Jason A. M. Email and Phone Number
Seattle, WA, US
Jason A. M.'s Location
Seattle, Washington, United States, United States
About Jason A. M.
Strategy & Analytics Teams Leader~15 years of experience in Strategy & Analytics primarily in Marketing and Product verticals across High Tech, E-Commerce, Retail, CPG, and Education. I am a trained Strategist that leverages various sciences to make high impact, business decisions. - led multi-million dollar transformations- advised F50 C-Suite and executive leadership - stood up and scaled analytics and product teams - streamlined complex operations- identified, communicated and activated business insights- owned enterprise product vision, strategy and roadmaps- created, tested and scaled winning B2B and B2C marketing strategies- accelerated sales pipelines- implemented enterprise strategic initiatives- established cross-functional ‘brain trust’ with business and technical partners (Marketing, Sales, Product, Design, Engineering , Finance, Ops+ more)- evolved business' culturesToday, I lead teams of strategists, data scientists, product managers, marketers and engineers that assess businesses, recommend, implement and scale solutions for user, customer & business impact.Skills: Management Consulting, Customer Growth Experience & Data Strategy, Business Analysis & Insight, Marketing Strategy & Operations, B2C, B2B, B2B2C, SaaS, User Experience, Personalization, Hypothesis Creation & Validation, Cross-Functional Operations, Omnichannel Strategy, Digital Customer Strategy, Marketing Analytics & Measurement Strategy, Research & Customer Insights, Storytelling, Digital Transformation, Value Realization, Technical Program/Product ManagementTechnology: Adobe Analytics, Google Analytics, Google AdWords, Google Webmaster Tools, SQL, Optimizely, Google Data Studio, Microsoft Dynamics CRM, Marin, Facebook Business Manager/Insight, Twitter Analytics, Sprinklr, Spredfast, Hootsuite, Eloqua, Salesforce, Tableau, Power BI, WordPress, Microsoft SuiteIndustries: Tech, Financial Services, CPG, Retail, Education, Manufacturing/Machinery, Hospitality, SaaS, Legal, eCommerceClients: Google, Amazon, Microsoft Azure, Microsoft Digital Stores, Microsoft Education, SAP, Cisco, Colgate, Mondelze, Loreal, Thrivent Financial, Thompson Reuters, Kemps, Tennant Company, St. Olaf College, Bucknell University, + more
Jason A. M.'s Current Company Details
Accenture Song
View
Manager, Management Consulting
Seattle, WA, US
- Website:
- accenture.com
- Employees:
- 636296
Jason A. M. Work Experience Details
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Manager, Management ConsultingAccenture SongSeattle, Wa, Us
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Manager, Strategy And Analytics; Software, Platforms, Product IndustryAccenture Song Sep 2021 - PresentGreater Seattle Area• Lead global teams of >20 product managers, marketers, designers, engineers and analysts making data-driven decisions that meet millions of users’ expectations and achieve planned business outcomes. • Conducted strategy, vision and design thinking workshops with B2B and B2C executives that identified product and cross-functional gaps then produced solutions that 2X goals and increased operational efficiency. • Manage executive relationships, defining visions, strategic plans, roadmaps, key milestones & measures of success.• Govern 10s of high-value feature roadmaps across 1000s of user stories, ensuring the right defects & enhancements are prioritized.• Built a multi-year roadmap for an enterprise data product at a $36B SaaS business, releasing features through weekly agile sprints that produced incremental consumer conversions in 3 months.• Developed a hyper-personalization product roadmap for a $31B CPG client with features that 3X engagement for key personas, decreasing journey friction while progressing high-value customers.• Oversaw the E2E eCommerce Experimentation strategy at a leading tech retail business, bringing Marketing, UX, Engineering, Data Science and Finance together to increase engagement by ~63% and average order value by ~16%.• Orchestrated the go-to-market, measurement and data governance strategies overhaul for a multi-billion tech Partner Marketing org that increased acquisition by >10%. • Analyzed marketing and product initiatives through combining business insight, cohort profiling, MMM, MTA, experimentation, user behavior analyses and market research, recommending actions that improved KPIs by >50%.• Transformed a $36B B2B company’s enterprise measurement strategy that improved data quality by ~60%, and 5X insights; informing marketing’s best tactics’ influence on sales. -
Consultant, Strategy And AnalyticsMicrosoft Jul 2020 - Sep 2021Seattle, Washington, United StatesProduct/Marketing Analytics & Strategy Expert across the enterprise Microsoft Azure, Microsoft Education, Microsoft Stores• Headed the digital analytics strategy and insight generation for 5 programs across the enterprise thatimproved customer experience and performance metrics while promoting operational excellence.• Manage >15 Analysts, Product Managers and Marketers on customer strategy, analytics adoption andinsights activation which broke down silos, fostered innovation and increased output by 15%.• Trusted as a SME for testing and personalization resulting in a a product improving conversions by ~6% across 2 business segments.• Orchestrated the execution of Azure.com’s demand generation forecasts across 10 channels, holding the business accountable weekly and leading to +6 analysis solutions that boosted trials by >10%.• Initiated a deep dive analysis of Azure.com’s homepage which identified signals that increased leads by 8% and secured budget for incremental investments globally.• Built a monthly RoB report for >10 audience segments across >20 verticals within the Microsoft Education business which uncovered +5 business insights.• Engineered full-funnel reporting for Microsoft Store’s paid media efforts, which armed practitioners with rich data and inspired an analysis that improved spend efficiency by >5% across 3 audiences.• Spearheaded the web analysis of Microsoft’s virtual Ignite event that uncovered new behavioral insightsand shaped the web experience strategy for Microsoft’s first virtual Build event. -
Sr. Business Analyst, Product Analytics (L6)Amazon Web Services (Aws) 2019 - 2020Greater Seattle AreaEnterprise Digital Analytics Leader• Built a centralized Digital Analytics and Testing program in a heavily matrixed environment, that has led to the Product Marketing org. utilizing a data driven, test and learn approach for +30 AWS products.• Led the analytics consultations and measurement plan developments for all tests that result in a cycle of improvements at all stages of the funnel. • Drove the strategic direction of the role Web Analytics plays for all AWS products which not only produced high-converting personalized experiences, but also increased the budget allocated to the Web Analytics team.• Collaborated with Product Marketing, Engineering, Sales and Data Science to understand product performance that informed optimization plans, development, messaging, and positioning. • Led and delivered AWS’ first deep dive on it’s annual re:Invent conference’s web performance that unlocked actionable insights for 2020’s strategy.• Led and delivered the deep-dive analysis of AWS’ 2019 web conversion which resulted in strategic insights for product development through brand, web experiences, paid media, sales and engineering.• Owned the global Digital Analytics training program that influenced products’ roadmaps, increased self-service, and birthed innovative ideas to test. -
Senior Analytic Consultant, Product & MarketingCapella University Feb 2018 - Sep 2019Greater Minneapolis-St. Paul AreaNow Strategic Education Inc. after merging with Strayer University.Digital Analytics SME across the enterprise. • Changed the Digital Analytics culture to one that aligned with macro/micro goals and championed a consultative mindset, which increased the impact of analyses and improved the department’s credibility across the organization.• Coach +20 analysts and clients on the appropriate use of analytics to advance strategic goals, leading to better aligned plans, analytics scale, increased self-service and improved business results. • Lead multiple planned and ad hoc digital analytics efforts across the enterprise (from measurement strategy to analysis & reporting) for media plans/campaigns, web optimizations, tests and special projects.• Drove the implementation of a test and learn program, which birthed a personalized, multi-channel experience that increased leads by +300% and shortened the sales cycle in half for one of the business’ verticals.• Own the analysis, reporting and optimization of +200 paid media landing pages across >10 channels which led to the reallocation of a large share of display budget, a decrease in CPI and the increase of leads by 40%.• Develop and present +200 reports and dashboards for clients -- ranging from the CMO to Product Managers -- that provide business insights that weren’t explored before. • Team with Marketing Insights to improve Capella’s consumers’ persistence and ultimately their lifetime value.• Built out an agile process for the Marketing Analytics team, leading to efficient requirements gathering, planning, execution and delivery of all requests. -
Sr. Consultant, Data Product Management And AnalyticsTennant Company May 2017 - Jan 2018Greater Minneapolis-St. Paul AreaI oversaw the enterprise CX Data Product Strategy & Analytics efforts for North America and led multiple marketing initiatives globally. After an $11M investment in an e-Business transformation, I led the transition of strategy, tracking, analysis and reporting from an old website to a completely new experience for customers and prospects. I analyzed multi-touch and omnichannel campaigns, forecasted KPIs, as well as built and presented executive and stakeholder dashboards. I also consulted with multiple teams regularly to develop analytics & reporting solutions for their marketing efforts. My work included strategy, execution and of course, reporting that informed each stage of the consumer journey. • Spearheaded the analytics transition of an 11MM e-Biz transformation for North America, from Google Analytics to Adobe Analytics ensuring that the business case objectives are met.• Managed the success of SEM and SEO efforts for a suite of e-commerce products that yield gradual conversion improvements.• Collaborated with the channel, sales, and automation teams to provide expert knowledge for content distribution.• Strategized, implemented and measured omni-channel campaigns that increased quality traffic, converted prospects and build loyalty.• Utilized a suite of analytics tools for a test and learn strategy to monitor KPIs, optimize and grow the digital marketing mix. • Led and assisted in the global analytics strategy and execution across +30 websites, facilitating ongoing performance reviews. • Developed and maintained >30 dashboards that educate business partners and provide real-time insights for tests & optimizations.• Served as a Subject Matter Expert for digital strategy and analytics in North America, often impacting pivotal business decisions.• Managed agency relationships, ensuring a clearly defined scope, efficient use of hours and an ultimate successful implementation, tagging, measurement plan and PPC program. -
Marketing Consultant; Social Analytics LeadThrivent Aug 2016 - May 2017Greater Minneapolis-St. Paul AreaAs the head of Social Media Analytics, I strategized Thrivent Financial's social analytics capabilities and executed campaigns and analyses at the enterprise level. I worked cross-functionally with the digital, communications and creative teams to scope requirements, strategize social plans, define KPIs and build various analysis tools for operational, campaign and ad hoc reporting. After helping communicate the power of Social Media at the enterprise level, I - with the help of other Social Media experts - launched social platforms for Thrivent Financial's Mutual Funds and Credit Union holding companies. Consequently, my work transcended needs at the enterprise level and became pivotal in the success of the digital & content strategies across the entire organization.• Led reporting for the Social Media Team, resulting in operationalized and standardized best practices for media analyses. • Built and deployed enterprise-wide and vertical strategic plans that sometimes reimagined, refreshed, or ‘doubled down’ on brand messaging.• Created measurement plans for, analyzed and reported on owned/earned social content that resulted in actionable insights for product owners and enterprise-level initiatives. • Partnered with Thrivent holding companies to launch their own social channels, build their brand and increase equity.• Managed the analysis and reporting of monitoring and listening mentions at an enterprise level, informing and improving marketing strategies across chief business segments. • Developed and deployed social strategies based on consumer behaviors captured in Adobe Analytics that increased conversions. -
Product Management ConsultantKemps Llc Feb 2016 - May 2016Greater Minneapolis-St. Paul AreaI worked on a project with Kemps' Director of Marketing Insights & Innovation as well as 4 other consultants to develop a new product and complementary marketing plan. We analyzed Kemps' sales as well as industry sales trends to make insightful decisions for the new product. After choosing a product we did more market research to define specific characteristics. Additionally, to establish a new, authentic brand and create room for strong growth in brand equity, we decided to recommend a product under a brand separate from “Kemps”. We wanted to disassociate the new product from Kemp’s family oriented brand. Throughout the process I delivered a marketing brief presentation, consumer intelligence report and integrated marketing plan with a digital campaign. • Analyzed Kemp's current digital marketing practices and presented a marketing brief that outlined future recommendations.• Teamed with 4 consultants to analyze Kemp's sales to-date, producing new target markets for a new Kemps product.• Researched and analyzed industry trends resulting in a product concept and detailed, integrated marketing plan for Kemps' new product.• Created a customer intelligence survey, analyzed the results and produced a consumer report for product development. • Presented a product development & integrated marketing plan to the Senior Vice President of Marketing and Director of Marketing Insights, resulting in a potential new product implementation. -
Product Marketing ConsultantThomson Reuters Jun 2015 - Sep 2015Greater Minneapolis-St. Paul AreaOn the Customer Marketing and Strategy team I analyzed all B2B email campaigns within the corporation's Small Law segment. Using Adobe Anaytics, Eloqua and Excel, I determined major KPIs for analyses and created a 40 page powerpoint packet that outlined trends, best practices and recommendations for future email optimizations. I also presented my findings and recommendations to senior level stakeholders. These recommendations led to instantaneous changes in email campaigns that resulted in increased engagements and qualified leads. In addition to doing campaign analyses, I used historical data to create my very own email campaign for one of Thomson Reuters' legal products.• Analyzed and compared all B2B email campaigns that gained value-added insights for all stakeholders.• Defined and monitored major KPIs along with A/B and multivariate testing criteria for campaign analyses and optimizations.• Forecasted best lead generation strategies that increased marketing leads for 5 of Thomson Reuters’ products.• Created streamlined, updatable dashboards for the systematic reporting of 3 business segments’ performances.• Presented all data analyses to senior level stakeholders, leading to instantaneous changes affecting a multi-million dollar budget.• Delivered a 40 page packet that outlined targeted and segmented best practices for the Small Law marketing department. -
Consultant, Marketing Analytics SolutionsMarketing Architects Jan 2015 - Feb 2015Greater Minneapolis-St. Paul AreaUsing Google Anaytics, I analyzed campaign conversion rates for the HurryCane and matched them with different levels of engagements. This allowed me to make smart decisions that would increase sales. I used SEO and competitive analysis to make recommendations for new communication and content strategies leading to the implementation of a new blog. With another consultant, I used data to identify untapped markets for the HurryCane, established relationships with journalists in areas of the untapped markets and delivered content that would potentially increase revenue for the HurryCane in these new markets.• Examined the HurryCane’s geographical conversation rates that established new markets and increased its revenue.• Conducted competitive, social media listening and analysis to create and implement strategic digital marketing content.• Utilized SEO keyword research and analysis to recommend a blog that improved the HurryCane’s digital presence.• Established relationships and conducted meetings with 12 influencers and journalists that diffused HurryCane’s awareness. -
Product Marketing ConsultantNeuger Communications Group Aug 2014 - Dec 2014Greater Minneapolis-St. Paul AreaUsing tools like Google Analytics, Facebook Analytics and Excel, I monitored and analyzed website trends, social media performance (paid/organic) and market research, extrapolated insights and made recommendations for many of the agency's clients. I wrote and copyedited different marketing collateral for clients as well as created a year-long digital communication plan for a non-profit client. I found my love for analytics and insights during this engagement.• Analyzed, reported and presented website trends and SERP performances, resulting in a client’s new, optimized website.• Designed and implemented B2C digital media plans that increased social engagement by 35%.• Copyedited marketing content for clients as needed that ensured brand consistency and accuracy.• Created a communication plan that organized ideas and illustrated future plans for a non-profit client. -
Product Marketing, Communications, InsightsAmazon Jul 2011 - Jul 2012JamaicaI worked with Amazon for a year handling communication tasks for B2C and B2B consumers for phone, email and instant messaging. I handled Amazon customer inquires, reported daily relationship statuses to management, administered/analyzed VOC and made recommendations to improve consumer experiences.
Jason A. M. Education Details
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Economics And English
Frequently Asked Questions about Jason A. M.
What company does Jason A. M. work for?
Jason A. M. works for Accenture Song
What is Jason A. M.'s role at the current company?
Jason A. M.'s current role is Manager, Management Consulting.
What schools did Jason A. M. attend?
Jason A. M. attended St. Olaf College.
Who are Jason A. M.'s colleagues?
Jason A. M.'s colleagues are Monika Dutt, Satish Upadhyay, Dhana Lakshmi, Areeya Mae Nacional, N G, Lavanya Jalari, Animesh Roy.
Not the Jason A. M. you were looking for?
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Jason A. Miller, M.A., M.Ed.
Executive Director Of Elementary, Early Learning, And Federal Programs At Office Of Superintendent Of Public InstructionOlympia, Wa2gmail.com, k12.wa.us -
Jason A. Howell Jr., M.Ed., M.B.A.
Higher Education Professional With Experience In Residential Life, Campus Activities, New Student Orientation, First-Year Curriculum And Student Government, Enrollment, And Financial Aid SystemsBridgeport, Ct1unh.newhaven.edu
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