Jason Roach Email & Phone Number

Fort Mill, SC, US

San Francisco, CA, US

• Drive strategy for the marketing website to align with business goals and enhance user experience.
• Drive marketing growth by increasing quality traffic and improving conversions.
• Develop and implement strategies to enhance user engagement through improved UX and site personalization.
• Optimize content, metadata, and site structure for SEO, AI-driven personalization, accessibility, and localization.
• Increase traffic through organic search, paid ads, referrals, and social media.
• Build and optimize the marketing tech stack for effective implementation and scalability.

London, GB

• Manage marketing website, landing pages, and microsites from design to development, and conversation rate optimization (CRO).
• Established process and systems for site conversion optimization and company-wide reporting.
• Establish and lead growth team to strategize, design, build and manage company websites.
• Project management and cross-functional collaboration to maintain and grow company website.
• Build out documentation for internal and external content creators / CMS editors.
• Maintain and expand data/analytic systems.

London, GB

• UX-focused design with strong emphasis on conversion rate optimization
• Client-first approach to Webflow development
• Establish training materials for organization
• Webflow development, including custom CSS and JavaScript implementation
• Directly managed entire site migration from HubSpot CMS to Webflow
• Optimize lead capture and tracking through various systems like Salesforce, HubSpot, ChiliPiper, Mutiny, 6Sence, StackAdapt and various Google services

Lancaster, South Carolina, US

• Establish creative direction for corporation, subsidiaries as well as 20+ CPG brands, both domestic and international.
• Oversee creative talent in UX/UI, print, packaging, photography/video production.
• Merged creative talent from siloed departments into an internal creative agency.
• 5x improvement from time-to-launch from design to development with optimized workflow, improved tech-stack and smooth hand-off.
• Creative brief and process improvements to optimize workflow, improve communication, reduce excessive revisions, and ultimately provide greater freedom for creative process. #LessBoxChecking #ImprovedCreative

Berkeley, California, US

• Worked alongside CEO, advertising agencies and developers within a multi-channel retail operation to develop, market and maintain business operations. Prior to closure, I performed the following:
• Built and managed internal creative agency from the ground up to handle advertising creative, interior design, graphic design, photography and product strategy, design and development.
• Created financial reports to track and analyze comp-sales and detailed profit analysis by store location-by week.
• Created and maintained detailed product databases (costs, pricing, shipping, integration criteria, production specifications, marketing descriptions, etc.)
• Actively sourced+managed various new business and marketing opportunities.
• Managed vendor/partner relationships.

Bowling Green, Ohio, US

Offered custom design and printing services, specializing in lithography, screen printing and web design. Services included various marketing collateral from logo to stationery and flyers to brochures as well as website design/production, video editing, and photography. Provided IT support for retail network and database installation.

Toledo, OH, US

Self-contracted design work for clients' printing material needs. Operated, maintained and repaired press and bindery equipment. Processed and developed film, stripped negatives. Focused on quality control, efficient time management in producing printed materials from start to finish.