marketing, public relations, analyst relations, product marketing, and in-house and agency creative development, event production, and digital experience.--

• Oversaw and drove all integrated marketing strategy across digital marketing, ABM, social, PR/AR, content, and events, reporting to the CMO• Established and managed the company’s product marketing program (team of 4) driving market research, messaging / positioning, and GTM planning• Established and managed the company’s growth marketing practice (team of 7), covering demand gen, social, search, ABM, and website• Consistently achieved digital funnel conversion rate of 8%-10%• Built and managed an internal creative services bench (team of 5) covering brand management and all creative development--

• As Lead Strategist and ECD, I led a collective of more than 30 freelance marketers, coders, and creatives across all disciplines. • Select clients include Microsoft, Uber, Amazon, Mercer, H2O Wireless, PureTalk, TaxAct, Napster / Rhapsody, Diamondback, TIAA CREF, CDK Global.--

• Member of the founding executive leadership team, reporting to the CEO• Raised $20M in seed funding• Developed and launched the Solavei brand within 2 months• Recruited and hired 20-person marketing team within 5 months• Oversaw all brand and marketing - digital, social, PR, events, advertising, product marketing, and brand• Drove user experience strategy to launch MySolavei, a proprietary CMS, back office, and collaboration platform - launched within 9 months• Acquired 20K new customers prelaunch through guerrilla marketing• Designed and executed go-to-market strategies that grew customer base from zero to 150,000 in 7 months• Drove innovative social media marketing strategy, achieving a viral coefficient of 1.2• Generated 1B viral social media impressions and $50M revenue during first year in market--

• Led all product marketing and brand marketing, reporting to the CMO• Managed a team of 9, including marketing managers, project managers, and creatives• Managed 3 external agencies covering digital and event production• Managed the brand and all product messaging globally across NAM, LATAM, EMEA, and APAC• Drove all integrated marketing strategy across digital, content development, and events, globally--

• Reported to Director Marketing, dotted line to CMO• Managed a team of 3 that focused on digital marketing, brand, and communications to drive new customer acquisition and customer engagement• Oversaw UX and branding for all consumer and B2B properties - Dogpile, Webcrawler, Metacrawler, white label portal, and toolbar products• Oversaw all advertising, promotions, and events• Managed creative development with outside agencies and in-house team--