Jason Ward Email and Phone Number
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As a results-driven Thought Leader in the Digital Demand Space, I bring a wealth of experience in B2B digital marketing, specializing in digital demand generation campaign design. With a proven record of driving digital and performance marketing initiatives to unprecedented heights, I excel as a hands-on leader, adept at executing demand generation campaigns across various digital touchpoints, optimizing campaign effectiveness, managing budgets, and effectively communicating performance metrics.My passion lies in solving the most complex problems by delivering out-of-the-box solutions. I thrive in dynamic environments and am always eager to tackle new challenges. Additionally, I am open to travel opportunities that allow me to further contribute to innovative projects and collaborate with diverse teams.Here are some key achievements that highlight my track record of success:➡ Built and scaled lead reporting portal representing 50% of revenue: I empowered market pioneering real-time, self-service access to lead generation metrics for our customer portfolio, significantly enhancing transparency and decision-making processes.➡ Developed digital marketing products across 20+ brands: I consolidated and standardized 6 acquired media brands with diverse product strategies, launching new digital products to fill gaps in the consolidated portfolio, thereby expanding our market presence and revenue streams.➡ Enabled launch of internal creative agency and move to virtual events: In response to market shifts, I introduced experiential content to our newly consolidated MarTech and AdTech strategy and spearheaded the development of a scalable virtual event platform at the onset of COVID-19, ensuring continuity in engagement and brand presence.➡ Trained Digital Operations and Customer Success Team: I recruited and mentored top talent, creating marketing campaign reporting methodologies and platform implementation solutions, enabling the quick launch of a highly effective and efficient team.I am excited about the opportunity to leverage my skills and expertise to drive innovation and growth in the digital marketing landscape. Let's connect and explore how we can collaborate to achieve remarkable results.Core Skills: ~~~~~~~~~~~~~~~~~~~~~~~~Digital Marketing Strategy | Digital Demand Generation | Performance Marketing | Campaign Execution | Budget Management | Analytics | Account-Based Marketing | Automation | Prospect & Customer Journeys Programmatic Advertising | Strategic Planning | Customer Insights | Emerging MarTech Technology | B2B Marketing
Intent B2B Media
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- intentb2bmedia.com
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Expert In Marketing Data Strategy And Customer AcquisitionIntent B2B MediaNew York, Ny, Us
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Chief Marketing Officer & PresidentIntent B2B Media 2024 - PresentSparta, Nj, UsIndependent consulting practice specializing in B2B media data and marketing strategies designed to attract more qualified prospects and create personalized, memorable customer experiences.B2B marketing services include:➡ Customer Data Strategy. Your existing customer, audience and content data are the key to sustained future growth. I am an expert in B2B data strategy and can help you understand your requirements, select, implement and/or optimize cutting-edge CRM, DMP and CDP solutions.➡ Customer Acquisition Strategy. Connecting to new prospects that fit within your known or hidden targeted personas is a difficult task for B2B marketers. I can help you to discover more of these potential customers via Search Engine Optimization (SEO), Search Engine Marketing (SEM), programmatic advertising, Account-Based Marketing (ABM), and social media advertising on platforms including LinkedIn Ads.➡ Customer Engagement Strategy. Understanding customer intent and personalizing the experience are the keys to improving your customer engagement. I can help you to evaluate, implement and/or optimize the ideal marketing automation tools as well as owned & paid audience communication tools including email, SMS, ABM platforms and advertising platforms for your specific business.➡ Sales Engagement Strategy. B2B marketers need to closely partner with sales and customer success teams to ensure that the right prospects convert into happy customers. I can help you to select the best sales enablement tools for your organization and integrate them with your MarTech stack.➡ B2B Media Digital Product Development. From experiential content platforms to programmatic advertising to virtual events, with over 20 years of experience building innovative digital products for B2B media companies, I can help you to evaluate your digital products to identify new opportunities or maximize the revenue potential of existing products for your specific niche market.
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Executive Director - Customer Data Strategy & PlatformsFifty-Five 2022 - 2023Paris, Ile-De-France, FrActed as an advisor to clients by leveraging technology for customer acquisition and engagement as part of large retail and CPG MarTech transformation projects. Responsible for CDP thought leadership content for both internal training and external distribution. In addition, provided technical expertise as a MarTech expert to help clients solve complex business issues around first-party data integration and database system design. -
Vice President, DigitalEnsembleiq 2018 - 2022Chicago, Il, UsResponsible for EnsembleIQ’s MarTech innovation programs. Evaluated strategies to accelerate digital growth and mitigated the impact of the COVID-related economic downturn for virtual event platforms. Identified profitable growth for the company through the development of new brand awareness, lead generation, multi-media content and ABM advertising and marketing products for the 20+ brands. Defined and built new media product strategies. Trained and supported the sales team to ensure product proposals met company and client objectives. Additionally, in 2018, built, trained and mentored a new customer success team. Trained this team to execute and analyze high-performing email, SMS, social, content, and paid media marketing campaigns.Key Achievements• Spearheaded an ambitious plan to substantially overhaul the MarTech stack, including custom-built elements to allow for substantial future growth in digital revenue• Pivoted early during 2020 to establish a new suite of digital products to allow the substantial live event business to continue uninterrupted virtually• Developed a new experiential content offering to cost-effectively replace the traditional print-focused digital process and create more impactful products that yield a 100% increase in the registration conversion rate compared to gated PDF documents, enabling exponential growth for EnsembleIQ's in-house agency, BrandLab, and custom build sponsored campaigns.• Built, trained and mentored the new customer success organization, growing the team to 10 direct and 15 indirect employees• Created a new campaign reporting process that increased repeat lead generation business by 15% -
Director Of Product DevelopmentEnsembleiq 2016 - 2018Chicago, Il, UsLed new digital product development and consolidated the existing digital media and marketing products offered by the five acquired media companies that became EnsembleIQ. This included partnering with brand editorial and sales teams to develop a brand sales strategy. Provided active sales support and guided marketing, pricing, and go-to-market strategy for all digital products.Key Achievements• Created a new remarketing digital advertising product, which has grown in revenue by at least 25% each year since its launch in 2016, becoming among the highest profit margin products in the digital portfolio• Enabled significant gains in year-on-year digital marketing product revenue growth, as much as 50%.• Substantially decreased the reliance on email marketing to generate new leads by introducing customer communication alternatives for marketing, including browser notifications, SMS, exit intent ads, and remarketing ads.• Designed the LegionIQ lead reporting system decreasing the data entry resources by 50% to report the same volume of leads.
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Director Of Lead Generation & Audience DevelopmentEnsembleiq 2009 - 2016Chicago, Il, UsPrior to the EnsembleIQ acquisition, I oversaw Edgell Communications' audience development and lead generation operations, creating and implementing the cross-channel strategy across the corporate portfolio to drive the marketing awareness, demand generation and lead generation campaigns for webinars, conferences, digital publications, and newsletters. This included responsibility for developing the brands’ marketing strategies and overseeing the team responsible for execution.Key Achievements• Designed new digital media and marketing products that grew from a small percentage of the company’s revenues to nearly half of the company's revenue in 6 years• Spearheaded a new digital data platform that enabled a new suite of digital lead generation products based on the existing print content transforming company as a digital media market leader
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Director Of Performance Marketing & Lead GenerationUnited Business Media (Ubm) 2007 - 2009Responsible for creating marketing programs to promote awareness of products for the TechOnline and TechInsights brands. Managed, motivated and mentored a cross-disciplinary marketing, audience development, customer success and production team. In addition, owned the MarTech stack that empowered the lead generation tools, content campaigns, display media, and direct marketing initiatives for online properties, including SEO, SEM, analytics, and reporting. Led the creative design, development, and usability of the business websites, including other properties and brands. Partnered with new technology vendors and site production teams to roll out new cutting-edge marketing offerings around video, eLearning, mobile, and other new media.Key Achievements• Expanded responsibilities to include all TechInsights brands delivering over 100K monthly leads to customers• Designed performance marketing products that allowed electronics marketing professionals to purchase TechInsights' media products on a cost-per-action basis growing lead generation revenue by 50% in the first year• Established viral marketing techniques creating a substantial increase in new network registrations and a 10% increase in the average number of leads per campaign.• Modified the registration/log-in system to allow product sponsorship ads only targeted to marketing professionals on the network of sites. These targeted ads increased the number of first-time sponsor companies by 20% in the first year.• Hired, trained, and mentored a new customer success team.
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Director Of Content & CommunityUnited Business Media (Ubm) 2003 - 2007Guided the content development, community engagement, and editorial strategies for TechOnline and Designlines. Drove overall design, business plan, and strategy. Managed a team of three Community Managers and two Web Developers who oversaw the content strategy, SEO, audience development, product development, analytics, and CMS management. Directed web developers in website planning and development, editorial and marketing/sales support, UI/UX design, testing and quality control of websites, taxonomy, HTML, and product testing and evaluation for the web community.Key Achievements• Designed and launched TechOnline's Technical Paper Library product by securing the rights to 1000s of conference and vendor white papers. Increased year-on-year revenue by no less than 25% over the first 6 years• Introduced the Webinar product to TechOnline, generating $500K in revenue in the first year• Redesigned the TechOnline online registration system, which increased new monthly registrations by over 200%, significantly increasing lead generation revenue opportunities.
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Website ManagerUnited Business Media (Ubm) 2000 - 2003
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EditorGraphique De France 1997 - 1999
Jason Ward Skills
Jason Ward Education Details
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Lawrence UniversityBachelor Of Arts - Ba -
Cornell UniversityMarketing Strategy Certificate
Frequently Asked Questions about Jason Ward
What company does Jason Ward work for?
Jason Ward works for Intent B2b Media
What is Jason Ward's role at the current company?
Jason Ward's current role is Expert in Marketing Data Strategy and Customer Acquisition.
What is Jason Ward's email address?
Jason Ward's email address is jw****@****ion.com
What is Jason Ward's direct phone number?
Jason Ward's direct phone number is +120329*****
What schools did Jason Ward attend?
Jason Ward attended Lawrence University, Cornell University.
What skills is Jason Ward known for?
Jason Ward has skills like Lead Generation, Email Marketing, Online Advertising, B2b, Product Development, Seo, Marketing Strategy, Social Media Marketing, Social Media, Online Marketing, Product Marketing, Product Management.
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