Lead a team of writers in creating compelling content that aligns with strategic objectives by translating complex product information into simple, engaging language tailored for a B2B audience, monitoring the effectiveness of marketing campaigns, and maintaining brand consistency across all channels.Key Contributions:• Manage a small team of copywriters, providing constructive feedback, overseeing professional development, and ensuring high-quality output.• Review and edit content produced by the team, ensuring it meets brand guidelines and maintains a high standard of creativity and technical excellence.• Collaborate with cross-functional teams, including product, marketing, and sales stakeholders, to conceptualize and execute content strategies.• Craft compelling and precise copy for diverse formats such as product descriptions, blog posts, email campaigns, case studies, white papers, ad copy, video scripts, social media posts, landing pages, and instructional guides.• Develop content that is informative, engaging, and optimized for conversion across various digital platforms.• Translate complex product features into clear, benefit-driven content that resonates with a B2B audience, aiding product adoption and user retention.• Ensure consistency of the brand’s voice across all content and platforms, adapting tone and style for different audiences and mediums.• Oversee multiple content projects from conception to completion, ensuring they stay on track and align with the marketing calendar.

• Evaluating and developing our marketing strategy and marketing plan.• Planning, directing, and coordinating marketing efforts.• Communicating the marketing plan.• Researching demand for our products and services.• Competitor research.• Identifying potential customers.• Developing and managing advertising campaigns.• Building brand awareness and positioning.• Supporting sales and lead generation efforts.• Coordinating marketing projects from start to finish.• Overseeing social media marketing strategy and content marketing.

• Curated the day’s news for comics, film, television, and animation relevant to the community.• Posted new topics on the forum and analyzed the news related to the community.• Created stimulus posts, responses, and prompts for more discussion.• Helped drive community interaction.

Manage a team of four writers and an editor, working with other marketing units and strategists to establish guidelines for style and tone and educating internal organizations on best practices for marketing success.Key Contributions: • Work with product marketing and strategy to establish a copywriting style guide to help build the team and educate internal organizations and external agencies.• Be a strategic advisor to clarify business objectives, define key messages, and differentiate RealPage in the multifamily space.• Build segments and identify gaps in our existing messaging to suggest ways to strengthen our brand voice.• Works with designers and art directors against creative briefs to develop promotional, multi-channel campaign copy across multiple platforms — for landing pages, social media, paid media, branded events, video, and more.• Work with web and SEO to strategize and execute best practices.• Writes and edits meaningful, action-orientated copy across all channels, focusing on digital mediums and a mobile-first mentality.• Rigorously proofread and edit every piece of work to deliver the highest-quality deliverables.• Leads short- and long-form copywriting initiatives, including product launches, advertising campaigns, ongoing digital communications, and special projects.• Evolve the department’s understanding of graphic elements and imagery to ensure that the words and images used in creatives complement each other.• Support writing and editing content for internal comms.

Played an integral role in crafting Andela’s messaging, demonstrating the value of our offerings to customers, clients, and talent. Creating video scripts, in-product copy, booth copy, and other business and talent-facing collateral types.Key Contributions: • Wrote clear and compelling copy to describe products.• Created advertising texts for brochures and banners.• Worked with designers on landing pages for new product features.• Crafted sales pitch emails to pique potential candidates’ attention.• Ensured all content we produce is authentic to the product and consistent with our brand.• Collaborated with designers to create appealing graphics that complement text.• Conducted competitive research to identify our strong and weak points.• Applied SEO principles to maximize reach to our target audience.• Updated product descriptions as needed (both on our websites and other online resources).• Created and maintained a solid copy and writing request workflow.

• Worked in partnership with the Associate Creative Director to develop a content strategy for high-profile enterprise clients in the healthcare and technology industries.• Participated in client strategy meetings to thoroughly understand their objectives.• Led and collaborated with various internal teams to produce a cohesive strategy, messaging, and content.• Transformed highly complex, technical material into engaging, action-oriented marketing messages across all mediums.• Developed customer personas and associated templates.• Performed content audits and made recommendations based on lead funnel needs.

Drove the content strategy and all marketing communications.Key Contributions: •Mentored, managed, and motivated a creative team of writers.•Concepted new ideas, recommended new strategies, and maintained project timelines.•Managed and prioritized multiple projects from kick-off to completion.•Provided art suggestions and editorial direction from concept to completion.•Managed creative projects from research, conceptualizing, sketching, and design.•Socialized all creative strategy and work to various C-Level executives and other clients.•Assisted with content marketing and development.•Managed and prioritized multiple projects from kick-off to completion, including creating and communicating project schedules, tracking and ensuring all deliverables were met, trafficking, asset procurement, quality control, and regularly updating project status.

Leveraged strong conceptual background to deliver results-driven ideas through compelling, smart, and strategic copy that can be fully integrated online and offline.Key Contributions: • Managed multiple projects on several campaigns simultaneously while remaining flexible, positive, and detail-oriented through revisions.• Partnered with project teams to understand business objectives and audience demographics.• Tackled projects across all channels, including social, digital, search, TV, print and emerging media.• Made sure copy fit or, even better, pushed the brand.• Figured out who the client is talking to and how to make them care.• Created conceptual and imaginative work based on strategy’s insight.• Presented work to clients, executives, and internal teams.

Drove a globally traded software company’s content strategy and all marketing communications.Key Contributions: • Drove the creation of a go-to-market strategy that generated $14.3M in total pipeline opportunities, resulting in $1.3M in sales.• Creates B2B and B2C marketing campaigns to appeal to various buyer demographics.• Translates complex marketing and business concepts into the clear, concise, and reader-friendly copy.• Directs assigned creative teams and provides art suggestions and editorial direction from concept to completion.• Conceives and creates video scripts while assisting in storyboarding and casting to deliver high-quality lead-generating content.• Managed creative projects from research, conceptualizing, sketching, and design.• Socialized all creative strategies and work with various C-Level executives and other clients.• Content marketing and development for Kigo and RealPage UK.

Devised the strategy and execution planning for all marketing communication deliverables, targeting various audiences and buyers to support demand generation and brand awareness initiatives. Key Contributions: •Researched topics, fact-checked, wrote, and produced marketing collateral for various product groups and corporate programs.•Developed long-term and short-term marketing strategy plans for content asset creation, including web copy, case studies, white papers, sales collateral, email campaigns, and webinars.•Worked with various teams, including senior leadership, to develop strategies for marketing the company’s portfolio of solutions.•Presented and sold ideas to key program stakeholders.•Ensured consistency of messaging and branding across marketing.•Collaborated with design and production teams.•Conducted interviews with internal stakeholders and external clients.•Coordinated, developed, and delivered multiple projects in various mediums that successfully met strict deadlines and were produced on budget.

• Created an original five-page comic book script.• Hired and managed talent to complete the project.• Set deadlines and kept the project on track.• Worked with printer to publish a completed book.

Managed Gartner Insight, a web- and email-based marketing campaign designed to generate quality sales team leads.Key Contributions: • Analyzed data to ascertain trends and areas of the marketing campaign that could be improved.• Worked with stakeholders across events, marketing, sales, and product teams to create lead-generating digital media.• Developed and executed comprehensive events-roadshow marketing and audience acquisition through digital strategy, including web presence, email marketing production, SEM, mobile marketing, social media, and lead generation.• Collaborated with regional marketing directors and managers to better integrate online and offline marketing strategies.• Helped in planning and execution of integrated email marketing campaigns for various audiences and company divisions.• Created an SEO/SEM strategy better suited to current business needs.• Drove social media marketing strategy for the global team in collaboration with corporate social media and communications teams.

Drove all web and email-based content production activity and research initiatives designed to socialize the company’s thought leadership perspectives throughout the technology industry.Key Contributions: •Searched various news sites for proper articles relating to Gartner business areas.•Searched for related Gartner research to be placed with the news articles.•Made sure the various industry sites were kept up-to-date with daily news.•Posted news and updated flash boxes using Gartner’s proprietary web publishing tool.•Edited Blogs and analyst picks to maintain clarity.

• Edited articles translated for grammar, spelling, and over all fluidity.• Copy edited articles to adhere to magazine style and voice.• Kept magazine on strict deadlines.

• Wrote press releases on various manga and anime announcements.• Attended various conventions and acted as a liaison for the company with vendors and reporters.

• Wrote articles for parents in order to help them better understand the video game industry and the games their children play.

• Checked articles translated for grammar, spelling, and overall fluidity.• Kept work flowing from me to edit and art.• Input copy changes directly into InDesign.

• Wrote catalog copy for their silk flower line directed toward florists and other flower buyers.• Checked catalogs and other materials for grammar, spelling, and overall fluidity to cater to the various vendors and customer audiences.

• Wrote reviews of anime and manga on a monthly basis.

• Wrote descriptions for upcoming video games as well as marketing collateral.

• Edited novels translated from Japanese for grammar, spelling and over all fluidity with American English.• Rewrote dialog and descriptions when necessary.• Kept work flowing from translator to myself to the project editor keeping to strict deadlines.

• Rewrote, edited and proofread copy submitted by freelancers to ensure corporate positioning and messaging adherence.• Wrote features and conducted interviews for Playthings about the video game and collector markets.• Made sure documents followed the approved format and style.• Kept articles at a specified word count limit and edited/rewritten them as necessary. • Checked documents for consistency, clarity, and conciseness throughout. • Rewrote press releases for the website.• Traveled to trade shows and other press events to create articles and web content for Playthings.

• Lead Copy Editor for the Unicenter Brand of products and corporate pieces, such as Annual Report and 10-K.• Wrote and rewrote copy submitted by the content team to ensure corporate positioning and messaging adherence.• Proofread documents for grammar/spelling/punctuation. • Made sure documents followed the approved format and style and rewrote them to follow corporate direction. • Checked documents for consistency and clarity throughout. • Verified position and quality of graphics.• Ensured the piece was appropriate for the intended medium and target audience.• Ensured overall quality of marketing efforts. • Created a standardized writing guideline for all writers.• Managed and verified all product names for the entire company.• Maintained and ran the database of computer splash screens.

• Wrote biographies for video game and comic book characters.• Wrote descriptions and reviews for assigned video games.

• Assisted in the day-to-day editing and scheduling of operations.• Found and cultivated freelance talent from various mediums.• Trafficked and track covers, interior art, and manuscripts for 300 titles per year.• Created storylines and new titles in the X-MEN family.• Collaborated on and successfully marketed a new title, MUTANT X, which sold over 100,000 copies upon release.

• Maintained freelancer database on worker status, occupation, availability, and payment rates.• Trafficked all covers, indicias, and interiors until promotion.• Planned reception involving over 1,000 freelancers.• Facilitated the monthly publishing of books.