Director Of Engagement
CurrentOversaw and implemented church website overhaul launching in August 2023Coordinates the procurement and implementation of the Monday.com Work OSThe in-house expert on the content and architecture for all Bent Tree customer-facing websitesMaintains the Bent Tree App, including direct communication with the app developer Uses Google Analytics to assess online performance, identify site errors and implement solutionsManages the Engagement Ministry budget and oversees the implementation of the Engagement Ministry’s planDevelop, implement, and oversee marketing assets, strategies, and relationships for the churchPlan and oversee promotional calendar for regular and special eventsCompile regular digital communication for various ministries within the churchProvides customer service for website and giving assistancePerforms A/B testing to identify and implement changes based on-site analysisCreates and develops processes, reports, analysis, and analytics to assist ministry needs including decision-making and tracking engagementManages the church database system and analyzes data for decision makingOversees data collection to ensure data integrity, streamlined processes, and no redundancyActs as the Resident Church Management System (CHMS) expert, directing and implementing CHMS across Bent Tree, and primary contact for CHMS provider (Ministry Platform)Provides staff training on church database, Monday Work OS, and online giving systems