Jason Randolph

Jason Randolph Email and Phone Number

Fractional CMO @ Estoy
Chicago, IL, US
Jason Randolph's Location
Chicago, Illinois, United States, United States
Jason Randolph's Contact Details
About Jason Randolph

I help financial companies explain complex messages that delight traders in the final experience. With over 17 years of experience as a retail trading marketing leader, I have helped to build and lead growth marketing and go-to-market product strategy in the financial industry, focusing on financial trading. I have also helped the last four Fintech firms I worked for to be acquired, with a combined investment of over $1.7B, ranging from $125M to $1B acquisitions.I have marketed every major financial trading asset class in 30 countries, from $4B+ global financial trading firms to early-stage Fintech brokerages. Currently, I work closely with brand leadership to scale financial trading firms, applying the same marketing discipline and tactics employed by start-up teams to accelerate product growth in high-growth tech brands and large financial firms.My brand work includes not only brand strategy but also overseeing the tactical execution of various growth marketing initiatives, including heavy involvement in-app marketing and all digital marketing channels.• Positioned and marketed every financial asset class from forex, CFDs, binary options, futures, options, crypto to structured notes and stocks. • Financial brands helped scale marketing: Charles Schwab, IG Group, Nadex, NinjaTrader, optionsXpress, Tradespoon, Tradovate, PFGBest, Halo Investing, Edward Jones, Blockchain.com, and OTC Trading.

Jason Randolph's Current Company Details
Estoy

Estoy

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Fractional CMO
Chicago, IL, US
Jason Randolph Work Experience Details
  • Estoy
    Fractional Cmo
    Estoy
    Chicago, Il, Us
  • Tradier, Inc.
    Senior Vice President Marketing & Strategic Growth
    Tradier, Inc. Dec 2023 - Present
    Charlotte, Nc, Us
    Lead all marketing across multiple channels. Report to the CEO.
  • Trendspider Llc
    Vp Partnerships Trendspider & Gm Of Signalstack Product
    Trendspider Llc Apr 2023 - Dec 2023
    Chicago, Illinois, Us
    I led partnership development for TrendSpider and was the General Manager for the SignalStack product. We empower traders with the ability to automate their trading strategies.
  • Ninjatrader
    Lead Digital Growth Marketing
    Ninjatrader Apr 2021 - Apr 2023
    Chicago, Illinois, Us
    Manage digital media across all channels for Tradovate and NinjaTrader retail futures trading brands.• Manage app marketing (Android and Apple), paid search (PPC) banner ads, partner sites, and social media across Twitter Reddit and Facebook• Manage $20M+ budget annually• Optimized A/B test across creative and landing pages• Support promotions of futures and crypto marketing• Created brand relaunch and integrations between both digital brands
  • Blockchain.Com
    Global Marketing Lead | Trading Exchange
    Blockchain.Com Dec 2022 - Feb 2023
    London, London, Gb
    Led marketing for the trading exchange side of the business. Unfortunately, I was laid off, along with 24% of the company.• Built integrations and messaging between wallet and trading exchange users• Led strategy across the development, marketing, and product teams• Created cross-sell customer journeys with key messaging
  • Tradovate, Llc
    Head Of Marketing - (Acquired By Ninjatrader For $115 In 2022)
    Tradovate, Llc Apr 2019 - Jun 2022
    Delaware, Ohio, Us
    Grew the Tradovate brand from a small startup to a market-leading Futures brokerage resulting in an acquisition.• Managed Tradovate brand positioning, resulting in being rated the #1 Futures broker by TradingView• Profitably scaled the monthly marketing budget from $5,000 per month to over 7 figures• Grew partnerships with top exchanges, including the CME and Coinbase• Developed customer journey across in-app messaging, Email, and remarketing• Created pricing strategies and promotions• Managed all growth media marketing across 15 media channels for the Tradovate and NinjaTrader brands.
  • Ig
    Senior Corporate Strategy & Marketing Consultant (Nadex Acquired For $216M By Crypto.Com)
    Ig Jun 2020 - Aug 2021
    London, England, Gb
    Led holistic strategic client engagement projects across internal and external communication channels at IG Group and Nadex, with a focus on leading Marcom projects around client engagement and acquisition. Supported product growth and launches for Crypto, Forex, Binary Options, and Futures products.Worked across the Nadex U.S. trading exchange and IG global brands, leading projects with teams across the U.S., Poland, South Africa, India, and England.Focused on product/platform marketing growth:• Conducted customer segmentation research and mapping• Built an entire 40-touchpoint customer journey map and executed it• Owned the Nadex derivatives trading exchange website• Developed all new communication content and storytelling• Led marketing components of the global platform integration project between the IG Group Trading Platform and the Nadex Platform• Cross-promoted Forex, Commodities, Binary Options, and new Crypto assets to IG and Nadex customers
  • Founder Institute
    Research Fellowship
    Founder Institute Jan 2020 - Jan 2021
    Palo Alto, Ca, Us
    The research project focused on analyzing cultural and economic conditions promoting local entrepreneurship and innovation in the counties, at all levels of education and business. The key area of interest centers around improving the access of highly talented, yet impoverished individuals to sell directly in Western markets.
  • Founder Institute
    Co-Director
    Founder Institute Jan 2019 - Feb 2020
    Palo Alto, Ca, Us
    The Founder Institute is the world’s premier pre-seed startup accelerator, with chapters across 180+ cities & Graduates that have built companies exceeding $20B in estimated value.
  • Entrepreneurs'​ Organization
    Board Member (Mentorship Chair)
    Entrepreneurs'​ Organization Nov 2016 - Jun 2018
    Alexandria, Va, Us
    The Entrepreneurs' Organization (EO) - for entrepreneurs only - is a dynamic, global network of 9,500 running $1M+ businesses in 43 countries. Founded in 1987 by a group of entrepreneurs, EO is the catalyst that enables entrepreneurs to learn and grow from each other, leading to greater business success and enriched personal life.
  • Adshift
    Co-Founder | President And Head Of Product (Acquired In 2016)
    Adshift Nov 2012 - Dec 2016
    Chicago, Il, Us
    Founded fast-growing 15 team member digital marketing agency and ADSHIFT, a proprietary SaaS digital media optimization platform, which raised $650K in venture capital from Pritzker-Lind Fund and was acquired in 2016 (www.crunchbase.com/organization/adshift)• Surpassed 40+ clients including 1-800Flowers, Cushman & Wakefield, Kumon, Backcountry, and Northern Trust• Grew firm to billing over $1M ARR and built the team from 2 to over 15 employees across tech and marketing departments• Product owner of ADSHIFT, managed a team of 4 developers. I ran product development including feature roadmap prioritization with an Agile SCRUM approach• Developed product marketing for ADSHIFT including go-to-market strategy, positioning, and sales enablement • Orchestrated key partnerships with Translations.com and BoostMedia focused on cross-selling and co-marketing• Featured in Built In Chicago as one of the “13 companies that make Chicago a booming Adtech hub”(builtinchicago.org/2016/08/05/chicago-adtech-companies)
  • Charles Schwab
    Digital Growth And Product Marketing Manager
    Charles Schwab Nov 2010 - Oct 2012
    Westlake, Texas, Us
    Focused on SaaS retail retirement investing and trading platforms optionsXpress, ®StreetSmart Edge® and Xtend® • Oversaw $20M+ annual media budget with P&L responsibility• Managed multiple agency relationships; internal liaison across sales, legal, development and executive teams • Coordinated and implemented media, brand assets, and positioning during the optionsXpress (OXPS) acquisition • Managed channels including PPC, SEO, display banner ad buying, and optimizing lead flow analytics• Exceeded primary goal of new trading account registrations by 20% YoY• Supervised digital acquisition through paid media, sales collateral and conversion analytics • Lead acquisition marketing campaigns and growth strategy across the USA, Europe, Singapore, and Canada• Worked on affiliate programs, product research, and built email marketing initiatives • Managed Martech platforms Omniture's Test and Target, Site Catalyst, Google Analytics, Google Tag Manager, Marketo, Commission Junction, DoubleClick, and Marin Software
  • Optionsxpress
    Digital Marketing Manager (Optionsxpress Acquired By Charles Schwab For $1B In 2010)
    Optionsxpress Nov 2009 - Oct 2010
    Lead $20M of an annual growth marketing budget across affiliate marketing, PPC, display, landing page management. Managed multiple agencies and managed core accounts.
  • Cramer Krasselt
    Digital Marketing & Analytics Manager
    Cramer Krasselt Mar 2008 - Nov 2009
    Chicago, Il, Us
    The second largest independent marketing agency in the U.S. Leading growth marketing: Led digital acquisitions strategy and execution for Edward Jones, Transunion, Porsche, AirTran Airways, Sealy, to name a few of the brands.
  • Pfgbest
    Head Of Trader Marketing
    Pfgbest Aug 2007 - Jul 2008
    Chicago, Il, Us
    First SaaS commodities trading platform for Futures and Forex markets. • Led product positioning, marketing strategy and digital media programs across email, SEM, SEO, and display• Increased digital marketing leads YOY by 200% and decreased the cost per lead by 30%• Built webinar and email marketing lead generation program that generated over 2,000 new leads per month• Directed new sales messaging and collateral development• Implemented a dynamic lead tracking and routing CRM
  • J. Walter Thompson Worldwide
    Digital Marketing Project Manager
    J. Walter Thompson Worldwide Aug 2006 - Jun 2008
    New York, Ny, Us
    Global marketing agency under WPP Holding Company • Managed the execution of SEM and online display campaigns for Texas Instruments and CDW• Built workflow processes used across creative, account management and media departments
  • 22Squared
    Assistant Digital Media Planner
    22Squared Oct 2005 - Aug 2006
    Atlanta, Ga, Us
    * Executed media plans for AT&T display, search and email campaigns* Optimized display and email campaigns based on new lead generation metrics

Jason Randolph Skills

Leadership Sharing Economy Direct Marketing E Commerce Media Buying Social Media Strategic Partnerships Web Marketing Blockchain.com Wallet Blockchain.com Exchange Online Marketing Digital Strategy Account Management Bitcoin Start Ups Mobile Marketing Digital Media Market Research Web Analytics Digital Marketing Advertising Integrated Marketing Lead Generation Google Adwords Seo Strategy Media Planning Interactive Marketing Online Advertising Interactive Advertising Entrepreneurship Marketing Creative Strategy Search Engine Marketing Search Advertising Google Analytics Cryptocurrency Social Media Marketing App Marketing Sem Landing Page Optimization Display Advertising Management Pay Per Click Analytics Marketing Strategy Blockchain.com Explorer Ppc

Jason Randolph Education Details

  • Harvard University
    Harvard University
    Business/Managerial Economics
  • Georgia State University - J. Mack Robinson College Of Business
    Georgia State University - J. Mack Robinson College Of Business
    Marketing

Frequently Asked Questions about Jason Randolph

What company does Jason Randolph work for?

Jason Randolph works for Estoy

What is Jason Randolph's role at the current company?

Jason Randolph's current role is Fractional CMO.

What is Jason Randolph's email address?

Jason Randolph's email address is jr****@****ail.com

What is Jason Randolph's direct phone number?

Jason Randolph's direct phone number is +131275*****

What schools did Jason Randolph attend?

Jason Randolph attended Harvard University, Georgia State University - J. Mack Robinson College Of Business.

What skills is Jason Randolph known for?

Jason Randolph has skills like Leadership, Sharing Economy, Direct Marketing, E Commerce, Media Buying, Social Media, Strategic Partnerships, Web Marketing, Blockchain.com Wallet, Blockchain.com Exchange, Online Marketing, Digital Strategy.

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