Digital Manager
Current• Lead and define the roadmap of digital across key areas – optimization of digitalinvestment on SEM, Biddable Media, Display, Social Media and Remarketing strategy.• Create and deliver digital media solutions blending strategy, innovations & insights withcreative excellence to achieve a brand’s marketing objective.• Act as a catalyst between planning, social/content, tech/creative and performance mediateams to drive overall digital excellence.• Working with key agency clients directly to lead their digital propositions going forward.• Be the consultant and provide digital expertise inputs to the planning and execution ofdigital marketing activities from content planning on website, online advertising, socialmedia, SEM, mobile, CRM and other digital communication platforms.• Be up to date about latest digital trends and local digital insights and ensuring this isimplemented across the different digital touchpoints. Knows where to find the right digitaltarget audience and provide strategic recommendation on digital planning.• Ensure complete support in the activation of digital campaigns to hit and exceed clients’expectations/agreed KPIs.• Support new business pitch work, whenever required.• Conducting digital 101 sessions for internal team as well as clients.• Setting digital SOPs in place to deliver best in class digital campaigns and results.• Improving digital capabilities of planning teams – driving operational excellence.