Jason Dyer Email & Phone Number

Texas, United States

Houston, TX, US

Headline: One of 120+ CMO and CSO colleagues who help small and mid-market companies generate new growth.Over the last 25 years, I have operated at the intersection of product, marketing, and sales as the guy a business remove marketing frustration. I have always been the fixer. Even at large companies like Nortel and Nokia, I was regularly brought in to.

Houston, TX, US

Fleet Solutions Company: Led Marketing Segmentation and Ideal Customer Profile development for the company's launch of a new SaaS workflow management tool.

Houston, TX, US

B2B SaaS Company: Developed marketing insights, strategy, and demand generation funnel from scratch, including an Account-based Marketing playbook for a price optimization solution serving wholesalers and distributors.

Houston, TX, US

Media Industry: Marketing Insights (Voice Of the Customer) analysis and acquisition campaign to identify and acquire pilot companies for a new software product from a newspaper and media publishing software provider.

Houston, TX, US

Real Estate: Marketing insights, strategy development, MarTech assessment, IT outsourcing, and interim COO support for a fast-growing Real Estate market maker.

Houston, TX, US

Non-Profit: Marketing strategy and demand generation pilot to acquire new professional associations under management.

Houston, TX, US

B2B SaaS: Led Product-Led Growth strategy for a project management software company regarding a new product launch.

Houston, TX, US

Education Industry: Interim VP Marketing leading demand generation for international online and in-person coding education provider serving consumers and enterprise clients.

San Diego, California, US

Trusted Advisor: Top leaders in professional services, such as accounting, law, and marketing, who advise and counsel Vistage CEOs and business leaders.

Headline: AI Entrepreneur with two co-founders. Lead all aspects of marketing, from insights to strategy to execution, for the inventor of EnterpriseGPT - a secure AI platform that goes beyond simple task-oriented solutions to transform enterprise operations. With EnterpriseGPT, the promise of AI is secure.

• Headline: IoT Entrepreneur solving asset location problems with respected former colleagues. We developed TrueSpot to place location data at the core of a solution that helps auto dealers find keys, track cars, and map.
• Developed the market position and brand identity, including naming, brand marks, colors, typography, and tone.
• Created and manage all marketing communications and sales support materials, including the company website, application icons, sales slicks, pricing sheets, business cards, videos, emails, events, PR, and social media.
• Lead efforts to attract and retain marketing talent, freelancers, and agencies, including co-marketing activities with partner companies, customer testimonials, and referrals.
• Efforts have resulted in a steady transition from friends and family investments to a recently closed new funding round. The business now exceeds 250 deployed rooftops with an expanding new business pipeline, emerging.

Dallas, Texas, US

Headline: Volunteerism turned career. After three years as a local volunteer, the AHA enticed me with a National Center opportunity to grow the existing consumer-facing news and digital/social team into a media powerhouse with significantly expanded reach and engagement. My role expanded to include all marketing strategy, planning, branding, advertising.

Headline: An entrepreneurial passion project born of necessity. I started the company with a former Nokia colleague to meet the needs of Celiacs like me and the nearly 1 in 5 households living gluten-free (http://bit.ly/1GM5sPZ) for whom no good gluten-free beer options exist. I led business development, sales, marketing, product design, product.

Pleasanton, California, US

Headline: Fintech acquisition management at the request of a business school friend. While tackling the new challenges of gluten free beer market penetration, a business school friend sold his company to Blackhawk Network and found an expanded role that included overseeing the acquisition of NimbleCommerce. Upon doing so, he reached out to me to see if I.

Dallas, Texas, US

• Headline: An opportunity to defend objective journalism. After realizing the successful build-up and sale of a company to Google, I was seeking a new challenge in a more local arena that would have a community impact..
• Significantly outperformed home delivery subscription revenue and volume goals two years in a row while reducing the marketing and sales acquisition budgets by >25%.
• Reversed the weekly net negative subscriber trend and drove positive net acquisition for 5 consecutive weeks (8 weeks in total) for the first time in more than 5 years.
• Launched a new, automated subscriber loyalty program based on predictive modeling that resulted in a demonstrably positive return-on-investment.
• Developed a new digital portfolio strategy and launched new experiences that led to the company acquiring 10 million unique visitors for the first time.
• Steered the development of a new event management subsidiary (CrowdSource, LLC) that delivered material new revenue in its first few years of existence and unique benefits for home delivery subscribers.

Mountain View, CA, US

Headline: Maintain momentum and explore new career opportunities at Google. Post-acquisition, Quickoffice ways of working, best practices, and technology had to be transitioned into Google, and allowing the business to decline during that process was not an option. So, I led post-acquisition demand sales and marketing and successfully maintained the mobile.

• Headline: Be the mobile technology entrepreneur I saw myself as. This position was all about shedding the perception that I was a big brand marketer only. Although the truth of previous roles was that I always took on.
• Broke all single-day, consecutive day, quarterly and annual sales records by as much as 40%.
• Achieved and sustained the #1 rank in the Apple, Amazon, and Barnes & Noble application markets, and #2 in the Android market. Also achieved the rank of #19 top-paid iPad apps of all-time.
• Increased permission database by 100% and drove gains in social media friends and followers at 6-times that of the competition.
• Reorganized the customer care function to deliver scalable, best-of-breed tools and partners, focusing on consumer community self-help first. Issue response time reduced by 50%, while satisfaction exceeded 90%.
• Succeeded in motivating action from long time partner and suitor, Google. Business was successfully sold in 2012.

Espoo, Southern Finland, FI

Headline: A truly transformative global marketing experience. Where Nortel Networks gave me my first non-agency experience and broadened my skill set, Nokia indelibly formed my professional identity. Through world-class training, global business immersion, and direct influence on product development, Nokia took my abilities to another level. Every role was.

Espoo, Southern Finland, FI

• Recruited to lead a team of 10 with responsibility for marketing campaigns (activation), supporting product/service launch and lifecycle, in the US and Canada, across all channels of distribution and media. Direct.
• Launched two new campaigns in NAM for the Nokia N8 and the Nokia Astound, establishing new creative and strategy credibility for Nokia that resulted in increased exposure with key carrier partners.
• Cut 20% in agency expenditures and consolidated the agency roster by >50%, resulting in better operating efficiency, more focused roles and responsibilities, and creative consistency for the flagship product launch.
• Restored operational marketing excellence to the NAM activation team via dashboards, calendars, planning tools, financial management, vendor management, and complimentarily focused roles and responsibilities.

Espoo, Southern Finland, FI

• Directed brand advertising, partnership marketing with key carrier customers, owned and partner retail marketing, as well as digital marketing, social media management and online sales. Built the core campaign elements.
• Launched an entertainment campaign that achieved unparalleled consistency of execution and drove the highest level of music attachment and downloads of any market within the global organization.
• Achieved vastly improved operating transparency across marketing teams, despite considerable cultural and political barriers and a cut of nearly 60% in agency resources.
• Pioneered social media and mobile marketing solutions across the region, creating new channels to reach a valuable and rapidly growing consumer segment.

Espoo, Southern Finland, FI

• Led a global team that orchestrated >$400 million in global agency resources, overseeing network creative, media and digital agency relationships. Managed the contracts, compensation, staffing, performance and global.
• Delivered millions of impressions and massive ROI via leading product placements across movies, film and television, as the premier mobile partner for entertainment content companies.
• Orchestrated the global review and selection of a new global media partner for the then #5 Interbrand brand; this new partnership increased buying efficiency and rebates in millions of dollar terms.
• Improved network and agency operations across the company and delivered $20 million in operating savings.

Espoo, Southern Finland, FI

• Personally managed global marketing of all devices, including strategy, planning, activation, industry events and public relations for >50 new products. Grew to five direct reports and >50 dotted line marketers. Worked.
• Built the first globally integrated CDMA annual plan and campaign for the Nokia 6255, penetrating new accounts and successfully repositioning CDMA products with internal and external audiences.
• Designed a budgeting model based on market share, revenue and forecast data that took the subjectivity out of marketing allocations and gave CDMA a multi-million dollar budget increase.
• Created the first CDMA global marketing team, and the first Nokia marketing team of any kind to become fully integrated into the product development and positioning process at an R&D site - from roadmap to end-of-life.

CA

• Headline: A chance to go "client-side" with my first true mentor in a tech space that thrilled me. Advertising was my first love, but technology was quickly surpassing it when my first boss and mentor called with an.
• Led the development of the telecommunication industry’s first wireless advertising campaign; the Nortel Networks NCAA March Madness promotion returned a >300% response rate.
• Re-engineered and managed the organization’s brand identity, standards and global marketing materials to reposition the brand as an Internet company during the industry’s rush to the online environment.
• Established the company’s first online advertising team, generating $2 billion in new customer sales, driving >10 million unique site visitors and a click-rate that was 75% higher than B2B average.
• Drove a 25% reduction in agency costs for Nortel Networks via agency consolidation and results media management, plus an incremental 33% in publishing efficiency that resulted in a savings of over $2 million.
• Centralized Nortel Networks global marketing, branding and advertising functions. Grew the team from four to over 100 members while driving a 20% increase in media efficiency and 33% increase in brand awareness.

Chicago, Illinois, US

Headline: Big agency experience on a truly global and iconic account. Advertising is full of agency job transitions, but this was the big time for me. I went from fighting my way into a small (but significant) southwestern agency to one of the world's most revered agency brands. It was a dream come true. I managed global McDonald's youth equities.

Dallas, Texas, US

Headline: My first real job at an agency with a bachelor's degree in hand. Getting this job was my goal, but it was brutal. Coming out of Nebraska with no network to speak of in the larger agency space, I could not afford the internship at J. Walter Thompson I was offered in Chicago. So, I packed up and took a chance on Dallas. It took me 30-days of.

Lincoln, Nebraska, US

Headline: A working student seeking early career experience. I did anything necessary to get in with SRA. I started as a mail runner and parlayed my presence into taking on database marketing assistant's position and, later, Account Service support for NC+ Hybrids, Ransomes America and Rain Bird accounts. I loved this first taste of the advertising agency.

Mba, Business Administration And Management, General

Bachelor Of Journalism, Advertising