➡️ Collaborate with the respective marketing communications professionals to evaluate copy editing needs on a project-by-project basis. ➡️ Review and ensure appropriate use of trademarks and accurate trademark listing in boilerplates. ➡️ Provide feedback to stakeholders regarding improvement of copy assets.

➡️ Wrote or edited more than 1,000 content projects for a variety of clients targeting diverse audiences, including social media posts, marketing emails, blog posts, web copy, articles, white papers, books, and press releases➡️ Contract regularly with marketing agencies to produce copy for clients in tech, manufacturing, financial services, medical, and education sectors

➡️ Directed the creation and editing of copy across all marketing channels for a leading document management SaaS company serving a global client base, including video and animation, email, social media, public relations, product collateral, online content, and advertising➡️ Managed creative projects using Asana and other project tools, including a major company brand-shift realignment, delivering all content ahead of schedule➡️ Supervised 1-3 contract writers, voice-over artists, and consultants in the generation of brand-consistent, lead-targeted projects, including a video project that increased website engagement by 35%➡️ Conducted internal and external interviews with executives, thought leaders, subject matter experts, and customers to create compelling case studies, blog posts, testimonials, and other thought leadership content that helped exceed quarterly demand generation targets by 25%➡️ Partnered with SEO manager to optimize copy company-wide for maximum lead generation using Semrush and other tools, resulting in 35% increase in organic search results➡️ Collaborated with diverse marketing professionals to consistently achieve 125% to goal for quarterly qualified-marketing-leads➡️ Created and maintained corporate-wide editorial style guidelines used by more than 500 employees

➡️ Drafted and edited engaging, optimized copy for a wealth-management company serving high-wealth clients across North America, ensuring consistency with brand voice and tone in thought leadership, headlines, teaser copy, and promotional copy for web and email➡️ Collaborated with executive-level stakeholders to refine and optimize content, including whitepapers and tax forecasting reports➡️ Copy-edited all materials before publishing according to in-house editorial style guide, including several investor reports, economic forecasts, and social copy

➡️ Created more than 1,000 daily news articles and blog posts covering the commercial Unmanned Aerial Vehicle (drone) technology sector➡️ Executed SEO-optimization best practices for all posts➡️ Interviewed executive-level stakeholders, including tech CEOs and subject-matter experts from across the global drone industry

➡️ Wrote and edited integrated marketing copy projects for agency client Microsoft, including daily social media posts, e-books, white papers, blog posts, and infographics➡️ Interviewed corporate stakeholders to drive brand awareness and lead generation

➡️ Supervised a team of 5-7 marketing professionals in the creation of brand-focused or internal communication projects for a luxury private lifestyle club and resort➡️ Created, optimized, and maintained the company’s website and social media plan from the ground up, resulting in membership growth of 35% between 2013 and 2016➡️ Developed and implemented membership sales and marketing strategies driving 25% growth in annual memberships, including advertising, sales email, event-driven, and web campaigns➡️ Consistently exceeded departmental revenue and budget goals by recruiting between 20-30 new members each year, resulting in revenue increases of up to $150,000 in initiation fees and dues➡️ Oversaw the development and execution of annual media and advertising campaigns, and coordinated all external communication processes, including print, digital, social media, video, design elements, and logos

➡️ Taught 1-2 units of Introduction to Journalism per semester➡️ Built and maintained online learning modules using innovative, educational technologies➡️ Presented discussions, case studies and lectures using multimedia tools

➡️ Managed a department of 17 journalism professionals for five regional online and print news organizations➡️ Ensured accuracy and editorial style for all content➡️ Maintained accurate production deadlines for all print projects ➡️ Created and executed social-media programs for all news organizations➡️ Coached writers and editors concerning proper communications standards➡️ Edited and updated online content, restructured website templates and design.