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Jason Newport is a digital, mobile and youth marketing expert. Following more than twenty years of building global brands through breakthrough work in NYC, Newport shifted back to his heritage in Indiana where he has focused on empowering local and regional businesses and brands with modern marketing solutions. Newport leads Marketing and Technology for Gator Motorsport where he is focused on reinventing the car buying experience through content development, distribution and syndication, IP and growth. Previously, Newport held the role of SVP, Mobile Strategy & Innovation for Dentsu-Aegis Network (DAN) — focused primarily on Carat, the holding company’s flagship media services agency. Business Insider recognized Newport for his standout work in 2013, naming him to their list of Most Creative People in Mobile Advertising. During his five-year tenure, Newport played a central role in pitching and retaining DAN’s largest clients, including Macy's, GM, The Home Depot, Red Bull, GoPro, Burberry, P&G, Disney, Staples, Discover, Adidas, Microsoft, Diageo, Reckitt Benckiser, Sonos, MasterCard, and Pfizer among many others. In 2014, Newport created the Dentsu-Aegis Brand Accelerator. Charter members include media and technology’s most successful investors, including SoftBank Capital, Lerer-Hippeau, IA, Genacast and Bloomberg Beta. Brand Accelerator engagements have produced media products featured in hundreds of campaigns across Carat’s global client roster, each outperforming KPI target metrics — winning dozens of industry awards and driving an increase of more than 15% in organic revenue across Dentsu due primarily to its unique, value-driven compensation models. Newport has held Chair and Co-Chair positions on committees with several industry governance associations, including the Digital Place-Based Advertising Association (DPAA) and Mobile Marketing Association (MMA). In addition, he sits on Advisory Boards of Aki Technologies and Opera Mediaworks. Before joining Aegis Media in 2010, Newport was a Founder & Chief Marketing Officer of Omnicom Group’s global mobile marketing consultancy, MobileBehavior – an agency he led for two years prior to its acquisition by sister agency Tribal DDB. Previously, Newport led the social and youth marketing practice at Omnicom Group’s Fleishman-Hillard, where he became the youngest Partner in the company’s history.
Fishers Imports
View- Website:
- fishersimports.com
- Employees:
- 29
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Sales X MarketingFishers ImportsIndianapolis, In, Us -
Sales, Finance & MarketingUnlimited Motors Apr 2024 - PresentWestfield, Indiana, Us -
MarketingGator Motorsport Apr 2022 - PresentIndianapolis, Indiana, UsDriving growth through doing stuff that matters. -
Head Of SalesIndy Wholesale Direct Feb 2020 - Feb 2022
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Head Of StrategyThe Basement - A Digital Agency Jan 2018 - Oct 2018Indianapolis, Indiana, UsClient development and growth. -
Svp, Head Of Mobile Strategy X InnovationDentsu Aegis Network (Carat X Vizeum X Posterscope X Isobar X Team Epic) Sep 2010 - Jan 2016Tokyo, JpStandout Accomplishments: • Grew mobile practice from a team of three to 300 within first year.• Increased revenue attributable to mobile by more than 60% in first 18 months. • Created “Reinvention Team” to galvanize Network's commitment to enriching capabilities across each agency in disciplines core to driving growth, primarily mobile marketing, social and innovation. • Created dozens of turnkey products through cooperative approach among Network's diverse group of agencies, and with external partners. • This effort generated more than $20MM in organic revenue growth in its first year. • Created Dentsu Aegis Brand Accelerator and VC Council. Members include Silicon Alley's most successful VCs including Softbank Capital, Lerer Hippeau Ventures, IA Ventures, Genacast and Bloomberg Beta -- and each of their portfolio companies. • Created new revenue channels through platform development that unifies media and creativeresulting in usable media designed to enable or enhance the everyday lives of consumers.• Lead mobile strategy development, global media partner and tech stack selection andcontract negotiation for every brand in Network’s portfolio of clients, including Pfizer, TheHome Depot, GM, Disney, Red Bull, Staples, Macy’s, Diageo, MasterCard, Microsoft andmany others.• Mobile lead on new business pitch teams who have produced one of the most rare win:loss ratios in the history of this industry. -
Co-Founder, Cmo & Managing DirectorMobilebehavior Oct 2008 - Feb 2010Standout Accomplishments: -- Founded the first pure-play global mobile marketing specialist agency within Omnicom/DAS-- Created an agile, common asset specialist agency structure able to adapt to diverse client engagements and new business scenarios -- Led the transformation of holding company's approach to compensation/business models as client engagements and agency collaborations evolved -- Developed a connected learning and development program to uplevel agency mobile capabilities across the OMC network via hub-spoke-node model, globally. More than 200 successful client engagements in first year, including key wins for OMD, PHD, Tribal DDB, BBDO, and TBWA/Chiat Day. -- Defined strategic marketing and product development goals and translated theminto actionable tactics and client programs for global brands and agenciesincluding BBDO Worldwide, Tribal DDB, TBWA\Chiat Day, EVB, OMD, PHD,Fleishman-Hillard, and many other Omnicom agencies, in addition to externalagency and brand clients.-- Led new business development and client acquisition. Pitched and secured everynew business win from agency’s inception to successful exit and acquisition ofmobileBehavior by Tribal DDB, where it sits today as the agency’s Mobile Center ofExcellence.
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Svp & Partner, Digital, Social & Mobile MarketingFleishman-Hillard Nov 2005 - Jan 2010St. Louis, Mo, UsStandout Accomplishments: -- Held dual-role as SVP & Partner, Fleishman Youth & Mobile Marketing, and MD of MobileBehavior. -- Retained and grew business for five consecutive years from date of arrival to departure.-- Envisioned and oversaw development of new media products with scale, youth affinity and UGC properties including MySpace Mobile (which remains the fastest selling mobile Java application inhistory) on behalf of Cingular client. -- Generated more than $20MM of revenue from this mobile application through unit cost and provisioning of unlimited data packages (revshare to agency). First-to-market with a brand in virtual worlds including Second Life,There, and MTV’s Virtual Laguna Beach. In-world ambassador program for Cingularand MTV created virtual-to-IRL distributed commerce platform (eventually sold toSunkist). Created the first “brand page” on Facebook in 2006. -
Senior Marketing ManagerBmg Columbia House Mar 2003 - Mar 2005Us -
Senior Account ExecutiveQuinn Fable Advertising 2002 - 2003New York, New York, Us -
Senior Product Manager, Lifestyles & YouthI3 Mobile Mar 2000 - Mar 2002
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Senior Digital Account ExecutiveWilliams Randall Marketing 1999 - 2000Indianapolis, In, Us
Jason Newport Skills
Jason Newport Education Details
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Indiana State University - Scott College Of BusinessInternational Marketing
Frequently Asked Questions about Jason Newport
What company does Jason Newport work for?
Jason Newport works for Fishers Imports
What is Jason Newport's role at the current company?
Jason Newport's current role is Sales x Marketing.
What is Jason Newport's email address?
Jason Newport's email address is ne****@****ail.com
What is Jason Newport's direct phone number?
Jason Newport's direct phone number is +191744*****
What schools did Jason Newport attend?
Jason Newport attended Indiana State University - Scott College Of Business.
What are some of Jason Newport's interests?
Jason Newport has interest in Feature Writing, Éåèçº, Technology, Data Warehousing, Art, Business Theory, Social Interface Design, Emotional Design, Ä12äãèçº, Telecom.
What skills is Jason Newport known for?
Jason Newport has skills like Mobile Marketing, Digital Marketing, Mobile Devices, Digital Strategy, Digital Media, Advertising, Integrated Marketing, New Media, Online Advertising, Mobile Advertising, Marketing Strategy, Strategy.
Who are Jason Newport's colleagues?
Jason Newport's colleagues are Ihsan Alhaffar, Tyler A, John Green, Amir Rashidfarokhi, Adam Sirca, Peyman Rashidfarokhi, Michael Baden.
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