Responsible for product management and optimisation of the Three Business digital experience, including managing a team that drives content publishing, CRO, live chat, chatbot, SEO, analytics & insights, and demand generation.Key achievements:- Launching and owning a new live chat platform and introducing the company’s first WhatsApp and chatbot experiences- Accelerating lead generation and engagement on the site with enhanced user journeys and a new digital contact strategy- Launching A/B testing and personalisation for B2B- Introducing a content hub for the creation of business blogs

I managed TMP’s digital capability, providing our clients with strategic and tactical guidance to boost commercial results.Key achievements:- Provided consultancy for major clients, including AWS, Lenovo, VMO2 Business and Xerox.- Led the demand generation operation for a leading HR and payroll provider across Europe, generating the bulk of their leads.- Relaunched the Lenovo Education user experience across EMEA with new user journeys and content that generated a 10x increase in engagement.- Developed a new 'ABM in-a-box' proposition that exceeded the leads target for NTT DATA.

Targeting more than five million UK businesses, I built, managed and evolved the digital demand and optimisation centre I worked at both a strategic and tactical level developing marketing plans and applying digital best practice to acquire, convert and retain customers. This included management and development of the corporate Website, all paid digital marketing (PPC, display, paid social and affiliates), SEO, agency management, content marketing, product launches, analytics and user experience.Key achievements:· Established and managed the Online Marketing team.· Led the digital launch of VMB into the small business and SME sectors and generated over 50% of all sales from c.70,000 leads per year.· Led a major digital transformation initiative to develop and launch eCommerce and through ongoing management and optimisation, generated over 20% of all new customers in the first four years.· Senior stakeholder for the VMB website. · Responsible for the planning and digital activation of all product launches and campaigns, including business mobile and Voom Fibre.· Multi-channel digital activation of the annual Voom competition with Richard Branson and the generation of millions of additional visits to the site.· Launched programmatic and re-targeting display and grew into a channel delivering 20% of all traffic and positively improving brand awareness and leadgen.· Launched the affiliate marketing channel (on comparison and cashback sites) and drove a positive improvement in NPS through the introduction of webchat for sales.

Key achievements:· Doubled pipeline and booked sales from digital channels in my first 12 months.· Drove the business to a digital-first approach for marketing activities.· Brought paid search back in-house to personally manage and undertook extensive SEO activities to drive natural search rankings to page one. · Through the generation of record traffic numbers to the Website, compelling content and closely working with the sales teams and account managers, achieved the company's highest ever numbers of leads and booked sales. · Managed the entire research and selection process for introducing new digital copywriting and marketing agencies and was a key decision maker in the selection process for new CMS and campaign nurture tools.

I was directly responsible for the management of the Interactive Media team and had leadership of strategic and tactical multi-channel projects for dealers, resellers and end-users across EMEA. By managing internal resource and external agencies I had ownership for completing digital marketing projects in over 20 languages and the analysis and reporting of results.Key achievements:· Recruited, developed and managed the Interactive Media team for seven years.· Responsible for the successful management and completion of hundreds of multi-lingual digital marketing projects, including the creation and distribution of millions of emails each year and the planning and production of key areas of the Web site. · Managed the defining of customer journeys across the Website to optimise conversion, including the planning and production of over 25 high-traffic hub pages. · Proactively defined, implemented and managed a new pan-European campaign production process, including selection and introduction of a new online project management tool and recruitment of external resource.

I managed the creation of online content and the production and implementation of content processes and best practises, plus the management of creative projects with design agencies. I was also fully responsible for the delivery and development of the company website, including the training and support of over 400 publishers across EMEA.