Jason Pummill Email & Phone Number

Washington D.C. Metro Area

Greater Seattle Area

Greater Seattle Area

Greater Minneapolis-St. Paul Area

Created and managed up-market integrated marketing campaigns, which included strategy, development, execution, measurement and optimization. I also worked closely with the sales team in a sales enablement role to better define our inbound and outbound sales processes, workflows and presentations. That included managing all sales data, sales goals, and reporting dashboards. Lastly, I managed all lead generation and content creation for up-market programs including owned, earned and paid media.

Kansas City, Missouri Area

Managed the development, execution and optimization of all new growth and acquisition efforts with the goal to maximize ROI utilizing a cross-channel approach. This included all inbound and outbound marketing programs with a specific focus on digital. 50% of new customers were acquired through online programs using PPC, SEO, social media, display and email marketing. The other 50% were acquired through offline efforts such as direct mail, phone calls and tradeshows. Part of my job was to better integrate these two functions and automate the funnel using lead scoring and lead ranking.

Overland Park, Ks

Led a talented marketing and sales team in the generation, execution, measurement, analysis and optimization of inbound/outbound demand generation programs. Utilized sales and marketing automation programs to generate, capture, nurture, qualify and assign leads across 32 unique industries. Targeted, segmented and profiled prospects in order to drive the proper messaging in relation to our solutions and the needs of the prospects. Scored and tracked all activity to ensure continued optimization.

Leawood, Ks

Developed, executed, measured and optimized digital marketing and demand generation programs at both the corporate and individual agent/advisor level. Managed a digital marketing team overseeing day-to-day digital marketing operations including marketing automation, campaign management, nurture marketing, app development, website management, video development and more. Consulted with agents/advisors on digital marketing initiatives including brand development, web design, search marketing, email marketing, mobile, social media and content strategies.

Kansas City, Mo

Led a team of email analysts and account managers focused on optimizing email revenue growth utilizing targeted campaigns for publishing partners in excess of $1.5 million in monthly revenue. Managed the on-going growth & relationship of publishing partners, maintained CAN-SPAM compliance and kept up with ISP best practices. Compiled performance metrics to generate and implement strategies to achieve and sustain deliverability through user engagement thus increasing CTR while reducing list attrition and complaints. Interviewed, hired and developed new team members both locally and remotely through daily calls and weekly one-on-one meetings held in person or through video conference.

Overland Park, Ks

Digital program specialist with an emphasis on website development, SEO, SEM, PPC, email marketing, mobile media and social media marketing. Supported brands in developing engaging digital media strategies unique to their brand that built online awareness, started conversations and increased brand equity. Directly managed top clients such as the U.S. Army, Procter & Gamble and Applebee’s while supporting other Account Executives and consulting with clients such as Allstate, The Salvation Army and The American Red Cross. Also managed and assisted with the internal marketing for Summit including social media, newsletters, blogs and search marketing.

Overland Park, Ks

Interviewed, hired and developed account teams to manage $12 million in accounts that included SEO, SEM, PPC, IYP, Direct Mail, Email Marketing and Print Yellow Pages. Developed and presented new business pitches and learning seminars to groups of up to 300+. Prepared and tracked annual budget projections as well as quarterly budgets reports. Supported a client list including FASTSIGNS International, Best Buy, American Airlines, Pella Windows, Clearwire and CARQUEST Auto Parts.

Lenexa, Ks

Led a team of three Account Managers and Marketing Coordinators in developing and executing compelling communication strategies for national accounts such as the U.S. Army and Applebee’s International, Inc. Managed all aspects of local, national and event specific marketing initiatives for new market penetration, market development, competitive intrusions and public relations.

Overland Park, Ks

Led a team of analysts in collecting and interpreting operational data for 25 markets to establish pattern recognition for the identification and resolution of wireless platform issues.

Bachelor Of Science, Marketing

Activities and Societies: Phi Sigma Kappa

Bachelor Of Fine Arts (Bfa), Art, Design, Illustration, Painting, Graphic Design