Jason Sickels Email & Phone Number

Washington, District Of Columbia, United States

Threat Status, powered by The Washington Times, is Washington DC's premier national security news platform where government, academia and industry come to discuss emerging multi-domain threats from our adversaries and the rapidly changing nature of warfare. Our audience sets the budget, influences new technology, charts a course forward and defends our great Nation. Be part of our movement and stay informed and reach the right audience through our digital content, daily newsletters, robust video, weekly podcast, interactive social media and live events. If you have challenges we have solutions.

Reston, Virginia, United States

Managed 42 corporate member global accounts while performing sales and sponsorship for 4 conferences, 4 AIAA government relations events, AIAA advertising and targeting 400+ sales prospects. Clients included: Airbus, Gulfstream, GE Aerospace, Sierra Space, KBR, Jacobs, MIT, Purdue, DLR, and NRO.

Washington Dc-Baltimore Area

Integrated marketing, communications, and thought leadership strategies for Defense and IT companies looking to reach senior level DoD officials, flag officers, and congressional staff involved in procurement. • Developed and sold a high impact digital campaign with Google and Mandiant designed to recruit senior DoD cybersecurity speakers and attendees from national security. Both Google and Mandiant renewed for 2024 and increased spend.• Customized a branding and thought leadership campaign for IAI to increase US and Global sales to U.S. Navy, Marine Corps, Air Force and the Missile Defense Agency. IAI renewed and increased spend with Farnborough Air Show.

Arlington, Virginia, United States

Served as Sales / Content Lead for top 100 defense and federal companies for thought leadership on broadcast TV and digital.• Built and established a new pipeline of defense industry clients for Government Matters Media, successfully expanding the company into a new market. Engaged key defense leaders and broadened range of potential sponsors, driving significant growth opportunities.• Developed Army Futures Command TV Series with Gen. Mike Murray and PEO / CFT Teams. Part of content developed expanded GM offerings and sponsorship, culminating in $135K in sales.• Vetted sponsorship opportunities with industry prior to the sponsored content going out.• Sold concepts and created broader talking points, framing discussion of the program, and handing off to production team.• Launched newsletter with supervisor which included a digital banner ad embedded in the newsletter; added the banner ad functionality to the website, creating additional revenue.

Tysons Corner

Developed and sold strategic advertising, marketing and thought leadership plans for the Top 100 defense companies. Worked with the military, government, associations, and trade shows to organize events and discuss key issues for defense industry partnerships. Focused on Unmanned Systems, Space and Missile Defense, Ground Combat Vehicles, Training and Simulation, Electronic Warfare, and Cyber Defense verticals.• Met or exceeded sales goals for 5 consecutive years, including $1.2M in Q1 of 2021.• Expanded a new pipeline of customers and nontraditional advertisers, including small business.• Brought new products to editorial team constantly for revenue opportunities for B2G sales team.

Washington Dc

Passionate leader in the military nonprofit community.Leading Foundations Services:• Board of Directors building• Creating awareness for programs/mission inside the Pentagon• Core mission evaluation• Expense analysis: Objective 85%-95% flow through rate for programs• Guidestar.org certification• CFC opportunity management• Media partnerships for TV, radio, print and online• Media relations• Earned media/PR consulting• Fundraising strategies• Corporate partnership and sponsorship program development• In-kind trade opportunities• Event management• Celebrity alignment and appearances• Educational programs

4350 East West Highway, Suite 111 Bethesda, Md 20814

Based in the Washington, D.C. metropolitan area, Formula Strategy Group (FSG) is a full-service, strategic marketing and communications firm. FSG has extensive experience across the public sector, media landscape and sports/entertainment, providing a variety of capabilities that help clients develop innovative solutions to reach their goals. Projects include: Armed Forces Football on CBS Sports Network, The Army Navy football game, SEALs Bike America, U.S. Olympic Military Mentorship Program with the U.S. Ski and Snowboard Association, The National Memorial Day Parade and TV broadcast, The Wounded Warrior Experience on the Pentagon Channel, NCAA Basketball on U.S. Navy Aircraft Carriers on ESPN, The AT&T National golf tournament with the Tiger Woods Foundation and the G.I. Film Festival.• Managed all aspects of marketing operations, sales, business development, employee selection and training in order to keep the firm producing at a high level• Created, Sold and Fulfilled six and seven figure sponsorship packages with assets that include TV media, branding, experiential marketing, CSR opportunities, hospitality, executive speaking, employee integration, PR and media relations and celebrity/military meet and greet • Targeted and acquired meetings with senior level management including CEOs, Corporate Communications, Government Relations, Business Development, Philanthropy/CSR and Marketing to create and customize cost effective sponsorship opportunities • Negotiated with top media agencies for creating and selling annual marketing advertising and sponsorship plans for fortune 500 companies • Worked with top military officers from Army, Navy, Air Force, Marine Corps for arranging PR, public speaking and media opportunities for the DoD

Greater Los Angeles Area

IBBS revolutionized the used textbook resale market for school systems in Southern California by dramatically reducing the operational expenses and creating two revenue streams for obsolete textbooks. New business model was rolled out to largest school systems in the country as IBBS had accounts in CA, FL, VA, TX, MD, NC, NV and Washington D.C.• Developed and implemented a highly successful business strategy that marketed services to school districts rather than individual schools, expanded the services offered, and adopted new revenue generating activitie• Expanded the company’s sales territory from the city of Los Angeles to a territory that stretched from San Francisco to San Diego• Opened and managed new markets in Virginia, Maryland, and Florida• Developed marketing materials and presentations for superintendants and top school officials as well as trade show strategies and all business collateral • Managed the Los Angeles Unified School District account, the 2nd largest school district in the nation, and increased sales by 50% each year

Pasadena, Ca

Merced Solutions was a technology company started to meet the demands of government compliance in the Post-Secondary for profit education industry as well as create useful tools for students and teachers to enhance the experience with small technical and training schools.• Assisted with the creation of a web based software management tool, “TopSchool,” which was used by “for-profit” postsecondary educational institutions to track compliance with Federal requirements for financial assistance, accreditation, and other government mandates, monitor student / instructor interactions, manage course schedules and degree requirements, provide data migration to other accounting and reporting software systems, and provide a means of communication between students and instructors, as well as students and administrators • Acted as the liaison between customer institutions and software developers to customize the product so it fit the unique needs and requirements of each customer, ensuring that the product dramatically improved workflow, accelerated the student loan process, and increased the effectiveness of student communication with the institution and its personnel• Under the direction of the CEO, developed a brand strategy for Merced Solutions and its flagship product, TopSchool, that conveyed power and expertise • Created and implemented a comprehensive sales and marketing plan for TopSchool

XOM was the world largest oil company and largest downstream fuels marketing division. Involvement included the introduction of “On the Run” convenience brand, technology solutions such as Speedpass, franchise location and recruitment, operational management, environmental compliance and growth management. Company Owned Retail Stores Manager, Southern California• Managed twelve big box gas station retail centers, with $32 million in assets and over 100 employees, in a territory that included Los Angeles, Ventura, and Santa Barbara Counties • Provided oversight to all operational activities, including sales, Human Resources, Profit and Loss accountability, site selection, capital improvements, real estate maintenance, environmental compliance, growth strategy, and other operational activities• Increased fuel and inside sales by a greater percentage than any other territory manager in California in 2001 ExxonMobil Franchisee Sales and Business Consultant, Los Angeles County, CA• Provided management consulting services to 35 independently owned franchise properties in Los Angeles County to ensure that all standards of the Fuels Marketing Franchise Agreement with ExxonMobil were met or exceeded• Consulted with the independent owners to increase gasoline sales through promotions, proper pricing, and customer service• Consulted with independent owners to develop Alternate Profit Centers, such as Car Washes, QSRs, Convenience Stores• Identified opportunities for new franchises in high growth markets and recruited new franchiseesMobil Oil, Executive Training Program • Recruited from the University of Virginia to participate in a two year intensive training course on managing every aspect of fuels marketing from the refinery stage to consumer delivery• Assisted with the development, rollout, implementation, and marketing of Speedpass and the big box convenience store concept On the Run