Jason Sanio Email & Phone Number

New York, Ny, Us

Mountain View, Ca, Us

As the Head of Marketing, I was responsible for all marketing activities for Google Domains. I managed the $xxM marketing budget and led a team of marketers set and execute on the long-term marketing strategy: drive brand awareness, user growth and revenue. I completed a full overhaul of the marketing organization, updated our product positioning to tell a consistent and compelling product narrative, build foundational infrastructure for improved data and analytics, and delivered a complete rebrand that realigned the product to Google standards. Leading a team to execute across a range of new channels, I radically improved operations and efficiency, reducing CPAs by 50% and almost doubling marketing acquisitions in the last year.

Mountain View, Ca, Us

I led product research and developed research-backed product positioning that shifted our organization towards a more compelling ‘reason to buy.’ I coordinated product marketing efforts across 13 global markets, managing creative and asset approvals while leading website and packaging localization. In addition, I spearheaded product marketing briefings for cross-functional marketing teams—including brand, online store, media, and partnerships—and international go-to-market (GTM) functions.My contributions extended to creating promotions and pitch materials for major industry events such as CES and MWC, as well as carrier meetings with Verizon and T-Mobile. I also oversaw all Pixel 2017 photography, orchestrating seven photoshoots across five countries for the “on Pixel” campaign, product photography, and launch collateral. My work was recognized with Hardware Marketing’s "Radically Helpful Award".

Mountain View, Ca, Us

As the first non-technical team member, I played a key role in shaping the product vision and developing the go-to-market strategy. I led co-marketing negotiations with C-level executives from banking partners, ensuring alignment and collaboration at the highest levels. At Google, I spearheaded the creation and launch of a new brand, overseeing all aspects of creative and marketing asset development, including the website, brand book, creative production, photography, iconography, and naming.I also coordinated a four-week research trip across India, gathering critical insights that influenced product development and were used by Google VPs to brief senior Indian officials. The product achieved millions of downloads within its first year, earning a 4.4-star rating, underscoring its strong market reception.

Mountain View, Ca, Us

I led the launch of new Android One hardware across 11 countries in Africa and Europe, including the General Mobile 4G, which became the best-selling phone in Turkey. My role involved developing websites, positioning, and branding while collaborating with local marketing teams to execute launch campaigns, approve creative, plan retail strategies, and design packaging. I also authored the narrative and keynote for the launch events.In partnership with the product management team, I crafted a comprehensive strategy for five devices across 10 priority markets. Additionally, I identified hardware solutions for the flagship camera module, doubling production scale, reducing costs by 15%, and improving image quality by 50%. My contributions extended to cross-Android marketing support for the Nexus 5X and 6P launches, including naming, photography, and keynote development.

Mountain View, Ca, Us

I built an evergreen rewards program that tripled ROI, reduced one-off campaigns, and supported agency sales. I managed hyper-targeted email and CRM campaigns for Google AdSense and DFP Small Business, driving millions in quarterly revenue. By refining the CRM strategy, I helped triple annualized revenue uplift.I also launched a global email strategy that boosted open rates by 6% and appointments by 38%. My work on the DFP Small Business email program, including a three-part newbie series, generated millions in quarterly revenue. As Google Ads certified, I optimized hundreds of SMB accounts to enhance paid search performance.

Paris, France, Fr

Energy - Vancouver, BCProject Coordinator: Created and managed the project plan and budget for a multi-million dollar website and customer portal redesign, coordinating with internal and 3 vendor teams. Utilities - Toronto, OntarioBusiness Analyst: Responsible for managing the deployment of the smart metering mesh network across Ontario. Responsibilities included network design, location scouting, and installation of millions of hardware units. Retail - Toronto, ON Business Analyst: Developed an integrated IT roadmap for the Store Support and Operations business unit through stakeholder interviews, desk research, and data analysis across Petroleum, Merchandising, Supply Chain and HR.

Ca

Coached and advised entrepreneurs on 3 seasons of CBC's Dragon's Den to ensure their pitches were succinct and TV ready prior to on-camera pitches to the Dragons (Kevin O'Leary, Robert Herjavec, Brett Wilson, and Arlene Dickinson). During my first season on the show, the number of deals increased by more than 100% with 27 entrepreneurs offered funding.

Cupertino, California, Us

Provided support to the Apple’s Higher Education Account Executive at York University to identify opportunities for Apple hardware integration and iTunes U implementation.

Toronto, On, Ca

As an Interactive Strategist, I identified gaps in clients’ digital presence across media, capabilities, and technology. I conducted a competitive analysis for the BMW X6 M launch and X3 repositioning, presenting insights to upper management. I also served as the liaison between clients, project managers, and creatives, ensuring timely, on-brand campaign launches.

Ibba, International Business, Strategy

Business, Finance, Economics

High School Diploma