Jason Dyer Email and Phone Number
Texas, United States
Jason Dyer's Location
Dallas-Fort Worth Metroplex, United States, United States
Jason Dyer's Contact Details
Jason Dyer work email
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Jason Dyer personal email
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Jason Dyer phone numbers
About Jason Dyer
I help frustrated CEOs regain their competitive advantage. With 25+ years of success at B2B and B2C companies, I excel at aligning sales, marketing, and product teams around brand positioning based on sharp competitive analysis and customer insights. My experiences as a “fixer” leading marketing for large enterprise brands first kindled my growth focus. I have been consistently tapped to build new products and grow revenue for challenger brands within leading telecom, mobile phone, and software companies. Today, that focus is reflected in successful demand engines built to support growth for several B2B SaaS technology clients.Backed by over 100 battle-tested Chief Outsiders CMO and CSO colleagues across industries, I offer tailored solutions to each client's unique challenges with a 30-day guarantee that eliminates the risk found in other fractional or agency solutions.
Jason Dyer's Current Company Details
Jason Dyer Work Experience Details
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Interim And Fractional CmoChameleon CollectiveTexas, United States
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Fractional Chief Marketing OfficerChief Outsiders Feb 2022 - PresentHouston, Tx, UsHeadline: One of 120+ CMO and CSO colleagues who help small and mid-market companies generate new growth.Over the last 25 years, I have operated at the intersection of product, marketing, and sales as the guy a business remove marketing frustration. I have always been the fixer. Even at large companies like Nortel and Nokia, I was regularly brought in to create change, scratching and clawing for resources and results. Now, I bring that expertise to small and mid-market growth companies through Chief Outsiders.Chief Outsiders enables CEOs to tap the skills of a top CMO quarterback without the long-term commitment. Instead of investing time and effort to hire an unknown and expensive CMO or a one-dimensional agency, Chief Outsiders instantly brings in a multi-faceted and experienced part-time CMO who can help a business pivot. So, what's got your business stuck? Contact me, and let's discuss how to fix it: https://calendly.com/jdyer1510/20-minutes-with-jason-dyer. -
Fractional CmoChief Outsiders Nov 2023 - Feb 2024Houston, Tx, UsFleet Solutions Company: Led Marketing Segmentation and Ideal Customer Profile development for the company's launch of a new SaaS workflow management tool.
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Fractional CmoChief Outsiders Mar 2022 - Oct 2023Houston, Tx, UsB2B SaaS Company: Developed marketing insights, strategy, and demand generation funnel from scratch, including an Account-based Marketing playbook for a price optimization solution serving wholesalers and distributors.
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Fractional CmoChief Outsiders Mar 2023 - May 2023Houston, Tx, UsMedia Industry: Marketing Insights (Voice Of the Customer) analysis and acquisition campaign to identify and acquire pilot companies for a new software product from a newspaper and media publishing software provider.
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Fractional CmoChief Outsiders Jul 2022 - Jan 2023Houston, Tx, UsReal Estate: Marketing insights, strategy development, MarTech assessment, IT outsourcing, and interim COO support for a fast-growing Real Estate market maker.
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Fractional CmoChief Outsiders Apr 2022 - Nov 2022Houston, Tx, UsNon-Profit: Marketing strategy and demand generation pilot to acquire new professional associations under management.
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Product Led Growth LeaderChief Outsiders Apr 2022 - Nov 2022Houston, Tx, UsB2B SaaS: Led Product-Led Growth strategy for a project management software company regarding a new product launch.
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Interim Vp MarketingChief Outsiders Mar 2022 - Jul 2022Houston, Tx, UsEducation Industry: Interim VP Marketing leading demand generation for international online and in-person coding education provider serving consumers and enterprise clients.
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VistageVistage Worldwide, Inc. Nov 2022 - PresentSan Diego, California, UsTrusted Advisor: Top leaders in professional services, such as accounting, law, and marketing, who advise and counsel Vistage CEOs and business leaders. -
Chief Marketing OfficerHighwater Labs Feb 2024 - PresentHeadline: AI Entrepreneur with two co-founders. Lead all aspects of marketing, from insights to strategy to execution, for the inventor of EnterpriseGPT - a secure AI platform that goes beyond simple task-oriented solutions to transform enterprise operations. With EnterpriseGPT, the promise of AI is secure. -
Chief Marketing OfficerTruespot - It Starts With Location... Aug 2015 - PresentHeadline: IoT Entrepreneur solving asset location problems with respected former colleagues. We developed TrueSpot to place location data at the core of a solution that helps auto dealers find keys, track cars, and map processes. We use decades of mobile technology experience and apply it to analog problems for a business model facing disruption. I lead all aspects of marketing, from the strategic to the tactical. • Developed the market position and brand identity, including naming, brand marks, colors, typography, and tone. • Created and manage all marketing communications and sales support materials, including the company website, application icons, sales slicks, pricing sheets, business cards, videos, emails, events, PR, and social media handles.• Lead efforts to attract and retain marketing talent, freelancers, and agencies, including co-marketing activities with partner companies, customer testimonials, and referrals.• Efforts have resulted in a steady transition from friends and family investments to a recently closed new funding round. The business now exceeds 250 deployed rooftops with an expanding new business pipeline, emerging key strategic partnerships, and triple-digit growth projections through 2022.
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Svp Integrated MarketingAmerican Heart Association Nov 2016 - Feb 2022Dallas, Texas, UsHeadline: Volunteerism turned career. After three years as a local volunteer, the AHA enticed me with a National Center opportunity to grow the existing consumer-facing news and digital/social team into a media powerhouse with significantly expanded reach and engagement. My role expanded to include all marketing strategy, planning, branding, advertising, in-house creative, and science marketing responsibilities.Successes include:- Exponentially growing content syndication reach from 4B annually to an average of 3B PER MONTH, across 23 countries- Growing social media engagements beyond 35 million, executing weekly live events, and consolidating hundreds of handles into state-level accounts- Pioneering a content monetization model resulting in a new seven-figure revenue stream - Creating and executing a full redesign and online content management strategy for heart.org/stroke.org on the Sitecore platform- Earning multiple Sharecare, AMP Excel, and Digital Health Awards, including gold, silver, and bronze honors -
President/Co-Founder/Chief CeliacGood Life Imports, Inc. Nov 2012 - Jan 2021Headline: An entrepreneurial passion project born of necessity. I started the company with a former Nokia colleague to meet the needs of Celiacs like me and the nearly 1 in 5 households living gluten-free (http://bit.ly/1GM5sPZ) for whom no good gluten-free beer options exist. I led business development, sales, marketing, product design, product development, and chief executive and corporate secretary functions as a startup venture. GLI was initially dedicated to making Kukko, the world's first gluten-free 100% barley malt beer, available in Texas beginning in 2016 through premium retailers like Whole Foods Market, Central Market, HEB, Spec's, and others. After a successful launch and unprecedented growth, the brewery and GLI sadly parted ways. GLI evolved to attempt several other means of bringing GF beer to market, including a new brewery brand that was, unfortunately, disrupted by the COVID-19 pandemic. As a result, GLI wound down operations. Nevertheless, the passion for a unique GF beer opportunity still burns, and the experiences and learning that I will take from this enterprise will be long remembered. Note: credit Tim Dillingham for Burning Platform logo and can designs (linkedin.com/in/tim-dillingham-6464a8). -
General ManagerBlackhawk Network Mar 2016 - Nov 2016Pleasanton, California, UsHeadline: Fintech acquisition management at the request of a business school friend. While tackling the new challenges of gluten free beer market penetration, a business school friend sold his company to Blackhawk Network and found an expanded role that included overseeing the acquisition of NimbleCommerce. Upon doing so, he reached out to me to see if I would assist by becoming the acting General Manager leading the integration and interim operations of the e-commerce platform. Duties included channel development, sales, marketing, and general business management. I left this position voluntarily as the AHA presented me with an opportunity to make a personal interest in fighting heart disease a professional pursuit. -
Chief Marketing OfficerA. H. Belo Jan 2013 - Feb 2015Dallas, Texas, UsHeadline: An opportunity to defend objective journalism. After realizing the successful build-up and sale of a company to Google, I was seeking a new challenge in a more local arena that would have a community impact. Knowing the business model was profoundly disrupted, I nevertheless sought the opportunity to make a difference in an arena that leveraged my digital experience and my undergraduate degree. So, I took on the challenging role of reinvigorating a tenured team of 70 with a renewed purpose of protecting democracy through financially stable, high quality, high integrity journalism.Achievements: • Significantly outperformed home delivery subscription revenue and volume goals two years in a row while reducing the marketing and sales acquisition budgets by >25%. • Reversed the weekly net negative subscriber trend and drove positive net acquisition for 5 consecutive weeks (8 weeks in total) for the first time in more than 5 years.• Launched a new, automated subscriber loyalty program based on predictive modeling that resulted in a demonstrably positive return-on-investment.• Developed a new digital portfolio strategy and launched new experiences that led to the company acquiring 10 million unique visitors for the first time.• Steered the development of a new event management subsidiary (CrowdSource, LLC) that delivered material new revenue in its first few years of existence and unique benefits for home delivery subscribers. -
Quickoffice D2C Sales And Marketing LeaderGoogle Jun 2012 - Jan 2013Mountain View, Ca, UsHeadline: Maintain momentum and explore new career opportunities at Google. Post-acquisition, Quickoffice ways of working, best practices, and technology had to be transitioned into Google, and allowing the business to decline during that process was not an option. So, I led post-acquisition demand sales and marketing and successfully maintained the mobile application's marketplace rankings/ratings and sales. Although new opportunities at Google were presented, including a leadership position within the Google mobile phones team, the entrepreneurial bug had bitten me, and I decided to pursue other, more nimble opportunities. -
Vp Sales And MarketingQuickoffice Aug 2011 - Jun 2012Headline: Be the mobile technology entrepreneur I saw myself as. This position was all about shedding the perception that I was a big brand marketer only. Although the truth of previous roles was that I always took on scrappy new challenges, that was not apparent to the casual observer, and that irked me. When Quickoffice came along, I shared the vision and the opportunity I saw in the application and the marketplace for their services. So, I made the leap from big to small and set out to accelerate the business and force an exit event. The core team of five tackled customer relationship management, social media marketing, user experience design, customer care, E-Commerce channel optimization, Apple, Android, and Amazon application market pricing and partner marketing. What a ride it turned out to be.• Broke all single-day, consecutive day, quarterly and annual sales records by as much as 40%.• Achieved and sustained the #1 rank in the Apple, Amazon, and Barnes & Noble application markets, and #2 in the Android market. Also achieved the rank of #19 top-paid iPad apps of all-time.• Increased permission database by 100% and drove gains in social media friends and followers at 6-times that of the competition.• Reorganized the customer care function to deliver scalable, best-of-breed tools and partners, focusing on consumer community self-help first. Issue response time reduced by 50%, while satisfaction exceeded 90%.• Succeeded in motivating action from long time partner and suitor, Google. Business was successfully sold in 2012.
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Global MarketingNokia Sep 2004 - Sep 2011Espoo, Southern Finland, FiHeadline: A truly transformative global marketing experience. Where Nortel Networks gave me my first non-agency experience and broadened my skill set, Nokia indelibly formed my professional identity. Through world-class training, global business immersion, and direct influence on product development, Nokia took my abilities to another level. Every role was a challenge. Every market a new adventure. Every opportunity a springboard. What follows is a relatively detailed list of my roles and experiences, but surely they fail to capture the full story. There is certainly more to tell, and I left Nokia with a lingering sense of unfinished business. I truly wish we had the opportunity to continue to compete and see our strategy for coming back in North America come to fruition. That said, Nokia was (and remains) a great company, and I am fortunate to have had the opportunity to be a part of the Nokia story. -
Marketing Director / Head Of Online And Activation For North American MarketsNokia Aug 2010 - Aug 2011Espoo, Southern Finland, FiRecruited to lead a team of 10 with responsibility for marketing campaigns (activation), supporting product/service launch and lifecycle, in the US and Canada, across all channels of distribution and media. Direct marketing through wireless carriers such as AT&T and retailers such as Walmart and Amazon.com, in addition to direct-to-consumer marketing. Administered a $40 million annual operating budget.• Launched two new campaigns in NAM for the Nokia N8 and the Nokia Astound, establishing new creative and strategy credibility for Nokia that resulted in increased exposure with key carrier partners. • Cut 20% in agency expenditures and consolidated the agency roster by >50%, resulting in better operating efficiency, more focused roles and responsibilities, and creative consistency for the flagship product launch.• Restored operational marketing excellence to the NAM activation team via dashboards, calendars, planning tools, financial management, vendor management, and complimentarily focused roles and responsibilities.
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Marketing Director / Head Of Activation, Channel, Retail And Online Marketing For Latin AmericaNokia Aug 2009 - Jul 2010Espoo, Southern Finland, FiDirected brand advertising, partnership marketing with key carrier customers, owned and partner retail marketing, as well as digital marketing, social media management and online sales. Built the core campaign elements and directed the activation of programs by local market campaign activation teams. Developed and managed an annual operating budget that was approximately $4 million for regional programs and $60 million for local marketing expenses.• Launched an entertainment campaign that achieved unparalleled consistency of execution and drove the highest level of music attachment and downloads of any market within the global organization.• Achieved vastly improved operating transparency across marketing teams, despite considerable cultural and political barriers and a cut of nearly 60% in agency resources.• Pioneered social media and mobile marketing solutions across the region, creating new channels to reach a valuable and rapidly growing consumer segment.
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Global Marketing Director / Head Of Media, Agencies, Sponsorships And Entertainment PlacementsNokia Nov 2008 - Sep 2009Espoo, Southern Finland, FiLed a global team that orchestrated >$400 million in global agency resources, overseeing network creative, media and digital agency relationships. Managed the contracts, compensation, staffing, performance and global activation programs. Managed the roll-out of a newly optimized agency support structure to deliver significant new efficiencies and best-in-breed marketing support across all consumer touch points and geographies.• Delivered millions of impressions and massive ROI via leading product placements across movies, film and television, as the premier mobile partner for entertainment content companies.• Orchestrated the global review and selection of a new global media partner for the then #5 Interbrand brand; this new partnership increased buying efficiency and rebates in millions of dollar terms.• Improved network and agency operations across the company and delivered $20 million in operating savings.
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Global Marketing Director And Brand Strategist – Cdma Business UnitNokia Sep 2004 - Nov 2008Espoo, Southern Finland, FiPersonally managed global marketing of all devices, including strategy, planning, activation, industry events and public relations for >50 new products. Grew to five direct reports and >50 dotted line marketers. Worked integrally with product planning to increase the hit-rate of new devices. Directed an annual operating budget of ~ $95 million.• Built the first globally integrated CDMA annual plan and campaign for the Nokia 6255, penetrating new accounts and successfully repositioning CDMA products with internal and external audiences.• Designed a budgeting model based on market share, revenue and forecast data that took the subjectivity out of marketing allocations and gave CDMA a multi-million dollar budget increase.• Created the first CDMA global marketing team, and the first Nokia marketing team of any kind to become fully integrated into the product development and positioning process at an R&D site - from roadmap to end-of-life.
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Senior Manager, Branding, Advertising And PublishingNortel Networks Nov 1998 - Sep 2004CaHeadline: A chance to go "client-side" with my first true mentor in a tech space that thrilled me. Advertising was my first love, but technology was quickly surpassing it when my first boss and mentor called with an opportunity to join a deep-pocketed but undermarketed brand looking to build a central marketing function and make its mark. I couldn't resist. I started with absorbing the Bay Networks acquisition and moved into the enterprise team until the chess pieces for the new CMO could be put in place, then I joined my mentor and core team of five that set out to build a brand. We eventually grew the team to over 100. I managed a 15-person marketing team and a $20 million budget. We set several industry firsts through innovative global branding, advertising, digital, and B2B channel marketing activities. • Led the development of the telecommunication industry’s first wireless advertising campaign; the Nortel Networks NCAA March Madness promotion returned a >300% response rate.• Re-engineered and managed the organization’s brand identity, standards and global marketing materials to reposition the brand as an Internet company during the industry’s rush to the online environment.• Established the company’s first online advertising team, generating $2 billion in new customer sales, driving >10 million unique site visitors and a click-rate that was 75% higher than B2B average.• Drove a 25% reduction in agency costs for Nortel Networks via agency consolidation and results media management, plus an incremental 33% in publishing efficiency that resulted in a savings of over $2 million.• Centralized Nortel Networks global marketing, branding and advertising functions. Grew the team from four to over 100 members while driving a 20% increase in media efficiency and 33% increase in brand awareness.• Transformed the disorganized CRM function that lacked a cohesive strategy or operational governance, and delivered a world-class CRM program for the brand. -
Senior Account ExecutiveLeo Burnett, Co. Jun 1997 - Nov 1998Chicago, Illinois, UsHeadline: Big agency experience on a truly global and iconic account. Advertising is full of agency job transitions, but this was the big time for me. I went from fighting my way into a small (but significant) southwestern agency to one of the world's most revered agency brands. It was a dream come true. I managed global McDonald's youth equities, including Happy Meal and brand Ronald McDonald. I Developed and implemented integrated marketing programs with other Fortune 500 clients such as The Walt Disney Co., Mattel, and Hasbro. I Administered a $200 million annual budget that encompassed the creation of television, print, radio and early online executions. It was a GREAT experience, and I met some friends and advisors who remain in my circle of trust to this day. -
Account ExecutiveTemerlin Mcclain May 1995 - Jun 1997Dallas, Texas, UsHeadline: My first real job at an agency with a bachelor's degree in hand. Getting this job was my goal, but it was brutal. Coming out of Nebraska with no network to speak of in the larger agency space, I could not afford the internship at J. Walter Thompson I was offered in Chicago. So, I packed up and took a chance on Dallas. It took me 30-days of everyday calls and follow-up to get an interview. Once I did, the door to this career kick-off opportunity opened and allowed me to manage American Airlines Asian print advertising, GTE (now Verizon) retail promotions, GTE carrier multimedia advertising, Terminix print, television, radio advertising, and more. I met my first mentor here. I met my eventual wife here. I was trained in professional advertising here. I have VERY fond memories of this role and this company. Somedays, I wish I were still there—what a great first start. -
InternSwanson Russell 1992 - 1995Lincoln, Nebraska, UsHeadline: A working student seeking early career experience. I did anything necessary to get in with SRA. I started as a mail runner and parlayed my presence into taking on database marketing assistant's position and, later, Account Service support for NC+ Hybrids, Ransomes America and Rain Bird accounts. I loved this first taste of the advertising agency world.
Jason Dyer Skills
Financial Advisory
Positioning
Market
Channel
Employee Benefits
Printing
Strategist
Overseeing
Nortel
Expenses
Sales
Community
Cdma
Market Research
Partnership Marketing
Finance
Digital Marketing
Merchandising
Structure
Return On Investment
Driving
Digital Agency
Miami
Business Administration
Online Advertising
Savings
Sponsorship
Amazon
Association Marketing
Sales And Marketing
Singapore
Temporary Placement
Event Management
Product Management
At&t
Subscription
Agency Operations
Trend
Film
Management
Revenue
Public Relations
Massive
New Channels
Nokia
Airlines
Brand Management
Medium Business
Marketing Support
Hit
Crm
Allocations
Carriers
Spanish
Row
Burnett
Accounting
Adobe
B2b
Execution
Financial Forecasting
Compass
Executive Education
Revenue And Profit Growth
Profit
Channel Partners
Networking
Portfolio Management
Brand Awareness
Telecommunications
Business Services
Relationship Management
English
Publishing
Reports
Seo
Strategy
Google
Product Placement
Branding
Strategies
Microsoft Office
Loyalty Programs
Budgeting
Consolidation
Android
Customer Insight
Buying
Demand Generation
Training
Employee Training
Customer Service
External Audiences
Enterprise Software
News
Product Development
Product Launch
American
Research
Academic Background
Ipad Development
Pre Sales
Chicago
Webmaster Services
R&d
User Experience Design
Partnerships
Campaigns
Performing Arts
London
Advertising Agency
Product Marketing
Direct Marketing
Marketing Teams
.net
R
Protecting
Cut
Verizon
Social Media
Festivals
Barriers
Online Marketing
Kind
Retail
Predictive Modeling
Event Planning
Applications
Managerial Finance
Business Development
Advertising
Music
Energy
Rebates
Lead A Team
Democracy
Suite
Mobile Applications
Marketing
Foreign Languages
Entertainment
Direct To Consumer
End Of Life
Project Planning
Iaa
Governance
Contractual Agreements
France
Market Share
Dashboard
Latin America
Analytics
Compensation
Empirical
Media
Responsibility
Internal Audit
Smo
E Commerce
Credibility
Cohesive
Distribution
Roadmap
Efficiencies
Transparency
Start Ups
Mobile Marketing
Brand Identity
New York
Investments
Data Analytics
Vendor Management
Integrated Marketing
Dallas
Materials
Global Marketing
San Diego
Touch
Equities
Repositioning
Attachment
Rush
Affiliate Marketing
Canada
Rate
Network Communications
Collateral
Journalism
Social Media Marketing
Multi Channel Marketing
Sem
Budgets
Optimization
Clarity
Television
Local Marketing
Marketing Strategy
Wireless
Delivery
Mergers And Acquisitions
Impression
Chip
Negative
North American
Self Help
Consumer
Apple
Competition
Databases
Jason Dyer Education Details
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Southern Methodist UniversityGeneral -
University Of Nebraska-LincolnAdvertising
Frequently Asked Questions about Jason Dyer
What company does Jason Dyer work for?
Jason Dyer works for Chameleon Collective
What is Jason Dyer's role at the current company?
Jason Dyer's current role is Interim and Fractional CMO.
What is Jason Dyer's email address?
Jason Dyer's email address is dy****@****ail.com
What is Jason Dyer's direct phone number?
Jason Dyer's direct phone number is +121444*****
What schools did Jason Dyer attend?
Jason Dyer attended Southern Methodist University, University Of Nebraska-Lincoln.
What skills is Jason Dyer known for?
Jason Dyer has skills like Financial Advisory, Positioning, Market, Channel, Employee Benefits, Printing, Strategist, Overseeing, Nortel, Expenses, Sales, Community.
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