Jason Rudman

Jason Rudman Email and Phone Number

Founder and CEO @ More Elephant
Los Angeles, CA, US
Jason Rudman's Location
Los Angeles, California, United States, United States
About Jason Rudman

At BECU, leading a team of over 1,350 professionals, my focus is on innovating member experiences and journeys across digital and physical touchpoints, marketing, brand and PR/communications.We're crafting a member journey strategy that resonates with the members and communities we serve, anchored in digital-first, human always thinking and comprehensive financial solutions that improves their financial well-being. Our collaborative efforts are shaping brand and marketing communications transforming how digital experiences, financial centers, contact centers, and ATMs operate within the credit union space.Concurrently, as the Founder and CEO of More Elephant, I am championing a platform for thought leadership that advocates for profound listening and learning. This venture is not only about my commitment to societal betterment and a vision to foster a more human-centric and empathetic world. It's the synthesis of experience and passion that drives me to create impactful change in every endeavor.

Jason Rudman's Current Company Details
More Elephant

More Elephant

View
Founder and CEO
Los Angeles, CA, US
Website:
moreelephant.com
Employees:
2
Jason Rudman Work Experience Details
  • More Elephant
    Founder And Ceo
    More Elephant
    Los Angeles, Ca, Us
  • Becu
    Chief Member And Digital Experience Officer
    Becu Nov 2023 - Present
    Tukwila, Wa, Us
    Lead the 1,350+ person team and BECU’s member journey strategy across all channels, including Digital, Neighborhood Financial Centers, Contact Centers, and ATMs, Marketing and Communications.
  • More Elephant
    Founder & Ceo
    More Elephant May 2023 - Present
    The More Elephant platform champions thought leadership for today's world.To be More Elephant is to celebrate and activate the change within us by saying less and intentionally listening to change the world for the better, one idea at a time. In doing so, we learn from each other and become change agents, individually and collectively, as we craft a more human, empathetic lived experience for all.To be More Elephant is to challenge us to Listen. Learn. Live. Better.
  • Finance Of America Companies
    Chief Customer Officer
    Finance Of America Companies 2022 - May 2023
    Tulsa, Ok, Us
    Led strategy and execution for digital experience, UX/UI design, marketing (brand, PR, acquisition, and engagement), product, and customer experience transformation teams tied to driving customer-centric growth across specialty lending products.Key highlights include:Delivery of digital brand refresh to improve acquisition and service experience as well as centering customer financial healthDevelopment of enterprise customer-focused segmentation to manage and measure the business to drive greater customer engagement and satisfaction. Architected the first Voice of Customer program to establish and improve relational NPS and CSAT.Defined and deployed agile continuous delivery framework in partnership with Technology teams to realign enterprise product delivery, improve speed to market and effective prioritization, and enhance value creation from enterprise investments. Refactored $20MM of initial investments to drive prioritized growth initiatives.
  • Usaa
    Gm, Head Of Deposits And Retail Payments
    Usaa 2019 - 2022
    San Antonio, Texas, Us
    Led 180+ person team, 35+ agile business teams, and directly responsible for establishing the vision and leading execution of USAA’s Deposits and Retail Payments strategy serving 12 million members and $105B+ in balances.Key highlights include:Leading product strategy, pricing, member experience, innovation, enterprise digital solution sets – real-time payments, payment hub transformation, data integration – and ensuring a sound first-line risk culture addressing compliance and regulatory matters. Key partners include Omnichannel Delivery, Operations, Marketing, Finance, Compliance, Risk Management, Legal, and Technology.Voting member of ALCO Committee, Bank Operational, and Compliance Risk Committees.Represented USAA Bank (8,000 employees) on the CEO Diversity Council.GM, Head of Deposits and Money Movement (Sept 2019 - Jan 2021)
  • Keybank
    Executive Vice President, Head Of Digital Banking & Consumer Payments
    Keybank 2015 - 2019
    Cleveland , Ohio, Us
    Directed vision and strategy for Key’s Community Bank Online and Mobile Digital Business Unit and held P&L responsibility for Consumer Payments Business. Key highlights include:Conceived and led digital sales strategy, engagement and retention initiatives, capabilities roadmap, agile methodology implementation, design standards, and payments integration for retail, small business, mortgage, and Private Bank customers.Transformed Key’s digital experience by implementing a digital wallet strategy, deploying biometric authentication, adding Zelle, and enhancing mobile deposit capture and bill pay. Improved Net Promoter Score 2x to 45. Generated 18% YoY growth in enterprise prospect conversion and delivered record-level of digital sales.Partnered with CIO to co-lead accelerated deployment of transformative digital experience and technology stack. Resulted in multimillion-dollar cost savings and seamless enrollment of 400,000 new clients from First Niagara merger. Led agile transformation, deploying 10 agile business teams, and delivering an 8x annualized increase in throughput.Leadership roles include:Corporate Officer and Member of Retail Leadership Team focused on Community Bank long-term strategyMember of Executive Council leadership team contributing to corporate strategyMember of Diversity & Inclusion Council and Corporate Responsibility CommitteeExecutive lead for Mastercard and TSYS relationships
  • Keybank
    Senior Vice President, Head Of Consumer Payments
    Keybank 2014 - 2015
    Cleveland , Ohio, Us
    Directed growth strategy for a $600 million revenue product business covering checking, debit, fee income and credit card products (consumer & small business).Contributed significantly to post-acquisition top line revenue growth of 10% and pre-provision net revenue growth of 35% (2018 vs 2017).Key architect of financial wellness brand strategy to reposition Key brand as reflected on consistently high-performing JD Power scores.
  • American Express
    Vice President & General Manager, U.S. Prepaid, Enterprise Growth Group
    American Express 2011 - 2013
    New York, Ny, Us
    P&L and overall product management responsibility for a $5 billion US prepaid portfolio including launching Bluebird, a debit and checking alternative, in partnership with Walmart.Acquired 1+ million Bluebird customers; $1 billion in load volume with 35% of funds from direct deposit.Led a team of 20, 100+ cross-functional partners, and a $20 million technology investment budget.Achieved 12% CAGR in profitability in margin-sensitive business while funding international expansion.
  • American Express
    Vp, Global Prepaid Strategy & Product Development, Enterprise Growth Group
    American Express 2010 - 2011
    New York, Ny, Us
    Led product design, acquisition strategy, operations, digital UX for co-brand and global travel card prepaid portfolios.Defined global strategy, customer experience, digital experience, and capabilities roadmap for Brazilian travel product and first-ever American Express prepaid product on the African continent in partnership with Tourvest and NedBank. Managed relationships with in-country regulators.Achieved $300 million+ in sales, acquired ~100,000 new customers and facilitated signing of 3 additional bank partners.Defined business requirements and led development of platform, processes and customer experience, gaining regulatory approval for pan-European issuing license to launch prepaid products across continent.
  • American Express
    Director, Openforum.Com, Open Small Business Group
    American Express 2008 - 2010
    New York, Ny, Us
    Partnered with Federated Media to transform the small business content solution, OPEN Forum, including establishing Amex’s first Twitter handle, integrated LinkedIn APIs driving usage and brand credibility, and building a curated content publishing strategy and experience focused on small business opinion and insights from leading bloggers.Delivered 1000% YoY growth in unique monthly visitors to 1.2 million and generated $1 million+ in sponsorship revenue.
  • American Express
    Director, Co-Brand Card Acquisition & Marketing, Open Small Business Group
    American Express 2005 - 2008
    New York, Ny, Us
    Led Costco and Delta relationship and delivered record 166% YoY growth increasing portfolio performance 600 basis points representing ~22% of small business accounts acquired and $2.2 billion in spend volume for Costco and Delta portfolios.Led digital, in-person acquisition and client experience in launch of new Starwood and JetBlue business card products.
  • American Express
    Director, Small Business Client Experience, Open Small Business Group
    American Express 2003 - 2005
    New York, Ny, Us
  • American Express
    Senior Manager, Interactive Design & Client Experience, Interactive Development Group
    American Express 2000 - 2003
    New York, Ny, Us
  • Doug Evans + Partners
    Senior Consultant – Interactive Strategy
    Doug Evans + Partners 1996 - 1999

Jason Rudman Skills

Strategy Product Development Customer Experience Management Cross Functional Team Leadership Social Media Analytics P&l Management Leadership Strategic Partnerships Digital Strategy Product Management Partner Management Social Networking Online Marketing Financial Services Credit Cards Debit Cards Customer Acquisition Web 2.0 Online Advertising Pricing Interactive Development Prepaid Cards Operations Management Partner Relationship Management Business Process Improvement Six Sigma Digital Transformation Cross Functional Coordination Contract Negotiation Business Development Digital Leadership Agile Methodologies Agile And Waterfall Methodologies Revenue Planning Forecasting Payments Innovation Management Mergers And Acquisitions Community Banking Mobile Digital Business P&l Responsibility Revenue And Profit Growth Diversity And Inclusion Corporate Social Responsibility Customer Experience Management New Product Development

Jason Rudman Education Details

  • Stanford University Graduate School Of Business
    Stanford University Graduate School Of Business
    Customer Focused Innovation
  • Baylor University - Hankamer School Of Business
    Baylor University - Hankamer School Of Business
    Finance And Financial Management Services
  • Middlesex University
    Middlesex University
    Middle East & Africa

Frequently Asked Questions about Jason Rudman

What company does Jason Rudman work for?

Jason Rudman works for More Elephant

What is Jason Rudman's role at the current company?

Jason Rudman's current role is Founder and CEO.

What is Jason Rudman's email address?

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What is Jason Rudman's direct phone number?

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What schools did Jason Rudman attend?

Jason Rudman attended Stanford University Graduate School Of Business, Baylor University - Hankamer School Of Business, Middlesex University.

What are some of Jason Rudman's interests?

Jason Rudman has interest in Civil Rights And Social Action.

What skills is Jason Rudman known for?

Jason Rudman has skills like Strategy, Product Development, Customer Experience, Management, Cross Functional Team Leadership, Social Media, Analytics, P&l Management, Leadership, Strategic Partnerships, Digital Strategy, Product Management.

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