Jason Richards Email & Phone Number

Seattle, Washington, Us

Lead the development and implementation of integrated marketing strategies and brand advancement across eleven lifestyle CPG brands. Oversee DTC sales and operations across seven websites, driving optimal performance and conversion.

Woodinville, Wa, Us

Led strategy, design, and communications of B2B and DTC performance marketing plans across business units. Oversaw development and implementation of martech stack to increase customer engagement and optimization of customer experience.- Developed multi-channel marketing plan and corresponding organization structure to service wide-ranging, global business units, from enterprise-level B2B sales to DTC retail and collectibles.- Developed cross-functional matrix organizational structure to efficiently and cost-effectively serve six primary areas of accountability to meet organizational demand.- Oversaw operations and P&L for in-house design agency made up of twenty creative and production designers around the world servicing client and internal creative needs.

Seattle, Wa, Us

Directed all facets of marketing, direct-to-consumer sales and operations, new brand and product development, packaging design and procurement, production forecasting and a variety of other short- and long- term initiatives for a portfolio of companies.- Managed the strategy and implementation of a robust marketing mix for both direct-to-consumer and three-tier wholesale divisions- Oversaw direct-to-consumer division, including operations, sales, customer experience, budget and P&L- Guided the development of new brands and products, including concepting, packaging, story, brand development and go-to-market strategies- Managed rolling 5-year production forecasts across 35 products and 4 sales channels

Seattle, Wa, Us

Led the development of the social media department within the agency. GreenRubino is the largest privately owned marketing agency in Seattle, with expertise in strategy, branding, advertising, digital, public relations and content marketing. - Created and managed objective-based social media strategies and integrate social media into overall marketing initiatives and campaigns- Developed and pitched new business opportunities.- Oversaw and implement paid media programs across social media channels.- Performed analysis and reporting to measure performance indicators against strategy.

Seattle, Wa, Us

Directed operations, finance and marketing. Project Bionic is a social marketing agency that manages social media presence of regional and national brands.- Directed strategic planning initiatives, operational objectives and financial management to ensure sustainable and scalable growth.- Developed the systems and procedures for the service model in order to deliver excellence in the product in a new, emerging industry.- Guided business unit leaders in formulating and maintaining vision, strategic direction and corporate culture to better position the company and provide a thriving, productive work environment for optimal productivity and recruiting.- Transformed a company into a sustainable, profitable business in under three years. Included complete restructure of management team, development of new way to produce and deliver service, recruitment of key team members and building full finance and operation procedures.- Revenue growth of 213% in three years and increased profitability while more than doubling the number of team members.- Oversaw social media strategies and implementation for major clients.

Bellevue, Washington, Us

Played a key role in various capacities for the success and growth of an Inc. 5000 company, including sales, marketing and operation management, growing several departments from the ground up. BizXchange is a B2B currency and private economy.- Formulated and implemented most sales and marketing initiatives resulting in a growth of over 127% during this time period and the recognition as an Inc. 5000 company for five consecutive years.- Directed all marketing both domestically and internationally with responsibilities that included PR, print, sponsorships, direct mail, email, SEO and SEM, events, tradeshows, speaking engagements and social media.- Developed, trained and directed sales team in two states. Created comprehensive training program. Managed the majority of key account sales and all strategic partnerships.- Oversaw management of IS infrastructure within the company and directed the specifications and development of proprietary software that included a financial backend and customer relationship management system.

Directed all aspects of sales for corporate clients, conference services, recreational groups, associations, military, college and affiliate partnerships.- Actualized 98.7% departmental growth in first year- Grew department by over 600% in 5 years- Acquired three large volume, high-profile accounts resulting in a 34% increase in volume

Pre-Law Studies

Graduate Certificate In Marketing

Wine Executive Program