Jason Michaels Email & Phone Number

Sacramento, Ca, Us

New York, Us

Head of Agency Services North America- Drove $xxx million in annual agency service sales at Cisco, Intel, Microsoft, and TIAA, among others- Delivered quantifiable return on investment for clients by reducing release cycles by 45%, improving demo and trial sign-up 5x, and improving conversion rates by 35%- Led a 500-person agency and marketing consulting team delivering planning, agency services, user experience and analytics for Fortune 100 clients- Developed the communications, media and technology go-to-market strategy for marketing agency services at Accenture Song- Ended non-performing services, enabling investment in design systems and content automation products, capitalizing early on market demandPortfolio Lead for Song Public Service West with a focus on State of California - Deliver $xx.x million in direct, annual sales by providing direct, key strategic guidance to client organizations - Drive $xxx million in annual group sales by leading an account team serving Western US public service organizations; a member of Accenture Song’s West leadership team- Created the go-to-market - industry narrative, product catalog, value case - for design, marketing, and service-based products for Public Service clientsAdditional Roles & Results- Business-to-Business (B2B) Marketing Lead North America. Combined organic B2B talent with acquired B2B agency services (former Yesler agency / full ecosystem - Client, Partner, ISV, Customer) to create the NA B2B marketing offering for Accenture Song; drove direct annual sales of $xx million for B2B services- Head of Content & Technology Services North America. Shaped, sold, and delivered the North America Content Supply Chain offering in marketing services to drive $xx million in North America and $xxx million globally for Accenture Song content services

- Grew key account sales, revenue, and tenure at Boeing, Hewlett Packard, and Microsoft 35% by transforming clients’ go-to-market to drive higher ROI- Managed a 75-person agency team and three California offices, exceeding revenue goals 25% YOY by creating new products, reshaping the B2B GTM, and as a trusted adviser to marketing clients- Held Chief Strategy Officer and Managing Director roles - A member of the executive team that participated in the sale of Wire Stone to Accenture

Sacramento, California, Us

2015 - 2016 VP Brand and Integrated Communications2007 – 2008 Senior Marketing Manager- Led brand, email, content, social, and trade advertising directly driving 30% of consumer sales- Created the first integrated B2B marketing program, driving a 25% increase in trade sales YOY; 7x average order size versus consumer sales - A member of the executive team, reporting to the CEO, that participated in the sale of Lumens to Alpine Investors group

Docklands, Victoria, Au

Based in Melbourne, Australia, with a USA headquarters in San Francisco, CAGlobal Sales and Marketing Director / US Operations Lead- Developed and implemented the sales and marketing plan, inclusive of direct marketing, search, affiliate networks, and promotions that delivered 50% year-on-year sales- Evaluated, chose, and managed vendor production in the U.S., doubling product margins and enabling product expansion- Created and managed a community marketing program of 300 content creators that delivered 33% of total organic sales

London, England, Gb

Future properties:2004 - 2006 Future US; GamesRadar.com and consumer publications; Director of Marketing1999 - 2001 IGN.com; spun out of Imagine Media and went IPO; Director of Marketing; Publisher 1996 - 1999 Imagine Media; Next Generation and Ultra Game Players; Director of Marketing- Generated $xx million in annual advertising, marketing, and brand partnerships with firms such as Coca-Cola, Comedy Central, and Fox Television, and leading game publishers- Reduced customer acquisition costs by 20% by optimizing contracts and operations for B2C and B2C publications; circulations exceeded 3 million people- A member of the management team that took IGN.com’s parent company public (IPO)

- Developed and executed sales and marketing strategies and programs driving $xx million in sales annually, and increased customer engagement 45% - Directed photography, design, and production including regulatory adherences related to pharmaceutical marketing and advertising

Bachelor Of Arts - Ba, Psychology

Bachelor Of Arts - Ba, Fine And Studio Arts

Certification, Marketing Planning And Management