Co-Founder And Ceo
• Raised $40,000 and launched a start up lifestyle casual footwear brand prior to college graduation• Formalized outsourcing, operations and importing strategy with Chinese, Dominican, Mexican and El Salvadorian manufacturers• Strategically created and implemented marketing, sales, and distribution operations• Assembled and managed a core team of 6 employees, 3 consultants, 2 independent sales representatives and 200+ brand ambassadors• Generated mid-six figures of cumulative revenue through an eCommerce website, Boston based pop-up shop and 60 independent retail stores in 10 states• Analyzed and adjusted eCommerce marketing plan resulting in 38% increase in conversion rate and 95% increase in website traffic year over year• Researched, implemented and tested numerous SaaS platforms for LTV, customer service, task management, social media analytics and eCommerce hosting• Built out an advisory board with executives from Nine West, Clarks, Converse, Karmaloop and HerCampus• Created numerous partnerships and events with companies including Mavrck, Ministry of Supply, Theorem, Hudson Sutler, Country Club Prep and Touch of Modern• “Break-even” in Year 2Advisory Board MembersJeff Lienhart - EVP Taylormade GolfKatlyn Schultz - Founder/ SVP Brand, Product and Operations Dakini, IncNichole Dickinson - Former Creative Director at Gemvara and Art Director at The Clark's CompaniesPam Salkovitz - Former President of Stride Rite