• Own the Go-To-Market strategy and ongoing release cadence for a AAA product in the Star Wars Franchise.• Developed brand strategy, creation and execution of marketing campaigns.• Drove awareness and engagement through social campaigns including top tier Press & Influencer programs and platform specific programs.• Executed a 360 global marketing campaign. Aligned all key marketing strategies, tactics and assets with global Production teams.• Managed and collaborated across all cross functional teams, global teams and external agencies to execute multimillion dollar worldwide and ongoing marketing plans. • Created briefs, develop copy to drive objectives and target key audiences.

• Lead marketing strategies for global flagship products.• Successfully work and build relationships with global teams internally and externally to manage worldwide marketing campaigns.• Plan presentations, manage global Comm. calendar, be the face of the Brand and build client relationships internally and externally.• Develop marketing programs and campaigns to drive user growth and product engagement in partnership with global Marketing teams.• Craft compelling and thoughtful marketing strategy for leading brands — including positioning, narratives, content, and media strategy.• Spearhead Branded Content Partnerships to reach users outside our traditional marketing channels.• Partner across brands to showcase the value of our full portfolio to users.• Lead thinking & analysis to help the global marketing team better understand customer needs and the competitive landscape.

• Develop and execute integrated Go to Market plans across traditional and emerging channels.• Steer communication planning with PR, Marketing, and Publishing teams using data and insights.• Assess core product opportunities in order to proactively determine how to best sell and drive demand.• Work with Analytics and Marketing teams to develop consumer insights to inform marketing plans, and test marketing effectiveness.• Generate new solutions that contribute to brand evolution.• Work collaboratively with department heads to hit goals. Build working relationships with others cross-functionally.• Clearly articulate a vision of the future for our gaming brands, illustrate how teammates can contribute to make an impact.• Collaborate on marketing plans with partners including movies, television, books, etc.

• Lead customer acquisition strategy, campaign execution and optimization.• Manage a wide range of marketing channels, including: Facebook, SEM, display, affiliates, video, and email.• Lead continuous innovation and rigorous testing across marketing channels.• Advise on subscription marketing best practices.• Overhaul agency management and build up marketing team.

• Formulate integrated campaigns across SEM, PPC, content, PR, and social.• Focus on new customer acquisition, retention marketing, and lead nurturing.• Build meaningful relationships with educational institutions.• Instrumental in new business outreach, proposal development, and pitching.• Lead online strategy & growth initiatives.

• Implement personalized/segmented email marketing campaigns leading to significant increase in conversions.• Develop creative and cost-effective multi-channel marketing programs tied to business metrics.• Obtain buy-in from relevant internal stakeholders and consult with appropriate staff to ensure successful implementation of programs.• Refine positioning and messaging articulating the unique value and strengths that are relevant to key audience segments.• Analyze user data, market research and user feedback to understand audience segments, user behavior patterns and user pain points.• Build and track campaigns to evaluate effectiveness and enable continued improvement.• Demonstrate ability to work at the strategic level and at the tactical level.• Collaborate closely with technical and marketing team members to determine marketable features and target audience segments.• Collaborate with designers to develop creative compelling marketing campaigns.• Support key events and conferences including developing marketing materials for company’s presence• Development of branding, advertising, company events & promotional collateral.