Brand & Content Alliances Program Management lead for Ford Motor Company’s ongoing gaming strategy including:--Ford activation/social/media/production support at the 2022 IRL Rocket League World Championship Series event --Ongoing Forza Horizon 5 in-game brand integration and promotional support (#FORDzathon and F-150 Lighting/Rally Adventure)NFL partnership/Ford Hall of Fans video production support & 2022 Kentucky Derby activation planning

--Day-to-day project management support for Ford’s 2020-2021 gaming initiatives (Rocket League, Riders Republic, Forza Horizon 5 and Tribe Mobile Gaming esports partnership)--“Marqade” team co-founder: 20+ person cross OpCo/global video game group participating in Extra Life charity’s Twitch streaming event, agency subject matter leads, etc.--Ford Shopper program lead of conquest/retention dynamic YouTube video launch across National and Regional levels

--Co-developed and planned 20+ YouTube performance optimization test & learns with Google and Ford/WPP Programmatic Media Teams--Managed buyfordnow.com comparison page model year change over content updates and Adobe Target integration

Ford.com Account Management responsibility for Car & SUV/Crossover category content including:--40+ Model Year change overs--Ongoing site content optimization (desktop and mobile)--College Affinity Program pages--Digital video/still shoot production US ford.com reveal lead of MY 2019 Edge, 2018 Mustang, 2018 Expedition, 2017 Fusion, 2016 Focus RS, 2015 Ford GT reveal & application site and MPG re-label rebate calculator Special Projects lead on:--2018 launch of Ford “Speed Therapy”: a stress relief program leveraging Ford Performance vehicles--2017 Ford ST Meetup (Los Angeles, CA): Co-branded Hoonigan event celebrating Ford Fiesta and Focus ST owners --2015 re-launch of Mustang Customizer mobile app – recipient of 2016 Webby “People’s Voice Award” and 2016 “Digital Media – Mobile Applications/Sites-Branded Website” D Award2015-2018 scope of work developmentMarketing contact between Ford Motor Company Brand/Communications Managers and agency Creative, Tech Development, Strategy & Analytics, Legal, CRM team, Project Management, Global translation/localization partners and Brand Planning

Lead Buick Producer/PM overseeing 2014 launch of redesigned buick.com, multiple social media (Facebook/Twitter/Instagram) projects, owner/hand-raiser CRM, flash/static OLA and site maintenanceProject/asset management and schedule development

--Account/Project Manager on multiple OnStar.com, SMS and CRM projects including OnStar RemoteLink mobile app launch, early lifecycle email/direct mail, insurance discount communications and customer prospect campaign for OnStar FMV product launch--Managed Canada-English, Canada-French and US-Spanish translation/development efforts of onstar.com, MyVolt.com, OnStar RemoteLink Mobile App and supporting email/direct mail--Marketing contact between OnStar/GM Brand Managers, GM Legal and agency Creative, Tech Development, Strategy & Analysis and Brand Planning

--Marketing/Project Management lead on creation and production of 2010 launch of MyVolt.com --Maintained quarterly build updates, global translations, weekly client Program Team status and 2010 GM Divisional theme launch of monthly OnStar Vehicle Diagnostics email--Responsible for OnStar integration/content optimization of third-party automotive shopping sites and GM divisional sites across vehicle description, vehicle comparison and editorial web pages

--Provided department wide research support of media applications including: MRI, IMS, Simmons, Scarborough, Nielsen Monitor Plus (Ad*Views), Claritas, MediaPro, Arbitron PPM Analysis Tool, Nielsen @Plan, AdRelevance, and comScore --Applied media research data and methodology into written demographic profiling and competitive insights for prospective new business and existing clients--Wrote and presented emerging media trends at monthly departmental meetings--Co-instructor of annual 13-week Media 101 course for new hires and applicable current staff

Traditional media planning responsibility (writing, researching, presenting, agency POV’s) for five Six Flags parks ($9MM+ budget) and various Arby’s markets ($8MM+ budget). Assistant planning responsibility (writing, researching) for Cranium, autotrader.com, Ponderosa Steakhouse and Sherwin Williams brands.

--Quality tested continually updated versions of broadcast automation/digital audio delivery software programs including DADPro32, Scheduling Wizard, Gateway, etc.--Provided global on-call product technical support for ENCO's radio and television network clients

--Planned and coordinated on-site station appearances with sales team, advertisers, talent, vendors and venues.--Assisted in sales team support, contesting, copywriting, engineering, web site development and public relations.-Co-lead of 20+ person "89X Street Team"