Served as Managing Partner to launch IPG’s first and only management consultancy, Black Glass Consulting. Integral in the success of this modern business consultancy, purpose built for CMOs

Partnered with McCann’s Global CSO to drive strategic business initiatives across the Janssen Immunology portfolio* Led the 2021 multi-functional marketing strategy for Janssen U.S. & Canada* In partnership with Janssen’s Canadian executive leadership, developed strategies and marketing initiatives to address the impact of the pandemic* Developed an omni-channel marketing roadmap to facilitate the company-wide rollout of unified data layer, HCP and Patient identify graphs and AI/ML initiatives

Recruited by the CEO of Israeli food tech company to lead U.S. launch of this web-enabled, smart oven meal pod device. * Gained support of key board members to design the strategic plan, brand vision, operating budget, B2B marcom plan, multi-channel advertising, PR and sales collateral* Oversaw a global team of 20 marketing, sales and food tech professionals * Successfully launched pilots large Food Service clients (Aramark), enterprise office clients and 14 SMB clients.

Given past successes in marketing management and transformation, tapped to exponentially grow the marketing capability and team for this consumer sector private equity firm.* Launched Verizon’s Hum, a next-generation “connected car” consumer telematics solution. Led a team of 100+ cross-functional network employees to support Verizon’s shift from retailer to tech developer.* Championed Hum, to 300+ media outlets and influencers at the 2015 NA International Auto Show, yielding 868M media impressions, sparking >4,400 social media mentions (earned media dialogue)* Oversaw 3x growth of Trivergance’s timeshare properties, leading to the $2.2B acquisition, led acquisition and upsell marketing campaigns

Employed a data-informed process to create a suite of strategic offerings targeted at financial sponsors and management teams seeking to extend and turnaround brand value.* With the goal of putting growth strategies into action, created quantitative brand research to assess the ability to drive incremental revenue growth* Won business from private equity clients in the Health & Wellness, Food & Beverage, Recreation & Leisure and many other categories* Saw 5X annual revenue growth with the development of an innovative revenue model* Developed Baby Jogger’s DTC eCommerce presence, yielding a 25%-year one sales contribution* Working with Deloitte CMO and M&A team, developed brand classification and migration processes for businesses/ brands acquired by the firm.

Hired to drive new business success, internal transformation and to expand agency’s portfolio.* Oversaw numerous account wins, turning the agency to a profitable one within two years. Focused on boosting revenue growth, leading to a $115M acquisition in 2009* On behalf of the U.S. Coast Guard, led the team responsible for the integrated marketing campaign. Helped increase recruitment goals and diversity by 115%

Proactively sourced and built the agency’s first pharmaceutical practice, bringing the importance of consumer insights to Patient, Provider and Payor marketing.* Grew a $800K single brand project to $25M practice with new business wins from AstraZeneca, Abbott Laboratories and Bayer* Initiated a fully integrated approach by identifying and partnering with five WPP agencies, eventually being named ‘2006 Agency of the Year’ by DTC National* Headed world-record-setting activation campaign - “StandUp” (United Nations) setting a Guinness World Record for “largest single coordinated movement of people”

I joined The Zitter Group to learn about the B2B, Payor side of pharmaceutical marketing. I was one of two team members charged with establishing an east coast office for the San Francisco based firm.* Secured new client wins with Novartis, BMS, Forest Laboratories, Genentech and Reliant Pharmaceuticals* Developed a book of business closing $900K (2001), $1.5M (2002) and $1.8M (2003) in net new revenue* Moderated 80+ focus groups and advisory boards

Gained valuable experience in various account management roles across pharmaceutical launch brands for GSK and Pfizer.* Responsible for directing the launch and development of two GlaxoSmithKline cold sore brands Denavir and Abreva* Led the launch of Revolution (pet medicine) for Pfizer Animal Health

Discovered my passion for marketing communications, brand building and consumer research. * Accountable for assisting in the most successful drug launch pre-1999 - generating Lipitor sales of $1B - and coordinating the advertising development, trafficking, and effectiveness measurement of an $80M media spend.