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I help financial companies explain complex messages that delight traders in the final experience. With over 17 years of experience as a retail trading marketing leader, I have helped to build and lead growth marketing and go-to-market product strategy in the financial industry, focusing on financial trading. I have also helped the last four Fintech firms I worked for to be acquired, with a combined investment of over $1.7B, ranging from $125M to $1B acquisitions.I have marketed every major financial trading asset class in 30 countries, from $4B+ global financial trading firms to early-stage Fintech brokerages. Currently, I work closely with brand leadership to scale financial trading firms, applying the same marketing discipline and tactics employed by start-up teams to accelerate product growth in high-growth tech brands and large financial firms.My brand work includes not only brand strategy but also overseeing the tactical execution of various growth marketing initiatives, including heavy involvement in-app marketing and all digital marketing channels.• Positioned and marketed every financial asset class from forex, CFDs, binary options, futures, options, crypto to structured notes and stocks. • Financial brands helped scale marketing: Charles Schwab, IG Group, Nadex, NinjaTrader, optionsXpress, Tradespoon, Tradovate, PFGBest, Halo Investing, Edward Jones, Blockchain.com, and OTC Trading.
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Fractional CmoEstoyChicago, Il, Us -
Senior Vice President Marketing & Strategic GrowthTradier, Inc. Dec 2023 - PresentCharlotte, Nc, UsLead all marketing across multiple channels. Report to the CEO. -
Vp Partnerships Trendspider & Gm Of Signalstack ProductTrendspider Llc Apr 2023 - Dec 2023Chicago, Illinois, UsI led partnership development for TrendSpider and was the General Manager for the SignalStack product. We empower traders with the ability to automate their trading strategies. -
Lead Digital Growth MarketingNinjatrader Apr 2021 - Apr 2023Chicago, Illinois, UsManage digital media across all channels for Tradovate and NinjaTrader retail futures trading brands.• Manage app marketing (Android and Apple), paid search (PPC) banner ads, partner sites, and social media across Twitter Reddit and Facebook• Manage $20M+ budget annually• Optimized A/B test across creative and landing pages• Support promotions of futures and crypto marketing• Created brand relaunch and integrations between both digital brands -
Global Marketing Lead | Trading ExchangeBlockchain.Com Dec 2022 - Feb 2023London, London, GbLed marketing for the trading exchange side of the business. Unfortunately, I was laid off, along with 24% of the company.• Built integrations and messaging between wallet and trading exchange users• Led strategy across the development, marketing, and product teams• Created cross-sell customer journeys with key messaging -
Head Of Marketing - (Acquired By Ninjatrader For $115 In 2022)Tradovate, Llc Apr 2019 - Jun 2022Delaware, Ohio, UsGrew the Tradovate brand from a small startup to a market-leading Futures brokerage resulting in an acquisition.• Managed Tradovate brand positioning, resulting in being rated the #1 Futures broker by TradingView• Profitably scaled the monthly marketing budget from $5,000 per month to over 7 figures• Grew partnerships with top exchanges, including the CME and Coinbase• Developed customer journey across in-app messaging, Email, and remarketing• Created pricing strategies and promotions• Managed all growth media marketing across 15 media channels for the Tradovate and NinjaTrader brands. -
Senior Corporate Strategy & Marketing Consultant (Nadex Acquired For $216M By Crypto.Com)Ig Jun 2020 - Aug 2021London, England, GbLed holistic strategic client engagement projects across internal and external communication channels at IG Group and Nadex, with a focus on leading Marcom projects around client engagement and acquisition. Supported product growth and launches for Crypto, Forex, Binary Options, and Futures products.Worked across the Nadex U.S. trading exchange and IG global brands, leading projects with teams across the U.S., Poland, South Africa, India, and England.Focused on product/platform marketing growth:• Conducted customer segmentation research and mapping• Built an entire 40-touchpoint customer journey map and executed it• Owned the Nadex derivatives trading exchange website• Developed all new communication content and storytelling• Led marketing components of the global platform integration project between the IG Group Trading Platform and the Nadex Platform• Cross-promoted Forex, Commodities, Binary Options, and new Crypto assets to IG and Nadex customers -
Research FellowshipFounder Institute Jan 2020 - Jan 2021Palo Alto, Ca, UsThe research project focused on analyzing cultural and economic conditions promoting local entrepreneurship and innovation in the counties, at all levels of education and business. The key area of interest centers around improving the access of highly talented, yet impoverished individuals to sell directly in Western markets. -
Co-DirectorFounder Institute Jan 2019 - Feb 2020Palo Alto, Ca, UsThe Founder Institute is the world’s premier pre-seed startup accelerator, with chapters across 180+ cities & Graduates that have built companies exceeding $20B in estimated value. -
Board Member (Mentorship Chair)Entrepreneurs' Organization Nov 2016 - Jun 2018Alexandria, Va, UsThe Entrepreneurs' Organization (EO) - for entrepreneurs only - is a dynamic, global network of 9,500 running $1M+ businesses in 43 countries. Founded in 1987 by a group of entrepreneurs, EO is the catalyst that enables entrepreneurs to learn and grow from each other, leading to greater business success and enriched personal life. -
Co-Founder | President And Head Of Product (Acquired In 2016)Adshift Nov 2012 - Dec 2016Chicago, Il, UsFounded fast-growing 15 team member digital marketing agency and ADSHIFT, a proprietary SaaS digital media optimization platform, which raised $650K in venture capital from Pritzker-Lind Fund and was acquired in 2016 (www.crunchbase.com/organization/adshift)• Surpassed 40+ clients including 1-800Flowers, Cushman & Wakefield, Kumon, Backcountry, and Northern Trust• Grew firm to billing over $1M ARR and built the team from 2 to over 15 employees across tech and marketing departments• Product owner of ADSHIFT, managed a team of 4 developers. I ran product development including feature roadmap prioritization with an Agile SCRUM approach• Developed product marketing for ADSHIFT including go-to-market strategy, positioning, and sales enablement • Orchestrated key partnerships with Translations.com and BoostMedia focused on cross-selling and co-marketing• Featured in Built In Chicago as one of the “13 companies that make Chicago a booming Adtech hub”(builtinchicago.org/2016/08/05/chicago-adtech-companies) -
Digital Growth And Product Marketing ManagerCharles Schwab Nov 2010 - Oct 2012Westlake, Texas, UsFocused on SaaS retail retirement investing and trading platforms optionsXpress, ®StreetSmart Edge® and Xtend® • Oversaw $20M+ annual media budget with P&L responsibility• Managed multiple agency relationships; internal liaison across sales, legal, development and executive teams • Coordinated and implemented media, brand assets, and positioning during the optionsXpress (OXPS) acquisition • Managed channels including PPC, SEO, display banner ad buying, and optimizing lead flow analytics• Exceeded primary goal of new trading account registrations by 20% YoY• Supervised digital acquisition through paid media, sales collateral and conversion analytics • Lead acquisition marketing campaigns and growth strategy across the USA, Europe, Singapore, and Canada• Worked on affiliate programs, product research, and built email marketing initiatives • Managed Martech platforms Omniture's Test and Target, Site Catalyst, Google Analytics, Google Tag Manager, Marketo, Commission Junction, DoubleClick, and Marin Software -
Digital Marketing Manager (Optionsxpress Acquired By Charles Schwab For $1B In 2010)Optionsxpress Nov 2009 - Oct 2010Lead $20M of an annual growth marketing budget across affiliate marketing, PPC, display, landing page management. Managed multiple agencies and managed core accounts. -
Digital Marketing & Analytics ManagerCramer Krasselt Mar 2008 - Nov 2009Chicago, Il, UsThe second largest independent marketing agency in the U.S. Leading growth marketing: Led digital acquisitions strategy and execution for Edward Jones, Transunion, Porsche, AirTran Airways, Sealy, to name a few of the brands. -
Head Of Trader MarketingPfgbest Aug 2007 - Jul 2008Chicago, Il, UsFirst SaaS commodities trading platform for Futures and Forex markets. • Led product positioning, marketing strategy and digital media programs across email, SEM, SEO, and display• Increased digital marketing leads YOY by 200% and decreased the cost per lead by 30%• Built webinar and email marketing lead generation program that generated over 2,000 new leads per month• Directed new sales messaging and collateral development• Implemented a dynamic lead tracking and routing CRM -
Digital Marketing Project ManagerJ. Walter Thompson Worldwide Aug 2006 - Jun 2008New York, Ny, UsGlobal marketing agency under WPP Holding Company • Managed the execution of SEM and online display campaigns for Texas Instruments and CDW• Built workflow processes used across creative, account management and media departments -
Assistant Digital Media Planner22Squared Oct 2005 - Aug 2006Atlanta, Ga, Us* Executed media plans for AT&T display, search and email campaigns* Optimized display and email campaigns based on new lead generation metrics
Jason Randolph Skills
Jason Randolph Education Details
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Harvard UniversityBusiness/Managerial Economics -
Georgia State University - J. Mack Robinson College Of BusinessMarketing
Frequently Asked Questions about Jason Randolph
What company does Jason Randolph work for?
Jason Randolph works for Estoy
What is Jason Randolph's role at the current company?
Jason Randolph's current role is Fractional CMO.
What is Jason Randolph's email address?
Jason Randolph's email address is jr****@****ail.com
What is Jason Randolph's direct phone number?
Jason Randolph's direct phone number is +131275*****
What schools did Jason Randolph attend?
Jason Randolph attended Harvard University, Georgia State University - J. Mack Robinson College Of Business.
What skills is Jason Randolph known for?
Jason Randolph has skills like Leadership, Sharing Economy, Direct Marketing, E Commerce, Media Buying, Social Media, Strategic Partnerships, Web Marketing, Blockchain.com Wallet, Blockchain.com Exchange, Online Marketing, Digital Strategy.
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