Marketing Communications Specialist
CurrentIn my current position at Prestige Imports, I have wide-ranging responsibilities that cover every aspect of our web-presence, social media profile, and online reputation. I oversee nearly all of the content that appears on our three dealer websites, three blogs, and social media pages. Additionally, I do all of the day-to-day design work required by a busy retail business.- Develop HTML content layouts suitable for three distinct CMS based dealership websites- Design and develop Flash banner advertisements, HTML email blasts, print advertisements, signage, and dealership collateral materials- Coordinate website design (UI), development and ongoing maintenance with third party vendors- Produce original written, visual, and multimedia content for use in printed pieces, web-pages, blog posts and social media- Edit manufacturer generated content to ensure a consistent voice and image across all media- Analyze and report on the efficacy of search engine optimization, search engine marketing, and reputation management strategies- Manage social media presence across three blogs, Facebook, Instagram, and Twitter- Provide oversight and support for the customer relationship management (CRM) database- Implement and oversee a process that ensures consistent vehicle photography across brands and websites, including an indoor shooting space with professional lighting, post-processing workflow to optimize photos, and image management system for archiving and publishing finalized images