• Successfully managed to increase demand generation and lead qualification year over year for seven years through strong team dynamics, understanding consumer needs, enhancing brand reputation, creating an effortless experience, and implementing technical process enhancements.• Secured grant funding and developed a consumer-led client and caregiver matching platform to address major challenges in the Colorado disability community.• Designed, developed, and deployed numerous business enablement solutions that enhanced productivity and reduced administrative burden.• Oversaw all forward-facing teams while creating cohesive team synergy across departments aligned with a shared vision, leading to explosive growth and increased brand loyalty.• Earned a reputation for being the go-to person to understand the mission, values, and the “why” behind our combined efforts.• Successfully brought community concerns to shape policy at the state and national levels.

• Built out robust B2B sales, B2B/B2C marketing, and B2C on-boarding team synergy to drive growth and positive team experience resulting in 25% increase in annual recurring revenue• Managed marketing, creative, and communication strategies across the spectrum of paid advertising, demand generation, lead nurturing, and traditional media• Restructured Customer Relationship Management (CRM) and service line intake process to focus on data capture resulting in high-quality data analysis to evaluate marketing, on-boarding, and sales KPIs on a granular level while exposing new opportunities• Built custom data reporting system involving multiple integrations to influence strategy for marketing, on-boarding, and sales teams• Managed marketing, sponsorship, and event budgets to drive awareness, build loyalty, and provide avenue specific ROI• Routinely updated PASCO messaging to increase impact and resonate with core audiences• Established brand standards, brand voice, value proposition, and asset library• Created content development system to drive and retain first page rankings in Googleacross core keyword groups• Crafted design and messaging for communication strategies to ensure core informationmatched target audiences across multiple channels• Managed marketing strategy, budgeting, and logistics for multiple community eventsranging from in-person and virtual webinars, to large scale COVID-19 vaccination clinics, toconferences with a focus on nurturing key relationships and positive user experience• Acted as a subject matter expert to deliver best practices in SEO, digital marketing,business development, sales, process improvement, and marketing strategies to various leaders across the disability community

• Encouraged cross-departmental collaboration by acting as a liaison to ensure PASCO’s goals and team objectives were aligned.• Repeatedly engaged with clients, families, colleagues, and community partners with a solution-oriented perspective• Acted as a full-service internal marketing agency to bring multiple campaigns and marketing objectives to life from conception all the way to execution• Worked with various internal departments, key stakeholders, vendors, and partners to establish a robust brand story and competitive advantage

• Developed brand voice and lifecycle marketing strategy • Responsible for marketing budget planning and allocation • Led international marketing team, PR teams and consultants • Designed email marketing campaigns focused on increasing KPIs• Managed the creation of press releases, marketing materials, collateral, packaging and presentation• Directed and executed product launches and campaigns• Managed ecommerce store and product merchandising • Developed, implemented, and managed all marketing campaigns• Performed traffic and marketing data analysis, making adjustments accordingly to optimize user engagement and revenue

• Founded fast-growing and globally recognized digital record label to distribute music through online music retailers; attained Tier One status on main distribution outlet for exceeding sales expectations • Managed over 300 published releases with numerous songs achieving genre-specific “Top 100” ranking on at least one or more distribution site • Acquired and managed multiple music producers worldwide spanning Argentina, France, Greece, Poland, India, Italy, Russia, U.K., and U.S.• Prepared, reviewed, and negotiated contracts with entities in film, music, and television to drive business and revenue growth• Applied strong creative expertise and copy writing toward designing album art, newsletters, and website• Led full scope of marketing and PR campaigns to increase awareness of brand, artists, and releases at a global level• Independently managed social media and online marketing 
utilizing various engagement techniques and best practices• In 2010 became an official Academy Voting Member for the Grammy Awards

• Led strategic direction of client communications while supporting overall brand objectives• Provided key marketing and advertising solutions for clients ranging from social media, email, online advertising, and public relations• Offered business consultation for product expansions, go-to-market strategy, revenue modeling and insights from marketing data• Analyzed market trends to maximize value for clients• Developed internal system to identify growth opportunities• Created internal pricing model and expanded product solutions and service offerings encouraging business growth• Drafted client proposals with a focus on market analysis, brand positioning, and value propositioning• Developed client analytics reporting structure to demonstrate value-added expertise and justify strategic direction in marketing• Created design collateral for ad-hoc projects• Designed ongoing client case studies to drive new revenue• Fostered a supportive and creative environment that encouraged collaboration and growth

• Developed design concepts, determined marketing direction and strategy, and created influential print and digital solutions and designs for small to large businesses• Cultivated, nurtured and maintained excellent client relationships, vital to driving referral and repeat business• Clients included Faction Media (Xcel Energy), Frontier Asset Building, Woodcutts, Colorado Indian Foundation, + +

- Tasked with developing an integrated client approach team incorporating front and middle office operations which reduced cycle time by 20% and improved overall client experience- Developed standard work operations regarding beneficiary designations, locating the next of kin of decedents, and supporting legal department regarding state and spousal 
regulations for account settlement- Developed operational work-flow models to increase productivity with the support of 
available software - Customized and deployed proprietary software tool to expedite process operations across the organization saving 90,000 minutes of lost productivity annually- Supported and encouraged lean production methods to reduce or eliminate redundancies and waste- Proactively designed training manuals and participated in software testing and system troubleshooting efforts- Identified and assisted in the implementation of a system correction which prevented a negative downstream effect of thousands of beneficiary accounts

- Spearheaded full-scope event management operations including proposal writing, 
budgeting, soliciting sponsorships, and developing show concept- Expertly negotiated contracts for all aspects of events and directed stage design and layout- Demonstrated outstanding talents in marketing and market analysis to successfully double event investment on multiple occasions; orchestrated high-impact marketing strategies via radio, print, internet, and guerrilla marketing techniques- Hired and coordinated security companies, police officers, EMTs, vendors, caterers, show staff, performance artists, and other required personnel for events