Jason Nicholas Email & Phone Number

London, United Kingdom

Space is an independent creative company for brands ambitious to go beyond convention.We help challenge the accepted category and communications thinking that can limit growth and efficiency. We do this through unlearning techniques that uncover the difference in your brand and the original ways to express it. Unconstrained by conventional channel-led thinking, we find the right creative and communications solution whether advertising, branded content, social media, influencer, PR, brand experience or shopper and we're able to join some or all of these together. We believe this leads to more imaginative thinking, a more seamless experience of your brand and helps your business to be more streamlined and better equipped to meet the marketing challenges of today. Our 40-strong team has helped ambitious brands become more relevant, more distinctive and more memorable to more people; including...Recruiting a new generation of Glenfiddich drinkers worldwide to extend its global leadership of the single malt category.Growing global scale for Monkey Shoulder whilst retaining its brand credibility.Making Haagen-Dazs more relevant to a younger audience in Germany.Growing Nature Valley sales by 36% through increased grassroots tennis participation.Launching Desperados and establishing a new lager category in the UK.Building Birra Moretti into the fastest growing beer brand in the on-trade.Positioning Starbucks RTD for on-the-go consumption and increasing brand value by over 100% over three years.And, winning our clients numerous global and domestic creative effectiveness awards.

Fifteen years leadership experience in the marketing services industry as a board director running Billington Cartmell, one of the UK's leading creative agencies.With the founders (and, since 2007, private equity partners, Hutton Collins), led the growth and transformation of Billington Cartmell from a sales promotion agency into a 180 person, £16 million gross income integrated marketing communications group comprising three separate agencies (Billington Cartmell, Brave and Closer) providing advertising, digital & social media, CRM, experiential, promotional and shopper marketing services.Blue-chip client list (over 50 clients) and long-standing relationships built with some of the world's most famous brand owners including GSK, Unilever, Mars, Kraft, Diageo, Morrisons, Panasonic and Carlsberg. Delivered industry leading creative and financial results. Billington Cartmell is the only agency to have won the Marketing magazine Agency of the Year award for three consecutive years and has consistently featured as a top 5 financial performer amongst all marketing service companies in the UK.Chaired the Billington Cartmell Group leadership team comprising of the senior directors across client servicing, creative, planning and finance developing and executing long term strategic and annual business plans.Led Billington Cartmell Group new business and marketing function. In 2012, Billington Cartmell was chosen to feature on the BBC TV programme, The Apprentice.Led client service teams delivering award-winning marketing campaigns across multiple sectors including FMCG, drinks, retail, leisure, telecomms, technology, automotive and B2B both domestically and internationally.Maintained a high performance creative culture (Billington Cartmell accredited by Sunday TImes Best Companies) and mentored group senior talent.

Nine years brand management experience with Diageo holding a number of marketing positions rising from Assistant Brand Manager to Marketing Controller.Gained extensive experience in portfolio / category management, brand strategy, new product development, marketing communications (including considerable TV/ sponsorship / promotions exposure), market research and customer marketing.Led large marketing and cross-functional teams with responsibility for marketing budgets of up to £40 million.Returned the Guinness brand to growth after four years of decline achieving highest ever sales, market share and profit.Developed the first ever Guinness "perfect pint" product quality programme which was subsequently rolled out globally.Launched Kilkenny Irish Beer, Guinness Bitter and Enigma Lager in to the UK beer market.Re-launched both Guinness Original and Kaliber reversing long-term brand declines.Re-positioned Harp Lager securing continued franchise brewing agreement.Rationalised Guinness ale and lager portfolio leading to increased profitability.

One year industrial placement as part of business studies degree working in the marketing department of Coca-Cola Schweppes Beverages. Gained initial marketing experience supporting channel marketing teams.

B.A (Hons), Business Studies

Education record