• Built movie classification AI for an entertainment recommender system using OpenAI ChatGPT API• Created MetricsGeeks.com, an AI Analytics tool that delivers on-demand and scheduled insights using AI• Lead clients reviewing custom Looker Studio dashboards to optimize marketing campaigns and Shopify implementation; key results include a $7+ ROAS across all media • Oversee the implementation, testing, and insight gathering process for 6 advertising agencies and their high-profile clients, including Factory Design Labs, Peter Mayer Advertising, Karsh and Hagan, Audi of America, The North Face, Zatarain’s, Bayer Animal Health and others• Led 6 clients through the GA4 upgrade process including building new KPI-focused reporting• Built a data processing platform on Google Cloud Platform using PubSub streams, Cloud Functions, and Cloud SQL that ingested data from multiple marketing tools and achieved a peak throughput of 111 million events in a single day• Developed a Media Mix Model for Piccadilly Cafeteria, placing media across a variety of channels and in similar patterns across 11 Designated Market Areas (DMA), evaluating findings to determine the correct combination of media channels for each DMA creating $2 million of revenue increase with the same media spend

• Building a new digital analytics platform for all of Target's digital properties, defining the architecture that processes 2 billion events per day and powers all of Target's digital reporting• Guided the implementation of Internal app tracking for over 110 Internal Target applications • Responsible for establishing shared data collection product vision

• Built and managed Target’s Digital Funnel Reporting initiative to surface key changes and insights in digital business performance to Target Leadership• Managed 121 A/B/N and MVT tests across multiple digital feature areas on web and apps• Build a data engineering workflow with Hadoop, Oozie, SQL, and Python that creates an analytical data set and summary analysis for an initiative that integrates customer interactions via the app and web site across 1,800+ store locations

• Planned and executed a custom digital analytics platform that integrated web and app tracking through JavaScript, Hadoop, and Kafka.• Implemented Signal, an analytics tool, on Target’s iPad app to extract insights from unstructured data.

• Constructed a solution that automates the delivery of valuable and actionable digital marketing information through Adobe Analytics to the Audi of America Executive Team, Marketing Managers, and 300 North American dealerships• Created and managed e-commerce launch plan for The North Face including a financial forecast model, 5x growth in the subscriber database and $1,155,000 integrated online and direct media plan• Defined strategy and planning for all Analytics + CRM projects including technical approach and resource allocation in a large cross-functional team

• Managed a 4-person team responsible for all CRM programs, data mining, and predictive analytics• Created Media Mix Model that determines the effect of Internet and direct media on overall activations and the effect of radio, print, TV and OOH in driving Internet and direct activations• Implemented a predictive model for High-Definition programming adoption generating a lift of 4.59 over control groups