DRNK Coffee House’s located in in venues across the South Coast of England serving a mixture of hot/cold drinks and food-on-the-go- Improve short-term positioning allowing long-term opportunities to develop- Day-to-day management of Company Accounts, Forecast/Budget and acting key contact for all Partners, Key Stakeholders and Councils- FY Closed 2022-23 with a turnover of £140k, with a net profit of £30k- Employment of 22 staff across 3 teams

- Developed and iimplemented the marketing strategy in line with company values and pre-set objectives- Raised the awareness of the brand to their sector and divisional communities, delivering agreed KPI’s- Complete ownership of website and social media presence increasing followers by 150%- Built a new CRM system, automated journeys and a new interactive website driving growth by 300%

GOLD GOAT COFFEE- Planning, strategising, and executing marketing campaigns for product proposition, launches, and positioning- Undertaking market research for both wider, big-data trends and more localised customer discovery- Understand customer needs and wider marketing direction including Marketing persona development and statistical analysis- Developed, launched, and managed subscription web store interpreting Sales, Subscriptions churn, Affiliate growth & sales- Build… Show more GOLD GOAT COFFEE- Planning, strategising, and executing marketing campaigns for product proposition, launches, and positioning- Undertaking market research for both wider, big-data trends and more localised customer discovery- Understand customer needs and wider marketing direction including Marketing persona development and statistical analysis- Developed, launched, and managed subscription web store interpreting Sales, Subscriptions churn, Affiliate growth & sales- Build conversion campaigns via email and social media- Launch of single-serve pod option to subscription and trade functionsBRAND&MERCH- Promote existing products and services to new audiences in conjunction with 3rd Party brands, artists, DJ’s and sports personalities- Identify opportunities to create and promote new offers to new and existing customers across our communication channels.- Explore new channels for existing customers Show less

Role- Meet personal KPI’s, manage a caseload of customers using a variety of coaching strategies- Ensure the participants are prepared for interviews, job searching and have a suite of tools to help career progression- Produce personalised SMART action plans with sequenced interventions and development opportunities.- Comply with company policies including personal data security, safeguarding and health & safety.

An online apparel store that looks to support new and up-and-coming British fashion brands, focusing on Streetwear, Lifestyle and Urban fashionStill continuing but under the A New Venture umbrealla

Key Responsibilities • Build and implement Marketing Strategies for Product and Brand, ensuring brand message is strong and consistent across all channels• Monitor and research competitor acquisitions, pricing changes new products• Boost brand awareness through insights into customer usage of current products, untapped opportunities and buyer personas• Deliver all marketing, product, brand projects are delivered on time and to budget with commercial success• Guided by user… Show more Key Responsibilities • Build and implement Marketing Strategies for Product and Brand, ensuring brand message is strong and consistent across all channels• Monitor and research competitor acquisitions, pricing changes new products• Boost brand awareness through insights into customer usage of current products, untapped opportunities and buyer personas• Deliver all marketing, product, brand projects are delivered on time and to budget with commercial success• Guided by user research (quantitative and qualitative), define the design principles that shape customers’ experience• Ensure that all brands (Visual, Tone of Voice, Look & Feel) flows consistently across product & features on all platformsAchievementso Build new Brand Book for 2020 +3yrs including short term and long-term goals, tone of voice, look and feel and future developmentso Researched into Online Customer Profiles, spending habits and interaction with the brand to ensure maximum awareness of campaigns o Development of email database to increase open rates, transactions and personas including engaged vs non, rarely/sometimes/ofteno Projected Annual Marketing Budget, introducing Acquisition vs Retention, Paid vs Organic and Campaign Advertising splito Bespoke social media ads due Covid-19 Pandemic to encourage usage of healthcare options Show less

Key Responsibilities• Make key working relationships with Brand Owners, Decision Makers and Influencers• Bring brands on as strategic partners for a Lifestyle eCommerce App• Evaluate the Membership Platform, Marketing Strategy and eCommerce channels• Acquire and Retain customers to make it a realistic competitor in its field• Attend events, expos and conferences to wider knowledge and networkAchievementso Over 1000 brands engaged in the platform, ranging from… Show more Key Responsibilities• Make key working relationships with Brand Owners, Decision Makers and Influencers• Bring brands on as strategic partners for a Lifestyle eCommerce App• Evaluate the Membership Platform, Marketing Strategy and eCommerce channels• Acquire and Retain customers to make it a realistic competitor in its field• Attend events, expos and conferences to wider knowledge and networkAchievementso Over 1000 brands engaged in the platform, ranging from Start-Up to Blue Chipo Delivered key partners to the business to maximise our understanding of industry sectors we would entero Re-evaluation of the Lifestyle App and its strategy to use partners and gain revenueo Launch of ENVVI website and research into potential prizes to gain maximum exposure Show less

Key Responsibilities• Responsible for the conception and ownership of the marketing strategy• Develop and upkeep of digital and traditional channels, acquiring new customers to reposition the brand• Implementation of digital marketing tools and techniques, leading PR process alongside agencies• Data-driven and proven ability to analyse data for insights for social media presenceAchievementso New website strategy implemented moving to a Retailer brand rather than a… Show more Key Responsibilities• Responsible for the conception and ownership of the marketing strategy• Develop and upkeep of digital and traditional channels, acquiring new customers to reposition the brand• Implementation of digital marketing tools and techniques, leading PR process alongside agencies• Data-driven and proven ability to analyse data for insights for social media presenceAchievementso New website strategy implemented moving to a Retailer brand rather than a Company product brando Built Brand and Product Marketing Strategies for secondary companieso Tiered company channels included Mail Order Service, Fashion, Print Company and CRM Systemo Built 2018 creative campaign with Specialist / Seasonal dates including KPI’s, Budget and Forecastingo Tripled Social Media followers and increased content viewings through a content-driven strategy Show less

Outdoor & sporting goods companyAchievementso Managed the coordination of the Brand’s Marketing Calendar, Brand Plans & Budgeto Worked alongside the Marketing Director, building a compelling & measurable Customer Strategyo Increased Acquisition/Retention and Engaged/Non-Engaged through all channelso Worked collaboratively with the Retail Ops team driving local marketing initiatives, campaigns in storeso Drove the use of tailored incentives turning inquisitive… Show more Outdoor & sporting goods companyAchievementso Managed the coordination of the Brand’s Marketing Calendar, Brand Plans & Budgeto Worked alongside the Marketing Director, building a compelling & measurable Customer Strategyo Increased Acquisition/Retention and Engaged/Non-Engaged through all channelso Worked collaboratively with the Retail Ops team driving local marketing initiatives, campaigns in storeso Drove the use of tailored incentives turning inquisitive enquirers into devoted advocateso Added 15% Brand Contribution and continued Partner Relationships with NIKE, adidas, New Balance etco New Sponsorship and Partner programme including Ragnar, Royal Parks and Great North Run Show less

Key Responsibilities• Develop, Communicate and Implement the annual marketing plan• Develop a long-term portfolio strategy, ensuring clarity across the wider commercial business• Develop local initiatives and plans that position the brand at the forefront of innovation and change• Lead the Me to You teams personal and professional development by being their mentor and coach• Manage and control insight-driven Digital Content Strategy; Websites, Social Media, CRM, etc•… Show more Key Responsibilities• Develop, Communicate and Implement the annual marketing plan• Develop a long-term portfolio strategy, ensuring clarity across the wider commercial business• Develop local initiatives and plans that position the brand at the forefront of innovation and change• Lead the Me to You teams personal and professional development by being their mentor and coach• Manage and control insight-driven Digital Content Strategy; Websites, Social Media, CRM, etc• Identify and deliver category-leading innovation/NPD from concept to launch with a post-launch review.• Drive UK brand awareness through traditional channels; events, partnerships, ATL and BTL• Monitor and control Brand budget expenditure, monitoring Licensing activity costsAchievementso New Social Media and CRM focus on Acquisition, Reach & Awareness rather than likes & followers.o Project Lead of Me to You Christmas Animation social advert, reaching 850,000 people (KPI 150,000)o I researched and built a new concept for the Me to You brand. “My Dinky Bear”o Developed 2017 Marketing Strategy, focussed on Personalisation and Content Show less

Leading annual electronic music conference in the UK, focusing on education and networking through the industry for music industry delegates, DJs/Producers & Dance music fansKey Responsibilities• Build short and long-term positioning, looking at new opportunities through targeted associations• Day-to-day management of Company Accounts, Conference Forecast/Budget and operating forms• Act as the key contact for all Partners, Sponsors, Key Stakeholders and Agencies• Assist… Show more Leading annual electronic music conference in the UK, focusing on education and networking through the industry for music industry delegates, DJs/Producers & Dance music fansKey Responsibilities• Build short and long-term positioning, looking at new opportunities through targeted associations• Day-to-day management of Company Accounts, Conference Forecast/Budget and operating forms• Act as the key contact for all Partners, Sponsors, Key Stakeholders and Agencies• Assist Programming Director safeguarding topics/speakers are in-line with current trends/issues• Oversee key consumer touchpoints: website, social media, content with increased SE• Work alongside Sales Director ensuring business-critical KPI’s are completedAchievementso Changed Target audience to appeal to all Electronic Music fans; delivering a +69% conference attendanceo A large increase in CRM sign-ups saw Professional tickets +40% yoy and Academy +89% yoy.o Sold Exhibition & Sponsorship Partnerships, totaling £45,000 from new Media Partnershipso New content-driven platform and revenue stream allowing relevancy over 12 months Show less

Accountable for overall brand content, especially Customer Marketing, Social Media and eCRM developmentAchievementso Worked with agencies delivering online and instore activation focussing on Brand, Content, Social & CRMo Evaluation of Brand and Customer/Consumer market data to develop brand positioning

A combined 850 capacity venue, both venues holding a 24hr licenses trading day and night. Supporting live acts, student nights and Underground platforms through all genres of music.Achievementso Implemented Long & Short-Term Programme Partnerships and Revenue streamso Management of budgets and negotiation of financial & contra-deal contracts

Working on their Contact Lens brands including Pro Clear, Biomedics and My Day brandsAchievementso Refreshed ProClear’s EU campaign, focussing on B2B and B2C positional story with digital and print POSo Developed Marketing Tool Kit focussing on Comms, Activation & Experiential techniqueso Solidified Acquisition and Retention techniques for customers

Own Label & Licensed Brands Manager; Dairies December 2012 – February 2014Shopper Marketing Manager; Tesco, Waitrose, Co-Op, Ocado & Trade Marketing April 2012 – December 2012Shopper Marketing Executive; Tesco, Waitrose, Co-Op, Ocado & Trade Marketing October 2011 – April 2012Key Responsibilities• Research, Develop, Implement, Drive and Manage Own Label and Brands within the Liquid Category• Project Manage full NPD developments including Label Changes and Product… Show more Own Label & Licensed Brands Manager; Dairies December 2012 – February 2014Shopper Marketing Manager; Tesco, Waitrose, Co-Op, Ocado & Trade Marketing April 2012 – December 2012Shopper Marketing Executive; Tesco, Waitrose, Co-Op, Ocado & Trade Marketing October 2011 – April 2012Key Responsibilities• Research, Develop, Implement, Drive and Manage Own Label and Brands within the Liquid Category• Project Manage full NPD developments including Label Changes and Product Innovation• Control £510m portfolio budget, working with internal stakeholders; Group Head of and Director levels• Control £1m Marketing Budget for Category & Shopper Marketing• Work with agencies on Activation, Digital/Social & POS• Line management of a Marketing Executive. The setting of KPI’s, PDR’s and mentoringAchievementso Improved Licensee perception through Category and Shopper insight,o Maintained Baileys Christmas growth[+15%yoy vol & +1%yoy £] with price decrease vs Market Averageo Distribution gainsfor Weight Watchers SKU’s in Tesco Ireland, Dunns, Nisa and top 15% of Sparo Managed Projects launching 104 new lines into Sainsburys and 40 new lines into Morrison’s Onlineo Project lead on FRijj UHT launch that won The Grocer Product Launch of The Year 2012o Launched FRijj flavours Banoffee Pie & Caramel Latte flavours with supporting Tesco Activation.o Brand Partnerships with Thorpe Park and Ministry Of Sound Show less