Innovating products and experiences with Fortune 50 brands internationally from concept, UX, design and digital strategy all the way through to creating physical + digital prototypes and working with fabricators to bring things to life.Currently focused on Netflix (Roald Dahl), Walmart (Store of the Future), Best Buy (Store of the Future), Dell (AR Brand Stories in Retail), Citibank (Gold, Branch of the Future), BAT (Store of the Future), Pfizer (Chatbots, Med-Ed of the future)Shoe Carnival (Store of the Future), and winning new biz pitches.Most recent win: Netflix Roald Dahl Experience Pitch

Engaged by AF to work with Blink Fitness on Gym of the Future concepts using innovative technologies to streamline and update their digital customer experience. This included engagement before you get to the gym, in-gym activities and devices, unmanned entry, and even using the LinkNYC terminals to create an epic experience in NYC. Extended contract to additionally collaborate on cosmetics and lifestyle innovations of a Gen-Z focused campaign for Maybelline DMI. Everything from technical innovation of cosmetics and spaces to use them, to proposing e-game partnerships and innovations for a set of cosmetics that could actually be used during game play. We won the business and the client was very excited to bring fresh new thinking perspective to their existing brand platforms.

Created & Concepted a global creative campaign for CoCa-Cola based on generative AI content and Happiness, using bespoke data sets and algorithms.

The BBDO xLab was a multidisciplinary innovation studio that created bespoke experiences, products, content and strategy for our clients, using cutting edge technologies in creative ways, paired with thoughtful and award winning design. We concepted along side of nearly every brand team in the building, and on new business pitches as well. We then often created prototypes for many of the concepts, to sell through the ideas.A brief list of brands include M&M's, Starbucks, AT&T, Lowe's, GE, Campbell's, J&J, Band-Aid, Guinness, Footlocker, Bacardi, Bombay Sapphire, FedEx ... Highlights include M&M Remix with M, Footlocker Shoemoji, Bombay Safire Art Without Labels, all of which won lions, and most other industry awards.

B2 Collective was a creative collective of designers, coders, artist, composers and so on, I co-founded to take on very interesting but often very small budget projects featuring interactive design, print design + art direction, music & sound design, and even hardware projects involving things like Processing, sensors and other tangible mediums (like Wii).projects: https://minimalwave.com/

Mobile product UX / XD, design and digital strategy for BlackBook and Vibe Magazine, the top magazines in their genres of downtown NYC culture and Hip Hop culture respectively.

Product Design and UI/UX/XD for existing clients, and new business ideation (Digital).

Socialistic was and Agency inside of Havas focused exclusively on long term social campaigns headed by the wonderful Colleen DeCourcy, now Wieden + Kennedy’s CCO. I was brought in to help with product design and UI/UX/XD for existing clients, and new business ideation (Digital).

Product Design and UI/UX/XD for new business pitches.

I led the team through concurrent website and digital strategy projects, contract / schedule negotiations for all projects, in addition to providing guidance as GM with day to day company planning and policies. Concurrently worked one-on-one with clients on brand, creative and digital strategies, oversaw several design reviews, the creation of mood / type boards, creative briefs, and concept / copy briefs, for projects like the McDonald’s 2.0 strategy with TBWA\Chiat\ Day, the Indaba embeddable player, the kikin website, and designed various infographics for our Climate Central client.

While at Big Spaceship I led multiple design/dev/strategy teams through concurrent website, multiplayer game, and digital strategy projects, in addition to providing guidance to the producer pool overall. Some of my clients included Sony Pictures, Corona, Adobe, Red Bull, and Epson. Project budgets ranged from $300k - $1m+.Worked one on one with clients to formulate creative and digital strategies for projects, including developing creative concepts that would meet their needs, but also allow my team of designers and developers to push their creative envelopes. In addition to this I also oversaw creative reviews, advised our clients on how to best present our creative to their teams, and played a key role in pushing various technologies forward to include tools like PV3D, brought to fruition a more robust in house video and motion production studio.

As the Project Director I was handling up to 14 projects concurrently at times, the design team and the day to day of the New York office. Some of my clients included GOOD Magazine, Design21, IFC, Optimum Online, AOL Music, and Sidetrack Films. In addition to being the Project Director, I had the opportunity to lead the Creative Direction and IA/UI/XD for the revamp of Cablevision - Optimum Online Media Player, as well as several additional pitches and corporate identity campaigns.

The MTV International Interactive supported the 40+ regional MTVN Interactive groups on all digital platforms and products, with MTV Networks properties and original creative digital content, for tent-pole events, such as the EMAs, partnerships with companies like Vodafone, Motorola and others, as well as sponsorships. In addition to leading, implementing and designing many technology, digital product and production initiatives for the group, I was integral in defining the groups strategy for emerging 2.0 and future technologies/platforms, including social networks and digital apps, as well as developing new digital product ideas with BizDev/Strategy, the Ad Sales teams, various SVPs, EVPs, and others. Projects included Creative Content & Design for - Motorola - MTV International Partnership + Websites, Brand Packaging and Ringtones, the Exquisite Corpse - 2003 International Creative Campaign website, and technology, production, and multi-language standards, for the MTV OVERDRIVE International Launch.

Sound Design, Music & Audio Branding for Games, Interactive, Film and TV

Sound Design, Music & Audio Branding for Games for MaMaMedia Web Games and 3rd Party Clients