Dramatically increased lead generation efforts by implementing new marketing strategy.Skilled at expanding customer base and growth prospectsSkilled at identifying new markets, most notably within the Automotive Glass supply chain. Success in collaborating with and growing business with strategic accounts.Success selling capital equipment to large well established companies as well as smaller start ups

Successfully gained new business for this software startup that ultimately closed due to overall lack of funding.

Skilled at identifying strategic opportunities that resulted in continued revenue streamExpanded product offerings and services with existing customersSuccessfully developed and implemented communication plan to educate key Rochester area business executives on company and services offered

Led Customer Marketing strategy for National Account Channel that resulted in company leading 20% year over year sales gains.Developed comprehensive rebate plan designed to improve understanding of rebate impact on contact lens business through the development of ROI model.Led annual planning process focused on the baseline contribution for margin of mass and regional retail customers in order to prioritize marketing investments. Improved contribution margin an average of 5 points per account in its first year. Initiated and implemented a strategy for optometrists to improve their operational efficiency. It resulted in a 10% increase in sales where implemented compared to the overall category where sales continued to decline.Developed innovative programs to link optical departments of mass retailers with their OTC aisles Marketing plan for new product launch at resulted in Costco’s decision to stock product approximately 1 year ahead of schedule for new item.Back to school program at Target resulted in collaborative campaign between OTC aisle and Target Optical that increase exam activity by > 15%Initiated and executed charitable contribution program with Luxottica Corporate locations that doubled sales for eligible products during the program period.

Technical Sales Representative Successfully grew sales territory from $2.5M to $5.0MTwice awarded Sales Representative of the Year for the Western RegionSales Operations ManagerSuccessfully implemented improved sales process throughout 9 sales regionsImproved sales productivity and efficiency at a national level by working with IT organization and senior management to development and implement new CRM systemRegional Sales ManagerSuccessfully grew revenues and earnings in three distinct sales regions (Midwestern, Southern, and Western) over a 6-year period. Established direction for each regional team including key account plans and results tracking.Supervised and mentored up to 19 direct report sales reps in each region.Initiated professional development plans for sales reps.National Account ManagerSuccessfully assisted large National Accounts transition from traditional to digital workflowsNegotiated and closed multi-million dollar deals using financially sound programs that forged stronger corporate relationships.National Sales ManagerImplemented bold sales strategy resulting in market share growth.Authored and implemented new sales strategy that created an internal (telesales) and external sales force calling on photographers that increased market share by 2 points in a market segment where sales had been sharply declining.Identified key metrics and participated in key personnel and hiring decisions that resulted in a high performance organization.