Jason Liu Email & Phone Number

Newark, New Jersey, United States

Programmatic Health DSPResponsible for a book of business, in pharmaceuticals and healthcare advertising

New York, New York, United States

New York, New York, United States

Graduate student at the City College of New York, enrolled in the Department of Media and Communication Arts, part of the Division of Humanities and Liberal Studies, at the City College of New York, part of the City University of New York.Degree: Masters' of Professional Studies, in Branding + Integrated Communications Specialization: MediaPortfolio: https://jasonliuprez.wixsite.com/portfolioAccolades: BIC MIC Scholarship RecipientThe LAGRANT Foundation Scholar AwardeeCUNY 50 Under 50 FinalistCapstone Pitch FinalistCourses Taken:Research and AwarenessStrategy and MeasurementIdea DevelopmentMarketing Innovations and TrendsBrand ExperienceConsumer Behavior and PersuasionCompetition ReadyData Analysis and OptimizationInternal Corporate BrandingIntegrated Media PlanningBIC Campaign Non-ProfitMedia Investment StrategiesBIC Campaigns Corporate CapstonePortfolio Thesis

New York, New York, United States

Vertical: Pharmaceutical and health-care accounts

New York, New York, United States

Verical: Health-careAccounts: Kaiser Permanente

Little Italy, Manhattan

About the position:Part salesperson, part customer representative - I study brands on Instagram and work with over 150+ clients and donning an annual book of business worth over one and a half million dollars in revenue. I help assist companies in ensuring social media engagement whilst executing dominance on their brand presence. Communicate daily with content strategists and image editors to ensure consistency and efficiency through Instagram management, e-mail marketing and paid social. Projects & Accomplishment:PE-MME-mail Klaviyo workflow dynamicProject RuProject Mu

About the position:Hired to be the first local brand manager hire for the Partner Experience department means challenges include curating the role from the ground up; fulfilling roles in the area of managing processes such as analyst, customer success, digital marketing strategy, and account execution. Built out the department to a headcount of over 5 individuals, 250+ accounts, and an annual ARR of over 1.5 million dollars. Collaborate with a team of image editors, content strategists/copywriters, and posting delivery.About SelfMade:SelfMade is the marketing partner with just what you need to grow your online business.At SelfMade we love e-commerce brands and more importantly the people behind them. We leverage technology and marketing expertise to deliver effective and affordable growth solutions to drive revenue for your online business.

Long Island City, Queens

About the position: The Community Associate role at Lyft encapsulates everything I love about customer success and doing what it takes to get the job done. In this role, I enable the Lyft driver community by providing top-tier customer support, while also working with my management and peers to improve on-going processes and day-to-day operations. Specific accomplishments include partnering with our marketing team to enable how Lyft shows up as a brand in New York City to grow loyalty with riders. Special projects:- Lyft Rentals (Express Drive)- AMP Gold Lights- New driver on-boarding- Marketing - minor liaison - In-hub experience

New York, New York, United States

A piloted-apprenticeship program within the Lyft community, I worked alongside the marketing department during my time with the company. Organized, ran, and secured funding, space, and retail for some of Lyft's biggest events. Oversaw completion of creative drafts, press releases, and worked on-the-ground, to ensure smooth operations.

Herald Square, Manhattan

COOP is a Google non-profit connecting motivated CUNY graduates to meaningful careers. Candidates develop digital marketing skills—including SEO, Google AdWords, and Facebook Ads, plus Excel, PowerPoint, and Google Analytics—through 200+ hours of hands-on workshops. Ended the program with an actual campaign utilizing real ad-spend dollars for COOP as our client giving back to the org. Now part of the alumni and engagement community, I am thrilled to pay it forward and continue to be an active member of the COOP program.Cohort C-29

Atlantic Avenue, Brooklyn

Two years as a barista taught me to work collectively with a team, communicate effectively, and never say no to odd requests. Trained, recruited, and led a team of 10 baristas to operational excellence and in-store company playbook. Drove sales and acquisitions and made one too many frappuchinos. Awarded Partner of the Quarter award (POTQ) for service during March - August 2017.

New York, New York, United States

Capstone client: Memorial Sloan Kettering Cancer Center, IMCP winner. 2016, at City College of New York.The final semester of AD/PR workshop at the City College's Department of Media and Communications Arts is a 6-month semester-long capstone, featuring a client, to develop an Integrated Marketing Communications campaign with the goal to provide diplomacy and philanthropy throughout campuses of CUNY amongst the courses learnt in the AD/PR program over the culmination of 2-years. Three teams, acting as mini "agencies," competed against each other, created three different IMCCs, and pitched their campaigns to the client at the end of the term.2016 was the year of DACA, fueled by the presidential nominations of Donald Trump and Hillary Clinton. This year, Memorial Sloan Kettering Cancer Center reached out to the City College of New York's AD/PR program to compile an IMC campaign to raise awareness about health-care to the community and specifically to target DACA students, who believed they were not eligible due to their immigration-status, but in fact, were. Assigned role: Market Researcher and Project Manager.

Mps -- Master Of Professional Studies -- Branding + Integrated Communications -- Media Track, Mass Communication/Media Studies

Activities and Societies: LAGRANT Foundation ScholarInsightful Copywriters. Nimble Strategists. Business-Minded Art Directors. Integrated.

Certificate Of Completion, Digital Marketing

Activities and Societies: COOP Alumni and AmbassadorCOOP is a Google non-profit connecting motivated CUNY graduates to meaningful careers..

Ba -- Bachelor’S Degree --, Public Relations, Advertising, And Applied Communication

Journalism, communications, ad-hoc, copywriting, etc. are all things I had to learn in my alma matter at City College. Falling in love.

High School Advanced Regents Diploma --, Liberal Arts And Sciences -- General Studies And Humanities --, 93.7/100

Activities and Societies: Yearbook Club, Chess Club, Anime Club, SAT Club, Varsity Club100 Hester Street New York, New York, 10002

High School Diploma, Honors/Regents High School/Secondary Diploma Program, 3.7 / 4.0

Activities and Societies: High School College Bridge ProgramA partnership with the high school, I was fortunate enough to be exposed.