Jason Rowe Email & Phone Number

Wichita, Kansas, Us

Nonprofit, Kansas division of the Public Broadcast Stations covering four individual channels, a variety of digital programming, and a digital streaming service throughout the state.• Increased social media engagement by 98%, leading to a 12% increase in web-based conversions• Awarded over $200k in renewable annual grant dollars to use for the station’s marketing initiatives within first month of tenure• Negotiated a completely in-kind marketing budget that allowed station promotions to run on TV, radio, magazine, newspaper, and outdoor ads; completely offset with a value of $750k/year• Worked with the national office to develop and roll out a rebrand of the kid’s network including all print, media, promo, and on-air graphics• Approved any and all internal/external messaging including: social media posts, blog posts, newsletters, program guides, email blasts, internal documentation, sales support materials, media interviews, and more• Strategized membership, volunteer, event and major donation customer journey maps for a fully automated email and SMS communications plan

Scottsdale, Arizona, Us

Unicorn smart home prop-tech integration company ($SMRT) focusing on multifamily housing, single family rentals, build-to-rent and student housing verticals. Went public August 2021 after a $6.6 billion valuation.• Responsible for marketing strategies, brand growth and optimization, and design and creative voice for optimal engagement and sales conversion with a $1M budget for a $250M annual company• Owned marketing qualified lead (MQL), pipeline, and conversion strategies for all Marketing areas including PR, Events, Communication, Partnerships and Sales Support during CMO search• Grew into Creative Director role and managed a team of 6 creative and marketing professionals encouraging a culture of open communication, feedback and collaboration• Authored a five-year strategic positioning plan for corporate, field, and product marketing groups including year-by-year roadmaps, staff, budget and KPI projections• Set and drove the creative vision and strategy, including the competitive brand vision during post-pandemic business transition and into IPO for public market launch• Directed public relation initiatives including thought leadership, event/award programs, media coverage and speaking engagements• Designed and optimized marketing tracking methodologies leading to a 75% increase in direct identification of MQLs• Devised unified content and asset management for communications, email marketing and event management, leading to an increase of brand recognition and introduction to new markets while increasing confirmed client pitch meetings by 20%• Created cross-functional workflows between Sales, Revenue and Operations to track direct ROI from marketing campaigns, support business objectives and ensure brand and digital strategies were aligned with company targets and objectives• Introduced more efficient and cost-saving processes (i.e. replacing outdated print-asset management vendors leading to a reduction of almost 98% in print overhead)

Wichita, Ks, Us

Full-service print shop with 4 primary brands and business areas (print, print materials, exclusive Coleman brand product decorator and promotional distribution channel for Newell goods).• Drove and oversaw creation of Marketing roadmap and comprehensive strategies including management, full Marketing oversight, budgetary management, web design and trade show effectiveness and optimization for all four brands• Oversaw a budget of approximately $1M for all marketing programs including product, content, copy, asset and analytics while building and reinforcing relationships with vendor partners• Managed team of design/creative and marketing professionals with emphasis on understanding brand vision, customer profiles, client needs and market reputation and driving strategies that capitalized and delivered dynamic and relevant content and materials• Analyzed best practices and delivered enhanced website for each brand that featured dynamic and compelling content, better user experience and interface and optimized performance leading to an increase of 36% in organic web traffic and decreased bounce rate of 61%• Created an interactive and customer-friendly booth space, helping to reduce trade show costs by more than 20%

Local consulting services delivering best-practices in brand, marketing, economic or strategic planning for several institutions including higher education and non-profit.• Designed and launched a digital marketing plan for a community college including SEO content strategy and optimization, website redesign, link reputation building source and implementing long-term best practices such as SEM advertising budget creation• Drove high-value marketing strategies and initiatives including graphic design and creative asset management, social media content and strategy and marketing campaign dashboard and reports for a variety of small to medium size companies• Analyzed market share potential for a non-profit organization and created an economic analysis and model that accurately predicted slow client growth over 5 years - helped devise grant and funding application strategies to ensure operations were not impacted

Greenville, South Carolina, Us

International consumer lending company focusing on building and establishing relationships and better personal financial management for communities in the UK, Canada and the US. Hired in June of 2009 and promoted in 2012, some notable achievements within both roles include: • Creation, design and execution of a high performing Marketing team for a company that that was averaging $350M in revenue per year• Built organization of 8 marketers with specialties in analytics, graphic design, general marketing, product and operations including all hiring/terminations, job family creation and review, interview and candidate strategy and org performance • Managed my team with a collaborative approach that focused on learning our customers and how our solutions could best serve them, and creative relevant marketing campaigns and strategies to deliver on those strategies • Launched product marketing campaigns including media strategies and purchase, advertising content within print and digital and vendor/contract negotiations with a $20M annual budget • Directed and negotiated programs and inline buys that better aligned and resonated with target audience, leading to decrease of media expenses by almost 90%

Rockville, Maryland, Us

Wichita, Ks, Us

Las Condes, Santiago Metropolitan Region, Cl