Passionate life-long entrepreneur with a unique blend of technological expertise, marketing acumen, and business management skills. With a deep understanding of technology spanning internet infrastructure, software development, and social media, I've successfully led diverse projects across industries including InsureTech, telecom and more.As the owner of Nolasoft Development since 1997, I've spearheaded the design and implementation of web-based solutions for national insurance, telecom, and e-commerce clients, including integrating technologies like AI and API integration for enhanced functionality and user experience. Notable achievements include architecting insurance benefits application and enrollment systems and launching web and mobile apps with millions of users worldwide.Serving as Chief Technology and Product Officer at Help Me Choose Benefits, I've harnessed AI-driven solutions to power personalized benefit recommendations for employees, making the often-overwhelming process of employee benefit decision personal and easy.Formerly co-founder and CTO of Advice2Pay, I leveraged industry insights to develop a consolidated billing and data conversion system, later acquired by a major insurance carrier. My journey also includes founding and selling CrossPaths Internet, an Internet Service Provider in the early days of consumer Internet adoption.My early ISP roots instilled a customer-centric approach to technology, while diverse ventures honed my ability to bridge tech and business needs. With a passion for entrepreneurship and a drive for innovation, I continue to make impactful contributions to the tech landscape.