Jason Poole Email & Phone Number

Salt Lake City, Ut, Us

Greenville, Wi, Us

In this recent role, I spearheaded comprehensive paid search and shopping initiatives across a corporate brand portfolio encompassing 16 proprietary brands. • Led strategic planning, campaign optimization, and performance analytics to drive sustainable growth and maximize return on ad spend (ROAS). • Created and managed high-performing paid search and paid shopping campaigns, wrote compelling ad copy, and developed impactful marketing strategies.• Engineered robust data collection framework, eliminating reporting discrepancies and enabling precise campaign optimization.• Architected scalable account structure driving revenue growth while maintaining strong ROAS.• Developed custom Google Sheets and Looker Studio dashboards, delivering critical performance insights.• Led contracted agency relationships, ensuring alignment with strategic objectives and successful project delivery.

Lehi, Utah, Us

During this time, I orchestrated global digital marketing operations across 17 countries for a $2B enterprise, encompassing paid search, display, video, paid shopping, and social media initiatives. • Developed comprehensive marketing strategies while managing US and Singapore-based teams. • Established performance measurement frameworks and guided international market expansion.• Directed paid advertising campaigns generating $250M+ incremental revenue growth over 5-year period.• Managed multi-platform campaigns across Google Ads and Microsoft Advertising in 17 markets.• Pioneered multi-source model enabling first-time channel performance attribution and analysis.• Cultivated strategic partnerships with APAC and AMER markets to drive SEM adoption and growth.

Lehi, Utah, Us

In this capacity, I executed comprehensive paid search strategies encompassing campaign management, copywriting, and performance analytics. • Implemented data-driven approaches to optimize campaign performance and strengthen market position.• Designed an analytics system that transformed campaign data into actionable insights.• Implemented enhanced data accuracy protocols improving reporting reliability.• Generated over a million-dollar sales volume through strategic multi-platform advertising.• Fostered cross-functional collaboration driving successful project outcomes.

Anaheim, California, Us

While with Layer8 Training, I led and implemented all digital marketing initiatives encompassing paid search, email marketing, social media, and tradeshow activities for the cybersecurity training organization. • Developed data-driven strategies while managing all digital assets and vendor relationships. • Leveraged data collection and analysis to significantly increase company profits.• Increased click-through rates by 250% while reducing cost per lead by 60% through an optimized PPC strategy.• Engineered automated data collection system integrating class schedules and business analytics.• Directed tradeshow marketing, including booth design, collateral, and logistics coordination.• Managed digital marketing budgets and vendor partnerships to maximize ROI.

In this early capacity, I directed comprehensive paid search and affiliate marketing programs, including SEM, PPC, display, contextual, and remarketing initiatives. • Developed business intelligence systems that processed 5M+ data points from 31 sources to drive strategic decision-making.• Engineered business intelligence platform analyzing millions of data points.• Established digital marketing budgets and program management frameworks.• Optimized website conversion rates through strategic landing page development.

Worked strategically to manage the marketing campaigns of the three subsidiary companies (OnRamp Trailer, EQUINOX Leasing and EQUINOX Owner-Operator Solutions) as well as the corporate entity. The objectives for my current position were to take a strategic approach to the overall wellness of the marketing activities within our selected industry, position the company as the authority in our market space as well as work with the executive team to facilitate growth of the company.

Deeply involved with many different aspects of marketing and business management including internet marketing (PPC and SEO), email marketing, e-commerce management, affiliate programs, project management, customer service, business and educational sales as well as the design, development and management of different software and digital products. Key player in doubling sales for 5 consecutive years which required growing the company year after year to handle the demand for our products. Demonstrated success in various positions until achieving the position of Executive Director.

Master Of Business Administration - Mba, Business & E-Commerce Management

Bachelor Of Science - Bs, Computer Engineering Technology