Jason Mclachlan Email & Phone Number
@bclc.com
LinkedIn matched
Who is Jason Mclachlan? Overview
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Jason Mclachlan is listed as Manager, CRM at BCLC, a company with 1318 employees, based in Greater Vancouver Metropolitan Area, Canada, Canada. AeroLeads shows a work email signal at bclc.com and a matched LinkedIn profile for Jason Mclachlan.
Jason Mclachlan previously worked as Manager, Customer Relationship Marketing at Bclc and Senior Manager, CRM & Marketing Technology (Interim) at Bclc. Jason Mclachlan holds Web Analytics, Online Marketing Management from The University Of British Columbia.
Email format at BCLC
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About Jason Mclachlan
Dynamic CRM & Marketing Technology Leader with over 19 years of experience driving customer-centric strategies, digital transformation, and data-driven insights. Proven ability to lead cross-functional teams, manage complex projects, and deliver impactful marketing initiatives that enhance customer experience and foster business growth.At British Columbia Lottery Corporation, I spearhead CRM and marketing technology initiatives, aligning business goals with innovative solutions to optimize customer journeys, increase engagement, and maximize retention. With a strong foundation in data governance, I ensure that marketing efforts are not only effective but also compliant with privacy regulations, setting the standard for data integrity and customer trust.As a results-oriented leader, I thrive in fast-paced, data-driven environments, leveraging agile methodologies to guide teams toward delivering exceptional outcomes. I have successfully led digital marketing transformations, CRM platform implementations, and customer experience initiatives that have driven measurable business impact across various industries, including retail, gaming, telecommunications, and entertainment.Key areas of expertise include:• Customer Experience & CRM Optimization: Creating and executing strategies that elevate customer engagement and loyalty through personalized, data-driven campaigns• Digital Strategy & Marketing Technology: Implementing and managing leading-edge marketing technologies such as Salesforce Marketing Cloud, remarketing platforms, and content management systems to drive growth and operational efficiency• Data Governance & Insights: Ensuring robust data governance frameworks while delivering actionable insights that fuel business decision-making and enhance marketing performance.• Team Leadership & Cross-Functional Collaboration: Leading high-performing teams, driving talent development, and fostering collaboration across marketing, IT, product, and executive teams to align on strategy and execution.• Project Management Office (PMO) Leadership: Worked with PMO to lead business transformation projects focused on digital-first marketing strategies, agile implementation, and cross-departmental collaboration. Successfully delivered initiatives that improved operational efficiency and optimized processes for marketing, IT, and customer service.With a passion for innovation and a commitment to excellence, I am dedicated to driving transformational change, building resilient teams, and delivering data-driven strategies that unlock growth and customer value.
Listed skills include Email Marketing, Direct Marketing, Crm, Integrated Marketing, and 46 others.
Jason Mclachlan's current company
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Jason Mclachlan work experience
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Manager, Customer Relationship Marketing
CurrentDrive CRM and marketing technology initiatives, aligning business goals with innovative solutions to optimize the customer journey, increase engagement, and maximize retention and responsible gaming revenue. With a strong foundation in data governance, marketing technology and personalization, I drive effective marketing efforts using agile methodologies.
Senior Manager, Crm & Marketing Technology (Interim)
Manager, Customer Relationship Marketing & Lifecycle Management
Senior Manager, Digital Marketing, Crm & Retention
Management of strategy and oversight of CRM, loyalty, retention, tactical digital execution and marketing technology platforms for marketing automation, email, paid digital media, paid and organic social media, paid search, SEO and customer experience.
Manager, Digital Marketing And Crm
Senior Lead, Digital Marketing
Founder & Marketing Consultant
Strategic development and execution of marketing programs for B2B and B2C clients in technology, tourism and hospitality industries
Senior Market Manager
- Primed Optik TV and High Speed acquisition campaigns and sales readiness for net new customers
- Strategized go-to-market activity for network expansion
- Lead go-to-market activities for Customer First and TV for Good programs
- Delivered campaign post-mortems to senior leadership team
Manager, Marketing
- Managed marketing programs for Vivonet, a Deloitte Technology Fast 50 company, as they redefined point of sale for restaurants with cloud, mobile and social technology.
- Managed PR, social media, tradeshow, outreach and partner programs
- Planned targeted acquisition campaigns for small business
- Managed customer activation programs for small business and core partners
Global Crm Manager - Consultant
- Global strategic planning, execution and analytics of CRM programs for Need for Speed
- Strategized programs for Need for Speed through beta, acquisition, retention and reactivation
- Managed campaign strategy, tactics and execution for Need for Speed World
- Assisted in aligning global CRM strategy for the Need for Speed franchise
- Cross promotion and back-end data standardization for loyalty initiatives
- Worked with brand, social media, online and studio teams to create and activate meaningful customer interactions year-round on a number of titles
Manager, Crm Programs
- Client management, strategy, execution, analysis and reporting of marketing programs for travel, real estate and resort brands including Abercrombie & Kent, Canadian Mountain Holidays, Club Intrawest, Playground.
- Oversaw four resorts’ (including Whistler Blackcomb) and two external business units’ direct marketing programs
- Proactively managed client relationships and partnerships, provided business insights and recommendations, instituted process improvements and oversaw workflow, prioritization and supporting team members
- Specialized in the management, analytics and mobilization of customer data for resort mountain products, real estate and triggered eCRM communications
- Managed relationships with clients and cross-functional teams including Customer Insights, Analytics, Business Intelligence, Data Warehouse, E-Business and print and e-mail marketing to manage projects, resolve issues.
- Assisted in developing process improvements to facilitate campaigns’ speed to market
Crm Coordinator - Active Travel And Real Estate
- Coordinated tactical execution of direct marketing programs for Intrawest ULC’s luxury/active travel and real estate brands including Abercrombie & Kent, Canadian Mountain Holidays, Club Intrawest and Playground
- Assisted in the implementation of several data driven programs and campaigns, including an award-winning lodging communication designed to enhance customer experience
Sales Representative
Program Coordinator
Term Contracts
Colleagues at BCLC
Other employees you can reach at bclc.com. View company contacts for 1318 employees →
Brian Kirkaldy
Colleague at Bclc
Kitimat-Stikine, British Columbia, Canada, Canada
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JC
Jake Coxworth
Colleague at Bclc
Kamloops, British Columbia, Canada, Canada
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AM
Adrian Maisonneuve
Colleague at Bclc
Nanaimo, British Columbia, Canada, Canada
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KD
Kevin Debruyckere, Mba, Cams
Colleague at Bclc
Vancouver, British Columbia, Canada, Canada
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JD
Jude Diestro
Colleague at Bclc
Greater Vancouver Metropolitan Area, Canada
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DJ
Denise Johnson
Colleague at Bclc
Canada, Canada
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DT
Dan Thompson
Colleague at Bclc
Kamloops, British Columbia, Canada, Canada
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CW
Courtney Worsley
Colleague at Bclc
Port Coquitlam, British Columbia, Canada, Canada
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AR
Amber Ross
Colleague at Bclc
Kamloops, British Columbia, Canada, Canada
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CP
Christopher Pasceri
Colleague at Bclc
Canada, Canada
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Jason Mclachlan education
Web Analytics, Online Marketing Management
Project Management, Scenario Planning
Bachelor Of Human Kinetics And Commerce
Frequently asked questions about Jason Mclachlan
Quick answers generated from the profile data available on this page.
What company does Jason Mclachlan work for?
Jason Mclachlan works for BCLC.
What is Jason Mclachlan's role at BCLC?
Jason Mclachlan is listed as Manager, CRM at BCLC.
What is Jason Mclachlan's email address?
AeroLeads has found 1 work email signal at @bclc.com for Jason Mclachlan at BCLC.
Where is Jason Mclachlan based?
Jason Mclachlan is based in Greater Vancouver Metropolitan Area, Canada, Canada while working with BCLC.
What companies has Jason Mclachlan worked for?
Jason Mclachlan has worked for Bclc, Mec™, Mec, Kinetix Marketing Solutions, and Telus.
Who are Jason Mclachlan's colleagues at BCLC?
Jason Mclachlan's colleagues at BCLC include Brian Kirkaldy, Jake Coxworth, Adrian Maisonneuve, Kevin Debruyckere, Mba, Cams, and Jude Diestro.
How can I contact Jason Mclachlan?
You can use AeroLeads to view verified contact signals for Jason Mclachlan at BCLC, including work email, phone, and LinkedIn data when available.
What schools did Jason Mclachlan attend?
Jason Mclachlan holds Web Analytics, Online Marketing Management from The University Of British Columbia.
What skills is Jason Mclachlan known for?
Jason Mclachlan is listed with skills including Email Marketing, Direct Marketing, Crm, Integrated Marketing, Analytics, Web Analytics, Product Marketing, and Marketing.
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