Lead the EMEA region for Infomedia, a leading software provider in parts, service and data insights to the global automotive industry. Tailor and execute sales, product and marketing for EMEA to maximise profitability and client satisfaction in alignment with global strategy.Key Achievements:• Grew EMEA revenue by maximizing revenue from existing accounts and winning new customers; doubled existing revenue by streamlining account management process• Supported corporate revenue growth by managing sales teams to drive regional performance• Spearheaded company-wide cultural change focused on inclusivity and customer support whilst retaining start-up mentality, improving customer service for 170,000 users across 186 countries

Leveraged technical and commercial expertise to lead product and operational strategy for Different Aspect Software, a self-founded start-up delivering IT software solutions to 750+ car dealerships. Directed leadership team to support rapid growth, orchestrating product development, recruitment, team mentorship, P&L, marketing and sales.Key Achievements:• Built company from pre-revenue concept to £1.6M turnover by exploiting market niche in the digitization of car servicing processes• Negotiated pan-European contract with Ford and a global-approved supplier contract with Jaguar Land Rover• Executed development strategy by refining solutions in partnership with Toyota, Porsche, BMW and Bentley, employing continuous integration continuous delivery and A/B testing to rapidly deploy tailored updates• Managed and mentored 20 employees including developers, installers, sales, finance, marketing and customer service staff, coordinating teams across UK and Pakistan

Consulted on technology projects for internal stakeholders and external clients. Managed rapid application development teams and built eCommerce applications in Lotus Domino and IBM WebSphere.Key Achievements:• Engineered PwC’s B2E portal for 10,000 UK employees, facilitating greater personalisation of employee experience to improve efficiency and increase staff motivation