Prideaway Stays is a gay-owned, tech-driven short-term rental co-hosting business for homeowners and guests in historic and magical Provincetown, Massachusetts.With a commitment to inclusivity, diversity, and supporting LGBTQ+ causes, Prideaway Stays enhances the vacation rental experience for both homeowners and guests.

At SmartStay Coaching, we provide comprehensive support and expert guidance to help homeowners confidently manage their short-term rental properties.Our services include personalized coaching, tailored strategies, efficient system setup, and ongoing support to ensure your rental is both profitable and stress-free.________________________Part of our Short-Term Rental experience involves our full ownership of 5 vacation homes throughout New England under the name Straightforward Short-Term Rentals.We are 30x Airbnb Superhosts and 29x VRBO Premier Hosts, we are incredibly grateful for the opportunity to help families and travelers create lasting memories in our comfortable homes.With a professional 5-star approach, we provide unforgettable guest and owner experiences. Our commitment to using technology, data, and ethics ensures that we deliver reliable and trustworthy service.We've had the privilege of hosting thousands of travelers, including their furry companions, in our beautiful and comfortable vacation rentals. As frequent travelers ourselves, we understand the importance of creating unforgettable travel experiences that combine comfort, convenience, and a touch of adventure.Our journey began as a "side gig" in 2016, but our passion for delivering exceptional service quickly made it our primary focus.We take pride in being dedicated professional hosts who are passionate about hospitality and adventure, and committed to providing exceptional guest experiences that exceed expectations.

- Manage investment properties, including Airbnb / Short-Term Rentals and Commercial Real Estate- Responsible for all brand and acquisition marketing for NextHome Titletown Real Estate- Business Development for NextHome Titletown Real Estate (new partnerships, agent recruitment, lender relationships, investor relations)- Host / Executive Producer of The Real Estate Law Podcast

Led digital media sales for 25 local Account Executives / Sales Managers and 7 Digital AdOps / Digital Designers in Boston.Managed, measured, and executed the team’s progress toward sales targets. Owned all aspects of local digital revenue operations and reporting of business activities, including forecasting, goal tracking, and measurement of KPIs. Actively collaborated with stakeholders across business units, including Sales Management, Finance, Business Intelligence, Programming / Content, Marketing, and Customer Success.Primary digital product offerings included programmatic audience-targeted video, audio, and display ads (OTT/CTV, pre/mid-roll video, and standard banners), geofencing, conversion tracking, targeted email marketing, PPC, SEO, podcast advertising, digital out-of-home, and social media influencer / lead-generation programs.Holistic client-forward philosophy to help others understand how mobile, display, video, audio, search, social, and traditional media all work together, creating custom multi-platform solutions for local and regional businesses. Campaigns were either exclusively digital programs, or integrated directly with our O+O media brands – Country 102.5, HOT 96.9, Rock 92.9, 105.7 WROR, and 98.5 the Sports Hub.◼️ Grew local digital billing by 362% from 2016 to 2021, a Compound Annual Growth Rate of 36%.◼️ Scaled previously underutilized existing products (Programmatic Display / Video / Audio, Co-Branded Social Ads).◼️ Introduced new digital products, positioning, and GTM strategies that were adopted across Beasley markets.◼️ Maintained excellent working relationships with 3rd Party partners, including Simpli.fi, AdCellerant, Centro, The Trade Desk, Site Impact, Vistar, nTooitive, Futuri Media, AnalyticOwl, and Netsertive/Mixpo.◼️ Promoted a culture of performance tracking by upgrading all campaign reporting, teaching Google Analytics, introducing client dashboards, and reviewing foot-traffic results.

Oversaw interactive media sales for 14 local Account Executives across offices in the Greater Boston area, focusing on efficient multi-platform marketing solutions for local and regional businesses. Primary digital product offerings included geo- and audience-targeted video and display ads (interactive video, pre/mid-roll video, and standard banners) in uncluttered environments.Primary responsibilities included selling to local/direct and agency clients, expanding the client base for Interactive Media, driving new and incremental revenue by regularly achieving pre-established activity metrics and sales goals, and evaluating competitive media spending for sales categories and new sales prospects.◼️ Grew Interactive billing by 86% in Quincy and Hyannis offices, from $691k in 2010 to $1.285M in 2015, a Compound Annual Growth Rate of 13.2%.◼️ In 2015, Team Quincy’s Interactive billing increased by 21% during a year when collectively, Interactive billing across all Boston DMA local offices was down 1.1%.◼️ In 2015, Teams Quincy + Hyannis grew Interactive Billing in 8 of 12 calendar months year-over-year, including 7 months by double-digits, and 2 months (Nov-Dec) by 49.8% and 88.6% respectively.◼️ Developed regular interactive marketing training programs for our Account Executives, Planners, and Managers.◼️ Received IAB Digital Media Sales Certification from the Interactive Advertising Bureau.

Oversaw international Search Marketing efforts for all Everest Poker and Everest Casino properties. Directly ran and optimized all PPC campaigns in multiple language markets across Google, Bing, and Yahoo by conducting keyword research and analysis, managing bids and budgets, creating campaign hierarchies and account structures, writing ads, conducting A/B and multivariate testing, and reporting results to the executive team. Collaborated cross-departmentally with localization teams, software developers, and country managers. Composed business cases to evaluate the profitability of PPC campaigns in new geographies. Managed team of marketing analysts.◼️ Launched the Search Marketing program for Everest Poker in France, managing a €110K monthly PPC budget in an aggressive, newly regulated online gaming market.◼️ Realized a positive ROI just 4 weeks after launch, and a CPA 31% lower than original projections.◼️ Surpassed all other acquisition channels, with 59% of new depositing players attributed to Search Marketing.

Launched successful, digitally based online branding campaigns and CRM programs, supported with measurement systems and optimization techniques. Introduced CRM best practices and campaign analytics to amplify the artistry of Modernista!’s highly creative and design-focused environment.◼️ Crafted highly interactive CRM programs that included email correspondence, social media, retail collateral, direct mail, and online display advertising for the 2010 launches of the all-new Cadillac SRX and CTS Wagon.◼️ Prepared strategic guidance and planning for new business pitches in the travel, automotive, food & beverage, alcohol, broadcast, financial services, and consumer packaged goods industries.

Drove the creation and launch of innovative marketing campaigns supporting the aggressive growth strategies of this private equity-backed turnaround venture. Closely managed the progress of all marketing programs including marketing analytics and the CRM database. Successfully managed an annual marketing budget of $3.5M.◼️ Introduced and optimized all lead generation and lead management programs, including the launch and implementation of the Salesforce.com CRM database, PPC, Affiliate Marketing, and Call Center, which in total, replaced the previous inefficient reliance on zero lead tracking and inbound lead calls to local campuses.◼️ More than doubled conversion rates for PPC from 2.1% to 4.7% and affiliate marketing from 1.8% to 3.1%; reduced acquisition costs 81% for PPC, and 34% for Affiliate Marketing. ◼️ Personally managed the launch of the organization’s first-ever email marketing campaign, composing all email content, managing opt-outs, and conducting both subject line and multivariate message testing. Within six months of the launch, the open rates of emails to leads improved by 68% and to qualified prospects by 63%.

Broadcast Architecture was the market research division and a wholly-owned subsidiary of media conglomerate Clear Channel (now known as iHeartMedia).Applied extraordinary attention to detail in the design of client-specific quantitative and qualitative research products including surveys, interviews, focus groups, and market perceptual studies. Skillfully managed direct reports and up to 40 different client projects concurrently. Collected, analyzed, and presented strategic recommendations to key stakeholders including Senior Programming Managers, Sales Leaders, Program Directors, and Account Executives.◼️ Conducted the initial research for KIIS-FM’s flagship show, On-Air with Ryan Seacrest. In the four years as a client, the radio station’s ratings rose to #1 with Adults 12+ for the first time in 10 years, and On-Air with Ryan Seacrest grew to become internationally syndicated in 150 markets.◼️ Led four audience research projects and two sets of qualitative focus groups each year since 1997 for WHTZ-FM (Z100) New York. The research data has proven to be so effective, as Z100 ranked Top 3, Adults 18-34 during 22 quarterly ratings periods and hit #1 Adults 12+ months after my final research project with them.◼️ Extensive communication and presentation skills; invited to speak at major broadcasting conventions including Radio & Records, The Conclave, and Clear Channel Programming Meetings.

Played awesome music on the radio in the pre-Spotify eraRocked Southern New England and introduced a ton of listeners in RI and MA to the bands who epitomized '90's Alternative MusicInterviewed some cool artists like Tool, Sheryl Crow, Rage Against the Machine, and Tori Amos