Jason Paul Roberts Email & Phone Number

Denver, Co, Us

Denver, Co, Us

Dacula, Ga, Us

• Serve on the Executive Team of a $18 million revenue education nonprofit to shape organizational direction, strategy, tactics, and culture.• Established and continuing to lead Arete's first Marketing department, overseeing strategy and execution of all marketing and communication efforts.• Led the creation, staffing, training and development of Arete’s first Community Engagement department; continuing to serve as department head.• Redefined the organization's vision, mission, and values to align with founding members’ vision.• Lead marketing strategy and campaign execution for partners providing state ESA program management

Greenwood Village, Colorado, Us

• Developed, managed, and executed strategic marketing and communications plans for a $30+ million revenue education nonprofit.• Led a team focused on culture, innovation, and creativity, with oversight of five direct reports.• Managed strategic planning and execution of national fundraising events featuring high-profile personalities.• Developed the organization’s first series of market-specific lead generation campaigns, resulting in campaign-generated revenue and an influx of high-income donor leads• Developed and executed crisis communication plans during COVID-19, guiding schools and families to resources while refining donor messaging.

Greenwood Village, Colorado, Us

Greenwood Village, Colorado, Us

Boulder, Co, Us

• Developed and managed annual strategic marketing plans and budgets for a leading education bootcamp.• Managed national teams of subject matter experts, writers, and content producers.• Launched a national diversity scholarship program aimed at increasing STEM engagement among underrepresented groups.• Provided strategic counsel to higher education affiliate partners.• Managed SEM efforts including email, sponsored search, programmatic advertising, and social media

• Launched multiple affiliate websites, becoming a top 5 affiliate in online healthcare.• Maintained first-page organic search engine results for competitive healthcare terms.• Developed successful SEM and content strategies for affiliate websites and clients.

Ronkonkoma, Ny, Us

• Developed annual marketing strategy and budget for premium brand; one direct report• Revised direct mail strategy and increased marketing generated revenue year-over-year• Managed the creation of the brand's e-commerce website• Led the relocation of Colorado satellite office and transition of staff to New York HQ, ahead of schedule and under budget

Denver, Co, Us

• Managed relationships with broadband/cable clients such as HBO, Starz, Showtime, CableOne, and Cox Communications• Supervised client direct mail campaigns, web development, and database marketing initiatives• Advised clients on data selection, web development, creative, list procurement and mailing procedures• Obtained cost estimates and ensured campaigns stayed within client budgets

Bachelors Degree, Multimedia Journalism & Contemporary Social Issues

Photography

Photography

Photojournalism

Associate Of Arts - Aa, Music Theory/Applied Music Theory Classical Guitar