Firsd Tea is the North American office of one of the world's largest tea exporters and an industry leader in Chinese teasMy marketing work primarily focuses on Awareness (Lead Generation) and Consideration (Lead Nurture):Market Research: analysis and projectionsMarket Strategy: planning, budgeting, and results trackingOnline Advertising: planning, execution, and measurementMedia & PR Trade Show Events: budgeting, planning, and executionContent Marketing: planning, creation and trackingSocial Media: planning, creating, executing, and measuringResults in: increased brand recognition, new customer acquisition, enhanced/expanded media exposure, sales growthOversaw the direction and execution of a first-of-its-kind research on the internal perspectives of global peers on sustainability of the industry. This Sustainability Perspectives Survey is conducted annually to track the views of tea industry professionals.Tea & Coffee Trade Journal: Editorial Advisory Board Member- Brand & marketing strategy and execution: digital, social, print- Marketing budgeting and planning- Sales & marketing materials creation and management- Market analysis of customers and competitors- Media relations- Trade show budgeting, and execution

A B2B startup offering monthly coffee subscription via office coffee service (OCS)Fully operational January 2015- Operations management - Oversee inventory control, production and delivery- Marketing - events and product demonstrations- Sales outreach and pipeline development- Account management and customer service

Top-ranked consumer website and marketing services for retailers.Site development and operation of a top-ranked consumer website and marketing services for retailers- Website development and content creation, leveraging social media to increase readership and consumer education- Digital content strategy, creation, and management. Including over 500 videos and published articles to educate consumers on product quality and sensory evaluation- Walkerteareview.com became a top-ranked website on tea information, and a World Tea Awards nominee for top tea blog- Marketing business services to retailers, developing and improving marketing materials to grew their online traffic rates- Regular contributing writer to trade magazines, consumer publications, news outlets, and books

Business development - I wrote proposals, made sales calls, conducted sales presentations to senior management and higher level members of multi-national companies (MNCs) operating in China.Training management - I developed training strategies and set learning outcomes, coordinated training activities with trainers, conducted needs assessments, delivered training and program orientation, served as the point of contact between trainers, trainees, and stakeholders, and measured outcomes after training.Because of my work, over 85% of clients returned to Executive Learning Center for additional training services.

Instructor for adult English language courses and IELTS preparation courses

Program conducted in conjunction with Royal Melbourne Institute of Technology (RMIT)

Yangtze University (formerly Jingzhou Teacher's College)Instructor of written and spoken English language