STRUT Stories, LLC is a digital storytelling studio specializing in brand journalism, corporate copywriting, and content strategy. STRUT creates content to support lead generation, brand awareness, public relations, audience engagement, customer retention, and reputation management campaigns. Think of STRUT as your company newsroom; approaching content marketing through the lens of a seasoned journalist and telling your story in a manner that is relatable, credible, and genuine.STRUT produces content for SVOD and AVOD entertainment, luxury hospitality, food and beverage, education, and health and wellness clients, and provides services to public relations, marketing, and graphic design partners.

As a Las Vegas-based freelance writer, I have written for OTS Media's On the Strip and Off the Strip, Modern Luxury's Vegas Magazine and Wynn Magazine, Las Vegas Weekly, Vegas Seven, WWD, The Hollywood Reporter, and the Entercom (now Audacy) family of radio stations. My primary beats include hospitality and nightlife, concerts, culture, and entertainment -- all of the things that make Las Vegas one of the greatest cities in the world.

Best Ever Channels is a digital syndication studio, developer of original FAST, AVOD, and SVOD streaming channels, and a producer and distributor of original and licensed programming. Since joining the Best Ever Channels team in 2021 I have been responsible for email marketing and other content marketing projects, while developing monthly themed programming collections and managing content on our SVOD service, Best Classics Ever. In 2022, I began programming our original FAST channel, Best TV Ever, as well as our ACTION!!! channel. Programming for both channels comes from BEC’s extensive library of licensed content.

Venganza Media Inc. is an independent podcasting and production facility and home to the Venganza Media Network. Since 2005, Venganza Media, Inc. has delivered thousands of hours of entertainment thought its pop culture collector-focused podcasts and its flagship program, Now Playing Podcast.Taking on the role of Associate Producer in 2019, I’ve worked to expand the Now Playing Podcast audience through new partnerships and content campaigns.In August 2020, I launched the Now Playing IN FOCUS newsletter, utilizing the Constant Contact platform to produce a weekly newsletter focusing on listener engagement, brand awareness, and product promotion. Additionally, I have worked to secure promotional partnerships with established and emerging entertainment brands – notably, the live streaming social app HotMic. Partnering with HotMic in February 2020, Now Playing Podcast generated the platform’s largest audience during its live coverage of the 2020 Academy Awards ceremony. In March 2020, I took on the roles of audio editor, producer, and host for a six-episode arc on Venganza Media’s Books and Nachos podcast.

As Marketing Coordinator for Venganza Media, Inc., I developed a social media marketing campaign and press materials for the organization’s 2015 Kickstarter funding campaign. The campaign, supporting the first Now Playing Podcast book, generated $115,000 in 30 days – 187 percent above its target goal.

Zovio (formerly Bridgepoint Education) is a publicly held education services provider.As a member of the Bridgepoint Marketing Creative team, I was responsible for website, brand journalism, digital advertising, video production, direct mail, and email communications content; as well as monthly social media content calendars for Ashford University and University of the Rockies. Bridgepoint's inbound marketing content strategy is focused on lead generation and student engagement, and my previous experience served me well as I was able to apply my writing skills and journalism background to social posts, interviews, and blog articles about education, technology, career, and student lifestyle topics. Utilizing the Wordpress and Sprinklr platforms, I created and distributed content for our brand journalism website that focused on connecting to the community, problem solving, and promoting the benefits of our programs and student services. This strategy increased 2015 Facebook referrals to the site 257 percent year-over-year, while increased content production resulted in a 121 percent spike in organic traffic during the same period. Joining the Bridgepoint team as an experienced digital content producer, I continued to expand my knowledge and skills in marketing and social media, earning my Advanced Social Media Strategy certificate from Syracuse University and a Digital Marketing certification from Mediabistro.Following my departure in June 2016, I continued to produce content for Zovio via my newly-formed company STRUT Stories, LLC.

Coming into this role, in which I oversaw all facets of weekday news gathering in one of the country’s largest television markets, I focused on social media engagement in the 90-minute 5-6:30 p.m. newscast. I was able to increase visibility of our social, promotional, and live elements during a period of tremendous audience growth on the station’s social media channels. My ideas for original broadcast and digital programming also earned me an invitation to the 2014 Cox Innovation Summit.

Assuming the No. 2 role in the KVVU-TV newsroom, I sought to expand our broadcast and digital footprint while leading a team of 50-plus creating nearly eight hours of daily news programming. During my tenure, I oversaw the launch of a new weekday 30-minute newscast, the redesign of our 4.5-hour morning newscast with a new format and anchor team, and the creation of new hiring and training procedures under the supervision of the News Director.As I am passionate about the digital space, one of my proudest moments was seeing a new mobile and tablet application come to fruition. The app was an extension of our nightly “The Rant” segment, which began as part of the newscast but became even more popular on our social media platforms.

As the manager and lead content producer for KVVU-TV’s Web and social media brands, I implemented newsroom digital best practices strategies while hiring a team of producers to increase content output and social engagement. In 2011, the KVVU website underwent a redesign as we shifted from the Internet Broadcasting Phaedra platform to the WorldNow CMS. In addition to overseeing the transition, I developed training guides for team members to utilize the new system, while also assuming the responsibility of running our weekday morning and afternoon editorial meetings.

Joining the KVVU-TV newsroom as an employee of Internet Broadcasting Systems, I made it my first priority to increase online story and video content with an emphasis on original reporting. At the same time, I launched and managed newsroom social media profiles for Facebook, Twitter, Tumblr, and Google Plus. As newsrooms at that time were still experimenting with social media, I was able to take the lead on daily campaigns and develop the first strategies for publishing and engagement.Internet Broadcasting Systems was acquired by Nexstar Media Group in 2014.

Transitioning from a broadcast role to a member of a digital startup within Intermountain West Communications Company, I hired and led a team of content producers, photographers, and editors for the KVBC-TV website in Las Vegas and KRNV-TV website in Reno. During my tenure I created and managed the first social media accounts for both stations, as well as political and business reporting websites using the Wordpress CMS.Intermountain West Communications was acquired by Sinclair Broadcast Group in 2014.

Arriving at KVBC-TV in 2001, I produced newscasts for multiple dayparts and launched our 10 p.m. newscast before transitioning to an Executive Producer role for our revamped 2-hour morning newscast.For my work, I received an Electronic Media Award in 2003 and an Emmy Award in 2005.